#sgsconf

1. The Future of Social Games:
... and how to be part of it
Kai Bolik, CEO GameDuell

6. Timeline of Social Games
$50M
$40M
$30M
$20M
$10M
1980s 1990s 2000s 2010s

9. Social Graph “Powered“ Gameplay

10. Relevance of Social Graph by Genre
Mainstream
Niche / Core Resource + Sim
Solo Social Graph

11. Relevance of Social Graph by Genre
Mainstream Resource + Sim
Midcore
Niche / Core
Solo Social Graph

12. Relevance of Social Graph by Genre
Mainstream Resource + Sim
Casino
Midcore
Niche / Core
Solo Social Graph

13. Relevance of Social Graph by Genre
Mainstream Resource + Sim
Arcade
Casino
Midcore
Niche / Core
Solo Social Graph

14. The Comeback of Arcade Games
2009
0% 2010
10%
2011
20%
2012
50%

15. Well-known Game Mechanics
1986

16. 30 Years of Match-3 Games
1978

17. Lifecycle: Hit Game vs. Evergreen
70
DAU (Mio)
60
50
40
30
20
10
June 2009 June 2011
Source: http://www.voncoelln.com/eric/2011/07/06/zynga-making-4-4-cents-per-dau/

23. 95% of Revenues from Virtual Goods
5%
• Boosts Ads
• Energy
• Lives
30%
Consumables • Decorations
65% • Permanent
Durables Boosts

24. 3% Whales = 80% Revenues
<18
7% 19-24
9%
49+ yrs 25-36
70%
46% 19%
37-48 30%
19%

25. „Games as a Service“ Drive Monetization

27. Analytics-Driven Optimization

28. Comeback of Advertising ?
2011 U.S. Ad Spending vs. Consumer Time Spent
TV Print Web Radio Mobile

29. Frictionless Payment = 5x More Revenue

30. accessible

31. Accessibility Drives Game Usage
Anytime
+ Anywhere
With
Friends
Worldwide
@Home
only
Arcades

32. Closed Portals vs. Open APIs
Platforms # of Games
100 – 1,000
> 3,000
>200,000
>250,000

34. Shifts in User Acquisition Model
Cross Cross
Viral Paid Apps Platform
• spam • retention • consolidation • mobile
• ad-based • quality • ad networks • web (off-
revenues • offerwalls • whales facebook)
• niches

35. Off Facebook

36. Connected across Time and Space
Brands Social Graph Game Graph
Virtual Economy Marketing

37. Mobile facebook
.com

38. Mobile facebook
.com

39. Increasing +14% more +25% higher
share of cross-
cross- revenue retention
platform users
45%
remaining MAU on GD.com
monthly ARPU on GD.com
Cross-
Cross-Platform Boosters
• play 24/7 anywhere • more CRM touch points
• more brand exposure • cross-promotion
• more friend interactions • funneling of whales

41. Life should be lived
as a game ☺