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Footwear in Turkey 2012
1.
© Republic of
Turkey – Ministry of Economy, 2012 0
2.
© Republic of
Turkey – Ministry of Economy, 2012 1 MESSAGE FROM THE MINISTER To reach unique opportunities in Turkey, Ministry of Economy is always ready to assist Turkey’s potential partners in trade and investment fields with its valuable sources. First of all, I would like to invite you to look into the new investment incentives program of Turkey. The new program brought significant novelties such as attractive benefit packages for strategic investments, remarkable supports to labor cost for investments to be made in developing regions and possibility of benefiting from tax deduction incentive of a new investment before the investment project is completed for earnings from existing activities. Other valuable sources include the Country Desks and Sectoral Studies of our Ministry which will help you find potential partners and benefit from trade and investment opportunities in Turkey. In this brochure series, you can find brief information about production and export trends of Turkish export sectors, leading trade fairs in the sector and useful links to sectoral organizations. For more information about sectors, you can use the means provided by our Ministry which will help you penetrate into the Turkish market and find potential business partners; The “Buy Turkish Products” Directory on the Ministry website (www.economy.gov.tr) allows you to search for Turkish exporters. By following the Turkey Contact Point (TCP) Blog via http://blog.tcp.gov.tr and subscription to the bi-weekly e-bulletin, Trade Channel Newsletter, you can have access to the latest information on economic developments, trade opportunities and upcoming events in Turkey. Our Commercial Representative in your country is there to actively play role in facilitating, strengthening and establishing successful commercial relations between Turkey and your country. Last but not least, whenever you need information on Turkey’s export, export sectors, new investment opportunities and more, you can contact TCP Call Center 24/7 from anywhere in the world to submit trade related questions and get them replied instantly. I hope this brochure will contribute to establish new business relations between our countries. Zafer ÇAĞLAYAN Minister of Economy
3.
© Republic of
Turkey – Ministry of Economy, 2012 2 FOOTWEAR Turkey’s footwear industry has developed at a rapid pace due to modern manufacturing processes, the availability of major quality raw materials, skilled workers and high design capacity. Today the Turkish footwear industry has a strong position among exporters of high quality fashion goods. Another sign of positive development is the increase in foreign investments in the sector. It is obvious that the footwear industry is extremely dependent on the leather industry of Turkey. The Turkish leather industry, which has a history of 500 years, is becoming a leading center in the world leather industry. The Turkish leather industry, which occupies a prominent place in the Turkish economy, continues to develop day by day by combining new technology and its historical background. Although the initial efforts to modernize the leather industry began in the 70s, significant progress at a real industrial scale began in the mid-80s. At present, there are three organized leather industry zones in Turkey. In addition, eight organized leather industry zones are under construction. The sector produces according to international standards and is becoming more sensitive to health and the environment – about 90% of the production is based on health and environmental standards. Leather is one of Turkey’s leading export sectors. The export figure of the leather sector for 2011 was about US$ 1.262 million. PRODUCTION The shoe industry, which began to appear as a small-size industry in 1950, is a well- developed industry now. Especially in the 1980s, significant investments in machinery parks were made and now, over 15% of the sector has completed its industrialization process. About 70% of the production in the sector is carried out by semi-mechanized production processes and almost 15% of production is hand-made. According to Turkish State Institute of Statistics, the footwear industry employs 26.954 people and the industry has about 4.753 companies which are manufacturing various shoes and slippers. Almost 50% of the total number of companies is active in Istanbul. Konya, Ankara, Gaziantep, Manisa, Denizli, Adana, Malatya and Corum (Iskilip) are other important shoe production centers in Turkey. The production capacity of the 33 leading companies in the sector is 328.100 pairs daily. In addition, there are many small and medium-size establishments in the sector. Turkey’s shoe production reached 212 million pairs. Almost 26% of the production consists of leather shoes. In addition, there has been a rapid increase in the manufacture of plastic shoes and slippers. The footwear sector relies on Turkish-made shoe production machinery, as well as shoe parts. The share of the shoe parts industry in the total shoe industry production is around 5% and production is quite diversified. The soles, heels, casting molds and the welt of the shoes are exported. The shoe parts industry is located in Izmir and the Aegean region, Konya, Gaziantep and in particular Istanbul.
4.
© Republic of
Turkey – Ministry of Economy, 2012 3 The military boots, work and safety shoes production in Turkey have developed significantly in recent years. These sectors make production according to international standards, and shoes with the CE mark are exported to the European countries. The footwear sector closely follows the latest trends in the fashion world. Turkish shoe companies prepare their own collections for every season according to fashion trends both in Turkey and the world. The industry is now concentrating its efforts on training and design. In this context, with the initiative of shoe industry, the Turkish Shoe Industry Research, Development and Education Foundation was established in 2001. In order to meet the need of qualified personal in shoe design, a new department of education, “The Shoe Design Department” has been opened at Mimar Sinan University in Istanbul, which offers two-year courses. In addition to these, every year, various shoe design competitions are being organized in order to discover new talents in the field of design. EXPORTS Today the Turkish footwear sector has the capacity of creating its own brands and fashion. The performance of the sector largely depends on exports. The Turkish shoe sector had an export value of US$ 441 millions in the year 2011. Major markets for the Turkish made shoes are the Russian Federation, Iraq, Saudi Arabia, Germany, Bulgaria, the United Kingdom, France, Italy, the Netherlands and Romania.
5.
© Republic of
Turkey – Ministry of Economy, 2012 4 Footwear Exports of Turkey by Countries (US $ ) Countries 2009 2010 2011 The Russian Federation 52.258.839 101.531.319 95.416.241 Iraq 30.912.526 44.598.310 58.985.130 Saudi Arabia 21.582.401 25.457.962 28.935.714 Germany 13.947.534 17.664.723 20.232.289 Bulgaria 9.302.012 12.584.779 14.602.912 The United Kingdom 13.229.356 12.023.414 12.534.151 France 10.217.561 16.108.070 10.971.517 Italy 7.255.374 9.043.939 10.880.341 The Netherlands 13.699.721 13.348.440 10.596.619 Romania 9.580.051 10.747.473 10.329.649 Belgium 3.298.124 5.108.669 9.441.671 Greece 11.694.738 8.863.440 8.912.711 Kazakhstan 2.577.786 7.064.752 7.809.870 Kyrgyzstan 3.207.654 3.240.641 7.643.347 Azerbaijan 3.178.735 4.673.993 6.947.771 Northern Cyprus 4.552.747 6.699.674 6.897.096 Georgia 1.690.464 4.756.560 6.871.977 Israel 5.715.944 5.974.503 6.839.335 Turkmenistan 3.597.903 5.817.863 6.718.418 Oman 3.563.658 5.175.867 4.551.635 Albania 3.356.233 3.725.097 4.352.712 The United Arab Emirates 2.112.197 3.400.906 3.864.202 USA 1.472.679 2.172.927 3.836.835 Algeria 2.922.432 1.736.538 3.819.468 Switzerland 1.597.006 2.191.015 3.612.768 Ukraine 1.349.426 1.586.991 3.342.740 Tunisia 1.145.940 2.750.209 3.232.660 Hungary 3.357.332 2.865.642 2.964.521 Macedonia 3.436.618 3.439.877 2.954.731 Libya 2.249.553 2.177.374 2.922.571 Total 289.472.603 395.624.111 441.246.902 Source: Ministry of Economy Shoes made with leather coated outer surface make up 50% of shoe exports and had a value of US$ 200 million in 2011. Russia is currently the most important market of Turkish leather shoes. The second important group consists of rubber or plastic materials coated outer soles and surface with an export value of US$ 100.9 million in 2010.
6.
© Republic of
Turkey – Ministry of Economy, 2012 5 TRADE FAIRS The Turkish footwear sector takes part in important international fairs and exhibitions abroad. GSD Shoe Fair-Düsseldorf/Germany, Motexha Spring Fair-Dubai/U.A.E., Mosshoes Moscow/Russia, Micam Shoeevent /Milano and Lineapella-Italy are the most attended ones. As an important footwear producer/exporter country, many fairs are also held in Turkey in the related sector every year. Major fairs in the Turkish footwear industry in 2012 are as follows: Trade Fairs in Turkey Fair City Organizer Date Footwear Summer- Izmir Shoes, Bags And Accessories Fair Izmir www.izfas.com.tr January 2013 AYSAF 10th International Footwear Industry Suppliers Fair Istanbul www.pozitiffuarcilik.com March 2013 AYMOD 10th International Footwear Fashion Fair Istanbul www.pozitiffuarcilik.com April 2013 Footwear Winter-Izmir Shoes, Bags And Accessories Fair Izmir www.izfas.com.tr June 2013 GAPSHOES 11th Footwear, Slipper, Saddlery And Footwear Industry Suppliers Fair Gaziantep www.ofm.com.tr July 2013 AYSAF 11th International Footwear Industry Suppliers Fair Istanbul www.pozitiffuarcilik.com October 2013 AYMOD 11th International Footwear Fashion Fair Istanbul www.pozitiffuarcilik.com November 2013 GAPSHOES 18th Footwear, Slipper, Saddlery And Footwear Industry Suppliers Fair Gaziantep www.ofm.com.tr December 2013 Source: http://www.fuarrehberi.org.tr/ USEFUL LINKS Aegean Exporters’ Associations www.egebirlik.org.tr Denizli Exporters’ Association www.denib.gov.tr Istanbul Textile and Apparel Exporters’ Associations www.itkib.org.tr Mediterranean Exporter Associations www.akib.org.tr Southeast Anatolia Exporters’ Associations www.gaib.org.tr Uludağ Exporters’ Association www.uib.org.tr Footwear Industrialists Association of Turkey www.tasd.com.tr Leather Manufacturers´ Association of Turkey www.tdsd.org.tr Turkish Leather Council (TLC) www.turkishleather.com/
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© Republic of
Turkey – Ministry of Economy, 2012 6
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