Augmented Reality connects the online and offline worlds. Let us have a look at what it is, why it is so popular and what are the businesses to which it can contribute. AUGMENTED REALITY CONNECTS THE ONLINE AND OFFLINE WORLDS.

1. AUGMENTED
REALITY
LIKE REAL LIFE, ONLY BETTER

2. What is
Augmented Reality??

3. Augmented Reality
Real Scene
by User
Virtual
Scene by
Computer
AR

4. AUGMENTED REALITY IS…
Interactive in real time
 Registered in three dimensions
 Combines the aspects of both real and virtual worlds
 Enhances one’s current perception of reality


5. HOW DOES AR WORK?
HOW AUGMENTED REALITY WORKS?

6. TECHNOLOGIES USED BY AR…

Black and white markers
 Detection of points through B & W fiducial markers
 Affordable, not supported, not secured, fairly weak
 Implemented in small non-commercial projects

Marker Less Tracking (MLT)
 Performs active tracking & recognition of real environment
on any type of support (visuals, objects, faces, movement)
 Does not use special placed markers
 Operational on stationary, web or mobile devices

7. TECHNOLOGIES USED BY AR…(CONT.)

Sensor Based Technology
 Better user experience due to sensor tags
 Sensors are used in locations where MLT are less operational
(e.g.: due to lack of light).
 Send signal to a receiver within range & are able to curate
information pertinent to the individual.

GPS and Compass Technology
 Mainly found on smartphones and tablets
 Provide useful local web-content information and added
services in 2D format at the geolocation of the user.
 Takes advantage of the devices' GPS and compass features
with access to high-speed wireless networks

8. How is Augmented
Reality different
from Virtual Reality?

9. Augmented Reality



User maintains real presence
in real world
System augments the real
world scene
Supplements the real world
with virtual elements
Virtual Reality



Completely immersive
environment
Visual senses are under the
control of the system
Replaces the real world with
the virtual world

10. Where has AR made
its impact today?

12. & Training
& Gaming
& Marketing
Augmented Reality
Meets business
& Entertainment
& Industry
Maintenance
& Social Networking

13. AR IN TRAINING AND EDUCATION

14. AR IN GAMING

15. AR IN INDUSTRY MAINTENANCE

16. AR IN MARKETING

17. AR IN ENTERTAINMENT

18. AR IN SOCIAL MEDIA MARKETING

19. A few examples of
Augmented Reality..

20. AR IPHONE GAME – PARALLEL
KINGDOM



Mobile location based
massively multiplayer
game
Uses your GPS location to
place you in a virtual
world on top of the real
world
Loaded with features
such as fighting
mechanism, virtual aid to
the player, leveling up the
character, instant
messaging with other
players, trading items
and food and so on.

21. AR SOCCER GAME
Using your own feet to
kick through the
camera
 You can now play a
virtual juggling game
with any iPhone


22. AR IN THE MOVIES
AR experience timed for Iron Man 2
sequel
 Using advanced face-tracking
capabilities and movement
detection, fans could slip inside Iron
Man’s HUD (Heads Up Display) on the
promotional website and take a spin
as the Marvel superhero
 Gesture detection allowed wearers
the choice of seeing themselves as
Iron Man, or seeing the world
through the HUD


23. AR IN A MARKETING CAMPAIGN
Select branches in Mumbai were
enabled with BluFi and a HSBC AR
application was delivered to users
via their mobile bluetooth at zero
cost!
 Unique AR codes have been printed
in different collaterals like leaflets,
posters, banners etc along with a
call to action communication to
download the application and
experience augmented reality on
their mobile.


24. AR IN LEARNING

This augmented reality video serves
as a review session for an
assignment in OSH379:
Construction Safety. The
assignment requires students to
study a series of images of a 3D
work zone model to conduct an
analysis of the problems with the
work zone.

25. THANK YOU!