On 22nd July 2009, I welcomed the opportunity to share my perspective as an experienced town planner and project manager to the Ford Strategic Design Group in London and offer insight into the California development process. The presentation’s purpose was to provide an overview of town planning and highlight key elements of environmental analysis for new development master plans and regeneration projects relevant to transport, namely, the automobile. It included a featured a sustainable transportation case study on the Orange County Great Park and Great Park Neighborhoods, a 4,700-acre regeneration project in Irvine, California (40 miles south of Los Angeles, California). Ending with recommendations for Ford to collaborate with emerging developments, I offered California-based opportunities that promote a reduction in vehicle miles traveled (VMT) and support zero-carbon emission climate change strategies, while facilitating community mobility.
For access to the full presentation or to provide comments/feedback, please email mdrouse5@gmail.com.
2. Presentation Contents
Town Planning Overview
New Urbanism
Mobility / Circulation
Environmental Analysis
Case Study: Orange County Great Park (Calif.)
Strategic Car Design & Town Planning
NEV Recommendation
Communication/Social Networking
Resources
5. Master Planning
What is Town Planning?
Regeneration/Redevelopment
Shaping the built environment in a strategically
planned manner while considering social, Environmental Analysis
environmental, and economic sustainability principals.
13. Great Park
Sustainable Transportation
The Great Park is designed to promote
sustainable means of transportation. The
Park is easily accessible by mass transit via
the Irvine Station near Marine Way. Those
coming by car can park once and spend the
day. Once they arrive, visitors have a
selection of ways to get around that do not
require gasoline or generate pollution. A
non‐polluting shuttle system will take
visitors to major park attractions. They can
also use an orange bike which will be
available at little to no cost. It is easy to bike
because the Park’s bike trails mesh with City
and regional trail networks. Walkers and
hikers have a choice of gentle or challenging
routes. All sections of the park are accessible
to all people, regardless of physical ability.
(Source: www.ocgp.org)
14. Sustainable Travelways – “Green Streets”
Source: http://www.ci.irvine.ca.us/depts/redevelopment/sustainable_travelways.asp
Enhanced tree canopy
Low volume irrigation
Permeable pavements and road surfaces
Use of recycled materials
Integrated runoff treatment
Conservation oriented planting palettes
Structured soil preparation
Reflective color/light values
Integrated transit or NEV travelways
Alternative lighting
Traffic calming features
Reduced pavement/road widths
Are all elements incorporated in the Master
Plans & Maps?
16. Strategic Car Design & Town Planning
The genesis of ideation
Opportunities/Constraints
Economic downturn
Going Green/Sustainability
Consider potential impacts & mitigation to
generate new vehicle solutions and
opportunities
Designing for mass consumption or specific
markets/communities?
Lincoln C
Science Museum Japan Cars Exhibition
Consider partnerships with new master
planned communities and redeveloping
communities (developers, jurisdictions,
planning associations)
Recommendation: Emerging NEV Market
(Calif.)