Aimia_Capabilities_abridged

1. CUSTOMER LOYALTY SOLUTIONS Introduction

4. Proprietary & Confidential. © 2016 Aimia. All Rights Reserved. 4 The Forrester WaveTM is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change. “At the end of the day, I want a stable platform that is fast.” AIMIA IS #1 “Out-of-the-box solution is easy to integrate” “Smart Button brings extensive retail experience to the table.” Aimia scored top marks in the 2016 Forrester Loyalty Provider Wave Report • Best overall solution • Best technology platform capabilities • Best strategy design • Best loyalty management “...easy to navigate and understand.” “...strongest offer and rewards management, and reporting and dashboards capabilities in the competitive set.”

7. © 2016 Aimia, Inc. All Rights Reserved. | Proprietary & Confidential. DESIGNING OPTIMAL LOYALTY OUTCOMES Value Will the program create optimal value for members? • Review tangible/intangible brand dimensions • Financial & rewards perception • Best practices & key insights Value Will the program create optimal value for the company? • Program financials and value delivery • Best constructs for members, category, objectives • Benchmarking against best practices Experience Is experience compelling & competitive? • Member journey mapping • Member perception survey • Benchmarking vs. 3 other programs Experience Can the program be operated efficiently? • Data analysis • Executive & employee interviews • Benchmarking vs. best practices For Customers For Brands 7 Alignment

8. © 2016 Aimia, Inc. All Rights Reserved. | Proprietary & Confidential. Phase 1: Strategy definition Phase 2: Program design Phase 3: Implementation plan Objectives • Align stakeholders on objectives • Identify relevant consumer insight • Evaluate existing program • Identify ~3 pot. models/value prop • Define high-level program costs • Iterate high-level business cases • Finalize business cases • Recommend optimal model • Identify considerations for rollout Deliverables Inputs for model selection • Program vision, design principles • Relevant consumer insights (using existing research & data) • Relevant loyalty best practices • Competitive landscape & position • Health Check recommendations Scenarios, costs & benefits • Evaluation of high-potential models • High-level business case for most promising models, incl. rewards, IT and ops costs • High-level customer value prop, channel strategy, program rules Mid-level program design • Earn & redemption proposition • Tiers and soft benefits Mid-level business case • 3 year cost forecast • Breakeven analysis • Sensitivity analysis Considerations for rollout • Pilot and exit strategies PROCESS AND DELIVERABLES Define objectives & baseline Construct scenarios Design plan 1 2 3 8

10. Aimia: Consumer Loyalty | ©2016 Aimia, Inc. All Rights Reserved 10 OUR PLATFORM VISION Real-time, Value-driven Engagement Omni-Channel Engagement Point of Sale & Payment Cards Coupons at till and in flyers Stamps and books Our platforms are engineered to continuously optimize the real- time relevance, convenience and value of every customer engagement • Transactional Loyalty with points given for proof of purchase – little to no benefit delivery • All customers treated the same in earning and redeeming • Personalized coupons delivered based on previous transaction and like products in basket • Coupons mimic those found in flyers and present little loyalty beyond the immediate purchase • Payment cards pave the way for earning across multiple retailers and tracking a broad wallet of transactions • Stores also embrace the payment/loyalty combination and receive significant financial benefits • Risk criteria keep credit from deep penetration • Multichannel marketing with homogenous messaging across all identified touch points • Segmentation based on various typical attributes • Personalization against segments, but not individualized • Redemption becomes omnichannel • Reward engagement with real-time feedback - omnichannel • Rules engines and triggers create true 1:1 experiences – calculated and actioned based on long term customer value predictive analytics • Personalized, relevant benefits seamlessly delivered Today Today & Future

11. Aimia: Consumer Loyalty | ©2016 Aimia, Inc. All Rights Reserved 11 PROPRIETARY PLATFORMS FOR DIVERGENT REQUIREMENTS Enterprise Aimia SaaS hybrid Loyalty Platform (ALP) • Managed service platform • Member pricing plus integration, configuration and customization • Enterprise platform tuned for large-scale, complex and global deployments • Managed integration into other on-premise or cloud enterprise platforms Tailored to your business Mid-Size SaaS Loyalty Platform (Smart Button) • Software as a Service in the cloud with open APIs • Simple per-member pricing • Self-service tool for marketers, retail PoS and customer service agents • Email and toll-free support desk Configured for your program Complexity

12. Proprietary & Confidential. © 2016 Aimia. All Rights Reserved. MULTI-CHANNEL CONTENT MANAGEMENT 12 CONTENT REPOSITORY Segmentation & promotion engine Modular content engine Member Web & eCatalogue Mobile Web In-store POS Coupons & Offers Messaging to Email/SMS/ App/Social HEADER & NAV BAR HERO IMAGE IMG #1 IMG #2 PROMO #1 PROMO #2

13. Proprietary & Confidential. © 2016 Aimia. All Rights Reserved. 13 “Savvy Shopper” Segment 4-Week Frequency “A year into the program, 2.1 million customers have enrolled and the retailer has captured 20% more of its customers’ overall shoe budget" - Jan Mauldin, Director of Corporate Marketing, Rack Room Shoes Modular content engine RECEIPTS COUPONS OFFERS Off Broadway CONNECTING SEGMENTATION WITH REAL-TIME COMMUNICATIONS

14. Proprietary & Confidential. © 2016 Aimia. All Rights Reserved. ACTIONABLE INSIGHTS. POWERFUL RESULTS. 14 COMMUNICATIONS RESULTS MEASUREMENTS EXTERNAL DASHBOARD Program snapshot Top members Reward dashboards Enrolment statistics Reward statisticsREPORT EXAMPLES:

20. Aimia: Consumer Loyalty | ©2016 Aimia, Inc. All Rights Reserved 20 Member Journey Mapping Omni-Channel Planning Campaign Management • Audit existing marketing & communication plans • Identify key audience segments & behavioral objectives • Map distinct member journeys to the loyalty lifecycle • Recommend loyalty marketing channels aligned to the lifecycle • Specify tactics, timing, frequency, and offer psychology for campaigns • Develop campaign requirements for design & production • Produce and deliver cross-channel email, mobile, social and web campaigns through our enterprise communication platforms • Review campaign & program reporting • Provide routine campaign optimization MEMBER ENGAGEMENT Informed by experience with client programs - and in operating our own programs START CAMPAIGN SEND EMAIL SEND MOBILE MESSAGE WAIT 5 DAYS ACTION? REMARKET WITH DISPLAY AD SEND THANK YOU EMAIL NO Add customer to “at risk” segment YES Add customer to “engaged” segment Don’t forget that offer! SPECIAL OFFER Click Here SPECIAL OFFER JUST FOR YOU THANK YOU! Sees ad for CPG Rewards Multi-channel welcome series Reward tweet Buys CPG brand product Referral offer Lapsed reminder Text for balance Links social accounts Surprise mobile coupon offer ACQUISITION & ONBOARDING VIRTUOUS CIRCLE OF LOYALTY ENGAGEMENT Personalized newsletter LOYALTY LIFECYCLE JOURNEY MAP

21. Aimia: Consumer Loyalty | ©2016 Aimia, Inc. All Rights Reserved 21 MEMBER ENGAGEMENT: PERSONALIZATION Insight-driven communications deliver highly effective, personalized brand experiences Loyalty Lifecycle Customer Segmentation Behavior & Value Drives promotional themes and persuasion psychology through progressive stages of commitment. Guides personalized content, program benefits hierarchy, and communication channel preferences. Triggers special offers and reminders based on behavioral categories such as recency, frequency, and relative value.

22. Aimia: Consumer Loyalty | ©2016 Aimia, Inc. All Rights Reserved 22 MEMBER ENGAGEMENT: BENEFITS Our teams’ expertise and creativity bring loyalty benefits to life Reward Plan, source and manage tangible rewards Recognize Use powerful segmentation make it easy to identify best customers and show them love Engage Exclusive offers, content, experiences and events to deepen relationships Access Cash backContent Experiences Instant discounts Loyalty currency Rewards catalog Rewards certificates Status tiers Surprise & delight Partner offers Sweepstakes & Instant Win Rewards & Partnerships Ecosystem

23. Aimia: Consumer Loyalty | ©2016 Aimia, Inc. All Rights Reserved 23 OUR EXPERIENCE DRIVES EFFICIENCY Full-service, world-class programs can be delivered in matter of weeks Timeline Example Week 1 Discovery 2 3 4 5 6 7 8 11109 12 Economic Modeling Member Experience Mapping KPI & Metrics Kick-Off1 Concept Sign Off Concept Research Rollout 2018 Final Concept Sign Off Data Analysis Loyalty Recommendation Read Out Program Design Validation Research Refine Economics Platform Configuration Discovery Read-Out Recommendation Development

24. Aimia: Consumer Loyalty | ©2016 Aimia, Inc. All Rights Reserved 24 Wherever your business is today – or where your team decides it must go tomorrow – Aimia is ready to collaborate, plan, and execute to deliver the loyalty experience and business outcomes you need.

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