Supply Chain Management

Anupam Basu
Anupam BasuManagement Trainee
LOGISTICS & SUPPLY CHAIN MANAGEMENT,[object Object]
Well . . . .  Is This Logistics ?,[object Object]
Actually . . . . .  This Is Logistics,[object Object]
Logistics Management,[object Object],LOGISTICS …………IS “THE PROCESS OF PLANNING IMPLEMENTING AND CONTROLLING THE EFFECTIVE AND EFFICIENT FLOW AND STORAGE OF GOODS, SERVICES AND RELATED INFORMATION FROM THE POINT OF ORIGIN TO THE POINT OF CONSUMPTION FOR THE PURPOSE OF CONFORMING TO CUSTOMER REQUIREMENTS.”,[object Object],                         ( COUNCIL OF LOGISTICS MANAGEMENT/USA),[object Object],ITS ORIGINS BELONG TO MILITARY OPERATIONS RELATING TO THE COMPLETE SYSTEM OF MOVING, SUPPLYING AND QUATERING TROOPS AND ALL THE RESOURCES THEY NEED.,[object Object],IN TODAY’S HIGHLY COMPETITIVE INDUSTRIAL SCENARIO OF GLOBAL COMPETITIVENESS, LOGISTICS HAS TRULY BECOME A STRATEGIC WEAPON AND MOST IMPORTANT FACTOR IN THE SUPPLY CHAIN,[object Object]
Contd……,[object Object],“Getting the right product to the right place in the right quantity at the right time, in the best condition and at an acceptable cost. “,[object Object],(The Chartered Institute of Logistics & Transport),[object Object],Logistics involves ‘8 Rs’- Logistics involves getting, in the right way, the right product, in the right quantity and right quality, in the right place at the right time, for the right customer at the right cost.,[object Object]
Global : Logistics Industry Scenario,[object Object],The logistics industry is valued at US$ 3.5 trillion.,[object Object],The U.S., which contributes to over 25% of the global industry value, spends close to 9% of its GDP on logistic services.,[object Object],The sector currently employs over 40 million people in the world,[object Object],Countries Logistics Cost / GDP,[object Object]
India : Logistics Industry Scenario,[object Object],[object Object]
India spends 13% of its GDP on logistics compared to an average of 10% in other developing countries.
India logistics market to double by 2012.
The industry would need 4,20,000 skilled people in the ‘Senior Resource Category’ in warehouse management it self, by 2015.
Currently, India logistics industry has only 14,000 Warehouse Managers  but  required are approx. 35,000 .
Technological change in the logistics industry demands a trained workforce in all areas of the  sector.
Indian logistics industry is at an inflection point and will reach a market size of over $125 billion in year 2010.
The organized logistics, which is about 6% of the total logistics market, is growing  @ 15-20% a year. ,[object Object]
Logistics Functions ,[object Object],The major logistics functions are:,[object Object],Order processing,[object Object],Inventory management,[object Object],Warehousing,[object Object],Transportation,[object Object],Material handling & storage system,[object Object],Logistical Packaging,[object Object],Information,[object Object]
Objectives of Logistics Management,[object Object],The objective of Logistics management are:,[object Object],Inventory reduction,[object Object],Reliable and consistent delivery performance,[object Object],Freight economy,[object Object],Minimum product damages,[object Object],Quick response,[object Object]
What is Supply chain?,[object Object],Consists of all parties involved, directly or indirectly, in fulfilling a customer request, include not only manufacturers & suppliers, but also transporters, warehouses, retailers & even customers.,[object Object],Supplier,[object Object],Manufacturer,[object Object],Distributor,[object Object],Retailer,[object Object],Customer,[object Object]
Is supply chain so simple?,[object Object],Supplier,[object Object],Manufacturer,[object Object],Distributor,[object Object],Retailer,[object Object],Customer,[object Object],Supplier,[object Object],Manufacturer,[object Object],Distributor,[object Object],Retailer,[object Object],Customer,[object Object],Supplier,[object Object],Manufacturer,[object Object],Distributor,[object Object],Retailer,[object Object],Customer,[object Object],Upstream,[object Object],Downstream,[object Object]
Suppliers,[object Object],Production,[object Object],Distribution,[object Object],Sales Channel,[object Object],Value-Added Services,[object Object],End User,[object Object],Distribution,[object Object],After Sales Logistics,[object Object],Distribution Logistics,[object Object],Manufacturing Logistics,[object Object],Inbound Logistics,[object Object],Supply Logistics,[object Object],Manufacture ,[object Object],& Raw Materials,[object Object],Export &,[object Object],Import,[object Object],Activities,[object Object],Primary,[object Object],Movement,[object Object],Distribution,[object Object],Centres,[object Object],Secondary,[object Object],Movement,[object Object],B2B & B2C,[object Object],Distribution,[object Object],After-Sales,[object Object],Services,[object Object],Reverse Logistics,[object Object],Basic  Supply  Chain  Process,[object Object]
Definition Of Supply Chain,[object Object],American Production & Inventory Control Society(APICS) defines Supply Chain as:,[object Object],“The processes from the initial raw materials to the ultimate consumption of the finished product linking across supplier-user companies”,[object Object],“The functions within and outside a company that enable the value chain to make products & provide services to the customer”,[object Object]
SUPPLY CHAIN MANAGEMENT(SCM),[object Object],Supply chain management involves planning, design,& control of flow of material, information and finance along the supply chain to deliver superior value to the end customer in an effective & efficient manner,[object Object]
Evolution of Supply Chain Management,[object Object],Statement made by the chief executive of an automobile industry:,[object Object],“Our aim is always to arrange the material & machinery and to simplify the operations so that practically no orders are necessary.  Our Finished inventory is in transit. So is most of our raw material inventory. Our production cycle is about eighty-one hours from the mine to the finished machine(automobile) in the freight car.”,[object Object]
Contd……………….,[object Object],The First Revolution(1910-1920): The Ford Supply Chain,[object Object],The Second Revolution(1960-1970): The Toyota Supply Chain,[object Object],The Third Revolution(1995-2000): The Dell Supply Chain,[object Object]
Objective of Supply Chain,[object Object],Objective of every supply chain should be to maximize the overall value generated. The value a supply chain generates is the difference between what the final product is worth to the customer and the costs the supply chain incurs in filling the customer’s request ,[object Object],Reduced inventory, reduced lead times, reduced warehouse costs, helps in forecast accuracy.,[object Object]
Contd…..,[object Object],Objective is to be able to have the right products in the right quantities (at the right place) at the right moment at minimal cost.,[object Object]
Major Drivers of Supply Chain,[object Object],The major supply chain drivers are:,[object Object],Production,[object Object],Inventory,[object Object],Location,[object Object],Transportation,[object Object],Information,[object Object]
Importance of the Supply Chain,[object Object],Major trends that have emerged to make supply chain management a critical success factor in most industries:,[object Object],Proliferation in product line,[object Object],Shorter product life cycles,[object Object],Higher level of outsourcing,[object Object],Shift in power structure in the chain,[object Object],Globalization of manufacturing,[object Object]
Decision Phases in a Supply Chain,[object Object],Successful supply chain management requires many decisions relating to the flow of information, product & funds. The decision falls in three categories:,[object Object],Supply chain strategy or design: ,[object Object],Supply chain planning,[object Object],Supply chain operation,[object Object]
Process views of a Supply Chain,[object Object], There are two ways:,[object Object],1.Cycle view:  Customer order cycle, replenishment cycle, manufacturing cycle, procurement cycle,[object Object],2. Push/pull view: Pull are initiated by customer order & push by anticipation of customer orders,[object Object]
Process View,[object Object],Customer,[object Object],Customer Order Cycle,[object Object],Retailer,[object Object],Replenishment Cycle,[object Object],Distributor,[object Object],Manufacturing Cycle,[object Object],Manufacturer,[object Object],Procurement Cycle,[object Object],Supplier,[object Object]
Push vs Pull process,[object Object],Push process ,execution is initiated in anticipation of customer orders whereas pull is initiated in response to a customer order,[object Object],Pull process customer demand is known with certainty whereas in push, demand is not known and must be forecast,[object Object],Pull process is referred to as reactive & push as speculative process.,[object Object]
Logistics Versus Supply Chain Management,[object Object], Four unique perspectives on the relationship between logistics and SCM.,[object Object], Four perspectives: traditionalist , relabeling ,unionist , inter-sectionist,[object Object], The result of an international survey of logistics / SCM experts are reported.,[object Object], For logistics educators, researchers and practitioners,[object Object]
SCM versus Logistics: Four Perspective,[object Object],                 Traditionalist                                          Re-Labeling,[object Object],                      Unionist                                       Intersectionist,[object Object],Logistics=SCM,[object Object],Logistics,[object Object],SCM,[object Object],Logistics,[object Object],SCM,[object Object],SCM,[object Object],Logistics,[object Object]
TRADITIONALIST,[object Object],Traditionalist  position SCM within logistics,[object Object],SCM is one small part of logistics.,[object Object],SCM as “Logistics outside the firm” & this reduces SCM to a special type of Logistics, external or inter-organisational logistics ,[object Object],LOGISTICS,[object Object],SCM,[object Object]
Re-labeling,[object Object],The relabeling perspective simply renames logistics; what was logistics is now SCM.,[object Object], “Logistics Manager”    =  “Supply Chain Manager”,[object Object],  Supply Chain  = Logistics Network,[object Object],Re-labeling narrows the scope of SCM, since SCM equals logistics,[object Object],LOGISTICS= SCM,[object Object]
Unionist,[object Object],This perspective treats logistics as a part of SCM; SCM completely subsumes logistics.,[object Object],SCM= purchasing+ logistics+ operations+ marketing+…..,[object Object],SCM,[object Object],Logistics,[object Object]
Mentzer et al. (2001),[object Object],“all the traditional business functions should be included”,[object Object],1. Marketing & Sales,[object Object],2. Research & development,[object Object],3. Forecasting,[object Object],4. Production,[object Object],5. Purchasing,[object Object],6. Logistics,[object Object],7. Information systems,[object Object],8. Finance,[object Object],9. Customer service,[object Object]
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Supply Chain Management

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  • 8. India spends 13% of its GDP on logistics compared to an average of 10% in other developing countries.
  • 9. India logistics market to double by 2012.
  • 10. The industry would need 4,20,000 skilled people in the ‘Senior Resource Category’ in warehouse management it self, by 2015.
  • 11. Currently, India logistics industry has only 14,000 Warehouse Managers but required are approx. 35,000 .
  • 12. Technological change in the logistics industry demands a trained workforce in all areas of the sector.
  • 13. Indian logistics industry is at an inflection point and will reach a market size of over $125 billion in year 2010.
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