Digital Marketing Case studies in BFSI, Education, Real Estate, Automotive & E-Commerce

1. @mcountsIndia sales@mcounts.com +91-7799656664 | +91-9986114420 www.mcounts.co
CUSTOMER CASE STUDIES

2. Problem Statement
An emerging Real Estate Developer was looking to aggressively market the Launch of two
of its projects based out of Bangalore. They were looking for alternate avenues of
marketing to improve overall Reach, Reputation and ROI
Modus Operandi
Our Team worked on fixing the three main concerns for client:
Improving overall Reach: Through smart targeting and intelligent use of Digital Media Tools
we were able to reach out to new audiences to advertise client's projects. With our analytics
engine, also identified and added new interested audience groups.
Improving Reputation: Through smart content Marketing on Social Media, Sharing accurate
project completion updates, on-ground pictures, Blogging and Online forum Management,
we were able to improve Trust factor
Improved ROI: Compared to traditional media (TV, NewsPaper/Print, Radio), we leveraged
and optimized various digital resources led by our expert team and in-house analytics tools:
Email Marketing, SMS Marketing, Display Ads Real Time bidding (CPC), Google Ads, FB ads
and Drip Marketing.
Email Marketing Content Marketing
Search Engine
Marketing, Google
Display Ads (PPC)
and Real Time
Biddding Campaigns
Mobile Marketing
Social Media
Targeting using
Facebook
Retargeting and
Analytics
Enquiries
Generated
DaysDigital
Footfall
3700 98K+ 30
Real Estate

3. Problem Statement
A Leading Indian multinational Brand which has niche Lifespaces projects in many metros
was launching it's first project in Bengaluru and was looking for a reliable digital partner to
generate buzz and attract buyers'. Despite being a strong Brand, it faced tough challenge
from Local stronger players.
Modus Operandi
Improving Brand Visibility and Overall Reach: Bangalore being a Tech Savvy geography,
Idea was to generate maximum visibility online to support Offline activities. We adopted a
comprehensive Digital Ad Strategy ranging from Email, Mobile/SMS (with short-code and
Missed call Integration), SEM and PPC, VIZIBL (RTB - Display ads), Social Media (FB)
Drip Marketing Campaign
Comprehensive Content Strategy and Marketing to support lead nurturing, Online
Reputation Management, Social Media and Branding.
Email Marketing Content Marketing
Search Engine
Marketing, Google
Display Ads (PPC)
and Real Time
Biddding Campaigns
Mobile Marketing
Social Media
Targeting using
Facebook
Retargeting and
Analytics
Enquiries
Generated
DaysDigital
Footfall
2850 75K+ 28
Real Estate

4. Problem Statement
A Leading South Indian University which has recently also gone Digital was looking for a
Digital Partner to help them get to prospective students for their Online Education and
certification portal offering courses in BIg Data, Business Analytics, Digital Marketing to
Name a Few.
Modus Operandi
Different courses targeted to different groups of cities. Effective use of publisher network to
target Age and City Wise filters.
Specific leads tracked to specific sources helping in better lead validation, funnel level ROI
measurement & thus optimization
Improved display and Email Creatives/Subject lines etc continuously optimized for
performance
Email Marketing Content Marketing
Search Engine
Marketing, Google
Display Ads (PPC)
and Real Time
Biddding Campaigns
Mobile Marketing
Social Media
Targeting using
Facebook
Retargeting and
Analytics
Enquiries
Generated
DaysDigital
Footfall
3891 151K+ 49
Education

5. Problem Statement
A budding E-Commerce company that produces marketing materials and promotional
items through mass customization and web-to-print system was looking for a Digital
Partner to help them get to traffic of users for their Online E-commerce platform with high
purchase intent.
Modus Operandi
Targeted different groups of cities and towns. Effective use of publisher network to target
Credit Card owners, E-commerce buyers etc. based on historical data and analyticas. Also
targeted Tier-II cities, a highly potent market for E-commerce industry.
Retargeting based on purchasing patterns, multiple conversion through single source,
Nurturing campaigns and internal cashback/coupon based campaigns.
Worked on innovative offers with Clients team and creative subject lines for better traction
and conversion on website.
Email Marketing Content Marketing
Search Engine
Marketing, Google
Display Ads (PPC)
and Real Time
Biddding Campaigns
Mobile Marketing
Social Media
Targeting using
Facebook
Retargeting and
Analytics
Sales
Generated
DaysDigital
Footfall
1219 100K+ 120
E-Commerce

6. Problem Statement
An Japanese Automible Giant launched a new line of cars and was looking for a Digital
Partner to throttle start their campaign to get user intent for test-drive with high purchase
intent.
Modus Operandi
The customers dealership network was good and so we were able to run a PAN India
campaign including targeting Tier-II cities and metros. Ran campaigns based on historial
data and patterns based on purchasers income bracket and age.
Landing Page Optimization with OTA for high quality enquiries and ensuring Cnosumers
intent was positive and conversion factor high.
Customized Hy[erlocal campaign to hook the user with the nearest dealership, increase
Test drive and help sales close more prospects faster,
Email Marketing Content Marketing
Search Engine
Marketing, Google
Display Ads (PPC)
and Real Time
Biddding Campaigns
Mobile Marketing
Social Media
Targeting using
Facebook
Retargeting and
Analytics
Test Drives DaysDigital
Footfall
2330 168K+ 60
Automobile

7. Problem Statement
An leading Banking and Policy agrregator was looking for a Digital Agency to accelerate
the user traffic and generate enquiries on their website.. The traffic should be interested in
dealing and investing in Financial products.
Modus Operandi
Specially designed landing page with clear UI. Also leveraged the Mcounts mPower network
for increased registration on the aggregators site. Bringing down the overall cost of
registration through retargeting.
Pushed customized content through our affiliate network to enquires which had already
shown engagements in terms of Opens and Click Through's on the campaigns. This for
better lead conversions and building brand trust.
Landing Page Optimization with OTP for removing junk and ensuring high quality enquiry
Email Marketing Content Marketing
Search Engine
Marketing, Google
Display Ads (PPC)
and Real Time
Biddding Campaigns
Mobile Marketing
Social Media
Targeting using
Facebook
Retargeting and
Analytics
Enquiries
generated
DaysDigital
Footfall
2650 91K+ 75
BFSI