Marketing management case study ppt

1. (HLL)-JUGGERNAUT
THE DILEMMA OF GROWTH
Pesented by
Sahil saundh
Sukhjeet
Yakub
Nivedita megh

2. OVERVIEW OF THE COMPANY
• INCORPOREATED : 1933
• INDUSTRY CONSUMER GOODS
• HEADQUATERS MUMBAI MAHARASHTRA
• KEY PEOPLE HARISH MANWANI(CHAIRMAN
• TURNOVER 25 206 CRS
• PEOPLE 16000 EMPLOYEES INCLUDING 1500
MANAGERS
• PARENTAGE PART OF 44.3 BILLION EUROS OF
UNILEVER GROUP.
• REACH 6.4 MILLION RETAIL OUTLETS
• R&D CENTRES MUMBAI BANGALORE ,INDIA

3. INTRODUCTION
• HINDUSTAN LIFECARE LIMITED(HLL) is the
largest FMCG company in INDIA
• It is owned by british dutch company unilever
and has about 52% majority stake in
HINDUSTAN LIFECARE LIMITED.
• Its products include foods bevrages cleaning
agents and personal healthcare products .
• It is headquatered in Mumbai,Maharashtra.
• Hindustan lifecare limited has over 35 brands
spanning 20 districts categories.
• As per nielson market research data two out
of three use hll products.

4. BRANDS
• HLL is the market leader in indian consumer
products with the presence in over 20 consumer
categories such as soaps detergents and
shampoosalmost others with over 700million
indian consumers using its products .
• THE company has a distribution channel of 6.4
million out lets and owns 35 major indian brands
.its brands include:
• Food and drink brand
• Personal care brand
• Home care brand
• Water purifier brand

5. ISSUES RELATED TO GROWTH
• There has been slow down of fmcg sector because of price
reduction which is estimated to remain for a while
• Hll inspite of being a market leader is facing still
competition from focused players in different product
segement eg britania has been gaining market share with
great performance of its tiger biscuits .
• Personal care products also witnessing slower growth like
godrej tata tea cavin care which are gaining market share at
hll’s expense in their respective product categories .
• The competition in personal care product is very likely to
affect topline and bottomline as this sector has high margin
products .

6. SWOT Analysis of hll
• Strength
a) brand equity
b) Massive distribution system
c) Constant technology
• Weakness
a) Higher price
b) Complex supply
• Opportunities
a) Best company in india exporting fmcg products
b) Taking e initiatives to target the consumers
• Threat
a) Companies like godrej nirma and tata
b) Dabur also due to its herbal positioning
c) Competetors give new attractive new offers

7. Marketing strategies
• Price hll is cutting down the cost of some of its
products because of their competitive market.
• Promote hll has launched savlon and liril rainfresh
which enable hll to further consolidate its position in
the concentration segment.
• Products re launched surf exel, expands product like
kwality walls ice creams pariors by including
confectionary and offering .
• Place hll is now taking e commerce in abig way to get
the market share of semi urban ,taking help of
television adv. ,plans to create an extranet linking to
link suppliers ,factories and purchasers.

8. RECOMMENDATIONS
• The company should take up new techniques to lower
the price of its products so that it can complete with its
competition who have relatively low price but
maintains the same quality.
• Concentrate on value for money for the customers .
• Should reconstruct the product portfolio
• Should discard and come with various products in the
herbal platform as health conscious consumer today is
trying to give up chemicals and embrace herbal
products .