Make YouTube Yours YouTube Homepage Advertising is Now in MENA

1. Google Confidential and Proprietary
Make YouTube Yours
YouTube Homepage Advertising is Now in MENA

2. Google Confidential and Proprietary2 Google Confidential and Proprietary2
YouTube is Everywhere
Mass audience for mass exposure
4B+global views
per day
(600M on mobile)
800MUnique visitors per
month
3rdLargest site on
the internet
Source : Internal data, Comscore

3. Google Confidential and Proprietary3 Google Confidential and Proprietary3
The Middle East Loves Youtube +180mPlaybacks per
day in MENA

4. Google Confidential and Proprietary4
Own The World’s #1
Entertainment Destination

5. Google Confidential and Proprietary5
Incredible Reach…
Daily Impressions in KSA,
UAE, EG and MA on
homepage
Place Text
Here

6. Google Confidential and Proprietary6
…Across MENA

7. Google Confidential and Proprietary7
Extend to new screens
Own all of YouTube for 24 hours, on any screen, by adding the mobile
roadblock.
+
YouTube Homepage
6.2M impressions per day
YouTube Mobile Roadblock
5.6 M impressions per day
=

8. Google Confidential and Proprietary8
Mastheads Lead To Significant Uplift
In Brand Engagement Across Web
2.2x
5.5x 5.5x
5.2x
5.4x
Branded search
engine query
Advertiser
site visit
YouTube
Video Views
Branded
YouTube query
Any of these
activities
Source: Homepage Impact Study, November 2009, updated December 2010. Median of exposed group as compared to
control group indexed at 100%.
Top Performing
Campaigns 4X 18X 6X 6X 18X
Control
Exposed

9. Google Confidential and Proprietary9
Ad exposure drives engagement
Users Seeing the Homepage Ad 2-3 Times Interacted Twice As Much
Ad Exposure Drives Engagement

10. Google Confidential and Proprietary10
Pricing

11. Google Confidential and Proprietary11
Standard YVA Expandable YVA
Standard YVA +
Mobile Roadblock
Expandable YVA +
Mobile Roadblock
COUNTRY
KSA
2,500,000 Est. Impressions 4,000,000 Est. Impressions
$43,000 $50,000 $60,000 $67,500
AE
800,000 Est. Impressions 900,000 Est. Impressions
$15,000 $17,500 $19,000 $21,500
EG
1,500,000 Est. Impressions 300,000 Est. Impressions
$18,000 $21,000 With MENA 4 Bundle*
MA
1,400,000 Est. Impressions 400,000 Est. Impressions
$18,000 $21,000 With MENA 4 Bundle*
MENA 4
6,200,000 Est. Impressions 11,800,000 Est. Impressions
$78,000 $90,000 $100,000 $115,000
YouTube Homepage Pricing
Cost per day
+ +
• Impression numbers based on observed daily averages, not guaranteed.
• Reservations cancelled within 30 days will be charged a cancellation fee.
*Included with MENA 4 bundle only