This document discusses the transition from traditional appointment media like television, radio, and print to on-demand and personalized media driven by technology and consumer preferences. It notes that media is increasingly defined by the individual and consumed on demand rather than through scheduled programming. It also discusses new approaches to advertising, content creation, and monetization that engage audiences and create conversations in this new media landscape.

1. FEBRUARY 17, 2009 THE BEGINNING OF THE END OF APPOINTMENT MEDIA IMEDIA BRAND SUMMIT

2. FCC MANDATE

3. $ 165B WILL SPLINTER

4. APPOINTMENT MEDIA WILL END IT'S ALL ABOUT ON DEMAND

5. 10 POINTS TO CONSIDER

6. INFORMATION GENERATION ATTENTION GENERATION 1

7. BROADCAST GENERATION TV PRINT RADIO BILLBOARD

8. INFORMATION GENERATION TV PRINT RADIO CABLE TV KIOSK BILLBOARD SATELLITE RADIO INTERNET SATELLITE TV CABLE RADIO DIRECT EMAIL DIRECT MOBILE

9. TV PRINT RADIO CABLE TV INTERNET ATTENTION GENERATION TWITTER KIOSK SOCIAL RSS COMMENTING VOIP SATELLITE TV SMS BLOGS IM APPS BILLBOARD SATELLITE RADIO INTERNET SATELLITE TV CABLE RADIO DIRECT EMAIL DIRECT MOBILE PODCAST VIDEO

10. INDIVIDUAL MEDIA THE CLOUD 2

12. MEDIA DEFINED BY CONSUMER

15. APPOINTMENT ON DEMAND 3

18. PRODUCT EXPERIENCE 4

19. NON SOCIETY

21. PRICE LIFETIME VALUE 5

22. $170 (FIRST PURCHASE)

23. +$200 (SECOND PURCHASE)

24. +$250 (THIRD PURCHASE)

25. +$180=$800 (LIFETIME VALUE OVER 18 MONTHS/3.5x)

26. INTRUDER WITH TAGLINE STEWARD OF A CONVERSATION 6

30. SPARK CONVERSATION ADVERTISING IN MEEBO SPARKS CONVERSATION ABOUT THE BRAND ALBUM RELEASE MEDIABAR CAMPAIGN START

31. RENT CONTENT OWN CONTENT 7

32. WHAT’S OLD IS NEW

33. ENGAGE THE AUDIENCE Invite . . . Entertain . . . Co-Create

34. CREATE COMPELLING PROGRAMMING

36. PROGRAMMING GUIDE SEARCH FOR PROGRAMMING 8

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40. STANDARD AD UNITS PERMISSION AD UNITS 9

41. MEVERTORIAL

42. VCAM

43. OLD MATH NEW MEDIA 10

44. RECALCULATE THE MATH (Reach x Frequency) Engagement = Media Buy Reach x Frequency = Media Buy √

45. BECOME PART OF REVENUE Revenue Operating Profit Expenses R&D Manufacturing Salaries G&A Operating Income Taxes Net Income Sales & Marketing Cost of Sales

46. SEARCH eCOMM CONTENT COMM AD NETWORK TOOLS VERTICAL SEARCH BILLIONS ADVERTISING SPEND MAHALO SEARCHME eHARMONY KAYAK TRULIA WEATHERBUG EONS FUNNYORDIE HEALTHCENTRAL JOOST MEVIO SUGAR WIDGET BOX CAFEPRESS GAMEFLY MOTOSPORTS NETSHOPS ZAPPOS ADBRITE ADMOB AMOBEE BUBBLEMOTION JAJAH LOOPT MEEBO TOKBOX LINKEDIN IMEEM ROCKYOU STARDOLL COLLACTIVE KENSHOO OLIVE KONTERA UNISFAIR PONTIS SINTECMEDIA

47. [email_address]

48. THANK YOU!