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U.I.    ™
interfacing with the user
It’s about the basics
               from the book “Management” Peter Drucker, 1973
                                        ,




                      Because its purpose is to create a customer,
                      The enterprise has only t wo basic functions :
                      Marketing & Innovation




September 1st, 2003                               interfacing with the user   2
Marketing & innovation
               from the book “Management” Peter Drucker, 1973
                                        ,




                      Marketing is the exchange of
                      products and ser vices for money.
                      Innovation is finding new ways to do
                      that better.



September 1st, 2003                               interfacing with the user   3
In Today’s environment...


                        ... Test & Measurement firms will survive
                      ONLY through innovative solutions supplied to
                                    MORE customers.




September 1st, 2003                  interfacing with the user        4
Introducing U.I.

                      The first Innovation & Design Agency in the
                      Test & Measurement industry !
                      Interfacing with your end-users,
                      Providing value-added outsourcing services,
                      Creating innovative solutions for the T&M
                      world.


September 1st, 2003                 interfacing with the user       5
U.I. : “User Interface”
             from Wikipedia, the free encyclopedia < www.wikipedia.org >


      The user interface is the part of a system exposed to a user.
      The system can be any kind of machine, also computerized
      systems and soft ware.
      As for soft ware, the user interface is usually the only part a
      user ever sees.
      The user interacts with a system through its user interface.
      The design of the user interface is relevant for the user's
      understanding of the system and thus for the system's
      usability or user-friendliness.
September 1st, 2003                                 interfacing with the user   6
Interfacing with The User

                Being constently in touch with the T&M end-users,
                U.I. will help you :
                     Learn more about your customers
                     Build strong relationships with your customers
                     Make your customers successful


September 1st, 2003              interfacing with the user            7
U.I. Outsourcing Services


                      Lead by Test & Measurement industry fellows
                          Product Marketing
                          Soft ware Engineering
                          Sales Support



September 1st, 2003                 interfacing with the user       8
The U.I. Core Principles

                      “It is the customer who determines what a
                      business is.” - Peter Drucker, “Management”
                      “Know the enemy and the battlefield better than
                      the enemy does.” - Sun Tzu, “Art of War”
                      a n d : Bus i n
                                      e s s is a lon
                      r i de !                       g j o u r ne y, e
                                                                       n   joy t h e
September 1st, 2003                      interfacing with the user                     9
The U.I. Principles of Design


                  Raymond Loewy’ s “Most Advanced Yet Acceptable”
                  Steve Jobs’ s “Think Different”




September 1st, 2003              interfacing with the user     10
U.I. in brief




September 1st, 2003       interfacing with the user   11
Visit us soon at :




                                                                          :)
                 www.userinterface.cc
                 U.I.™ is a department of Content+Co.




September 1st, 2003                           interfacing with the user        12

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Ui Brief

  • 1. U.I. ™ interfacing with the user
  • 2. It’s about the basics from the book “Management” Peter Drucker, 1973 , Because its purpose is to create a customer, The enterprise has only t wo basic functions : Marketing & Innovation September 1st, 2003 interfacing with the user 2
  • 3. Marketing & innovation from the book “Management” Peter Drucker, 1973 , Marketing is the exchange of products and ser vices for money. Innovation is finding new ways to do that better. September 1st, 2003 interfacing with the user 3
  • 4. In Today’s environment... ... Test & Measurement firms will survive ONLY through innovative solutions supplied to MORE customers. September 1st, 2003 interfacing with the user 4
  • 5. Introducing U.I. The first Innovation & Design Agency in the Test & Measurement industry ! Interfacing with your end-users, Providing value-added outsourcing services, Creating innovative solutions for the T&M world. September 1st, 2003 interfacing with the user 5
  • 6. U.I. : “User Interface” from Wikipedia, the free encyclopedia < www.wikipedia.org > The user interface is the part of a system exposed to a user. The system can be any kind of machine, also computerized systems and soft ware. As for soft ware, the user interface is usually the only part a user ever sees. The user interacts with a system through its user interface. The design of the user interface is relevant for the user's understanding of the system and thus for the system's usability or user-friendliness. September 1st, 2003 interfacing with the user 6
  • 7. Interfacing with The User Being constently in touch with the T&M end-users, U.I. will help you : Learn more about your customers Build strong relationships with your customers Make your customers successful September 1st, 2003 interfacing with the user 7
  • 8. U.I. Outsourcing Services Lead by Test & Measurement industry fellows Product Marketing Soft ware Engineering Sales Support September 1st, 2003 interfacing with the user 8
  • 9. The U.I. Core Principles “It is the customer who determines what a business is.” - Peter Drucker, “Management” “Know the enemy and the battlefield better than the enemy does.” - Sun Tzu, “Art of War” a n d : Bus i n e s s is a lon r i de ! g j o u r ne y, e n joy t h e September 1st, 2003 interfacing with the user 9
  • 10. The U.I. Principles of Design Raymond Loewy’ s “Most Advanced Yet Acceptable” Steve Jobs’ s “Think Different” September 1st, 2003 interfacing with the user 10
  • 11. U.I. in brief September 1st, 2003 interfacing with the user 11
  • 12. Visit us soon at : :) www.userinterface.cc U.I.™ is a department of Content+Co. September 1st, 2003 interfacing with the user 12