This assignment is to assess students' ability to engage and interrogate popular culture texts. S

2. STEP
ONE:
SELECT
THE
OVERARCHING
METHOD
GUIDING
YOUR
ANALYSIS
Photo
Credit:
youngcreature
(http://instagr.am/p/HAijSORS_X/)

5. •
signifier:
the
form
which
Sign
the
sign
takes
•
signified:
the
concept
it
represents
•
signs:
arbitrary
(have
no
Signified
Signifier
intrinsic
meaning)
and
only
become
signs
when
users
invest
them
with
meaning

6. QUESTIONS
TO
ASK
YOURSELF
• What
is
literally
pictured?
Sign
• What
is
the
focus?
• What
are
the
cultural
associations
of
specific
details?
• Cultural
codes
found
in
human
figures:
• Body
size,
weight
Signified
Signifier
• Body
position
• Expression
• Eye
contact
• Age,
race,
gender
• What
is
the
rhetoric
(logic
or
argument)
of
the
ad?
• What
is
relationship
of
image
to
product?
• What
(besides
the
product)
is
being
“sold?”
(ideology,
value,
stereotype)

7. Photo
Credit:
bryanteslava
(http://instagr.am/p/G4VOq9mKn0/)

8. •
According
to
Kellner,
oppositional
readings:
"celebrate
the
resistance
to
[dominant
readings]"
(Kellner
17)
•
Think
about
the
counterhegemonic
practice
related
to
oppositional/queer
readings
•
How
does
a
queer
reading
challenge
the
heteronormativity
of
a
cultural
text?
•
These
ways
of
seeing
challenge
the
norms
of
interpretation,
either
through
critique,
or
whimsical,
non-­‐mainstream
readings.
Photo
Credit:
throwingmarbles
(http://instagr.am/p/
GwIcHDAZNY/)

9. STEP
TWO:
SELECT
THE
CULTURAL
TEXT
SUGGESTION:
Include
a
link
or
photograph
of
the
cultural
text
you
are
analyzing.
This
will
help
support
your
analysis
as
you
could
directly
point
to
the
object.

10. STEP
THREE:
ANALYSIS

11. Photo
Credit:
http://distilleryimage0.s3.amazonaws.com/
f6693c663f1c11e1a87612313804ec91_7.jpg