16. Kenshoo: Proprietary & Confidential Information | 16 How Do You SEM? Keywords Ad Copy Bids URLs Repeat
17. Keywords Precise Audience Definition Ad Copy Mass Message Customization Bids Real-time Valuation URLs Point of Need Destination Repeat Continuous Optimization Kenshoo: Proprietary & Confidential Information | 17 How Do You SEM? Keywords Ad Copy Bids URLs Repeat
18. Kenshoo: Proprietary & Confidential Information | 18 So, How Do You SMA? Precise Audience Definition Social Graph Targets Mass Message Customization Ad Permutations Real-time Valuation Bid Management Point of Need Destination Brand Assets Continuous Optimization Repeat Precise Audience Definition Mass Message Customization Real-time Valuation Point of Need Destination Continuous Optimization
23. Kenshoo: Proprietary & Confidential Information | 23 Ad Permutations Which is SEM and which is SMA?
24. Kenshoo: Proprietary & Confidential Information | 24 Ad Permutations Ad Groups Ain’t Only for SEM!
25. Kenshoo: Proprietary & Confidential Information | 25 Ad Permutations Ad Groups Ain’t Only for SEM!
26. Kenshoo: Proprietary & Confidential Information | 26 Ad Permutations Like SEM, Higher CTR = Lower CPC Source: Kenshoo Social Retail Customer, 6 months data
41. Kenshoo: Proprietary & Confidential Information | 41 Eric Schmidt, 2002 “The mistake we always make is we assume the success in the next 10 years will be the same as the success in the last 10 years.”
Media = Content, Advertising = Advertising. Marketing is the umbrella.
Media = Content, Advertising = Advertising. Marketing is the umbrella.
Don’t interrupt. Keep them within the FB walled garden.
Yeah, those are my kids. Had to lie about their ages to get FB accounts. When they’re old enough to take over their accounts, not only will they have nice daddy-approved social networks, but they’re most likely going to spend 90% of their time within the FB walls and query their friends (er, daddy’s friends) when they need something.
Yeah, those are my kids. Had to lie about their ages to get FB accounts. When they’re old enough to take over their accounts, not only will they have nice daddy-approved social networks, but they’re most likely going to spend 90% of their time within the FB walls and query their friends (er, daddy’s friends) when they need something.
Yeah, those are my kids. Had to lie about their ages to get FB accounts. When they’re old enough to take over their accounts, not only will they have nice daddy-approved social networks, but they’re most likely going to spend 90% of their time within the FB walls and query their friends (er, daddy’s friends) when they need something.
Next book will be about Facebook.
Use what we know. I know Google. They knew the dead.
I know a little Dead too though. Appropriate in SF. One of my favorite albums. Essence of jamming.
Speaking of the Dead… I’ll bet my friends at Orange Soda and One Media Manager wouldn’t want their ads showing up in this context.