Facebook anatomy basic course

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CONTENT PART 1

[object Object],General structure of Facebook (simplified) profile person pages group applications documents messages like & share (and admin) updates, photos, ...

Facebook, Twitter and LinkedIn

Facebook ,[object Object],[object Object],[object Object],[object Object]

Twitter ,[object Object],[object Object],[object Object],[object Object]

LinkedIN ,[object Object],[object Object],[object Object],[object Object]

Every user has a profile ,[object Object]

Status updates and things you share ,[object Object]

A group is a ‘secret place’ ,[object Object]

A page is a ‘public place’ ,[object Object]

You can choose who can add content ,[object Object]

status updates, links, photos and questions

You can choose the privacy of your updates ,[object Object]

For pages: target your updates ,[object Object]

In groups, you can not target messages ,[object Object]

Status updates make up 90% of Facebook ,[object Object]

Photos are interesting, since you can ‘tag’ them ,[object Object]

Be carefull as whom you post! ,[object Object]

In ‘edit page’ you can configure that your updates will always come from the page ,[object Object]

A question is a mini-survey amongst your fans, friends or members ,[object Object]

A ‘Like’ determines how interesting a particular message is. ,[object Object]

A ‘share’ is much more powerfull than a ‘like’ ,[object Object]

People are curious ,[object Object]

Fans can have direct access to content ,[object Object]

You can go even further: approval ,[object Object],Attention: make sure you have a gracefull fallback. A lot of people click on “do not allow”

Facebook messages= the new email ,[object Object]

Messagebox ‘other messages’ ,[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CONTENT PART 2

[object Object],Where to find applications

[object Object],Applications have their own page

[object Object],Applications canvas

[object Object],An application adds a tab

[object Object],Applications for users are the same

[object Object],Users can revoke app permissions

[object Object],Tagging your page in pictures

[object Object],Using Facebook notes on a page

[object Object],Integrate a blog

[object Object],The (mis)use of an event

[object Object],Using a new profile as page creator

[object Object],Using a new profile as page buddy

[object Object],Reporte a fake account

[object Object],Organize a contest/giveaway ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],Advertise your page

[object Object],Request to like your page

[object Object],Request to share your page

[object Object],Create your own applications

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Interested? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook anatomy basic course

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Facebook anatomy basic course