Liaison AGM powerpoint presenation on social media
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Liaison AGM powerpoint presenation on social media
- 1. Social Recruitment |Using New Technologies to Meet Traditional Goals Melissa Cheater Social Web Strategist + Speaker | melissacheater.com
- 3. Social Media is not a fad. Social Media is a symptom of evolution in communication. Photo by Oldonliner
- 4. The way we were...
- 5. ... a new model
- 6. “In the era of social media, people use technologies to get what they need from each other, not traditional institutions.” Charlene Li & Josh BernoffGroundswell: Winning in a World Transformed by Social Technologies Photo by Oldonliner
- 7. State of the Union
- 8. How do we use it? Photo by zizzy
- 9. Look, Listen, Join, Speak Photo by zizzy
- 10. How do they use it? Photo by zizzy
- 11. Create: Blog Posts Videos Animation Photography News Photo by wonderfullycomplex
- 12. Connect Connect: Friends Family Classmates Employers Peers Photo by erica_marshall
- 13. Collaborate Collaborate: Research Schoolwork Planning Knowledge Groundswell Photo by markop
- 14. React Comment/Critique: Restaurants Politics Celebrities Movies Each Other Photo by altemark
- 15. Organize Organize: Bookmarks Events Tasks Projects Each Other Photo by counteract
- 16. Consumption Accelerate Consumption: News Music Conversation Video Photo by pss
- 18. Social Networks
- 19. Rich Media
- 22. Presented in Reverse Chronological
- 23. Powered by RSS
- 25. Without comments, you do not have a blog. Photo by anniemole
- 26. 2 guys who like video games, sarcasm and drawing
- 27. Fun Interactive Engaging Usable
- 28. Today Penny Arcade runs a massive annual game expo and sponsors a charity that has donated (as of this writing) $4.9 million worth of electronics and video games to children's hospitals
- 32. Strong Creative Consistent Architecture & Template
- 33. Our redesigned MBA website
- 34. Our MBA Blog Free Great Content Lacks creative, brand, impact
- 36. Strong Creative
- 38. Engaged Readers
- 40. Comment Policy
- 41. Invest in DesignPhoto by anniemole
- 43. Inform
- 44. Brand
- 48. Autobiographical
- 50. Communication Name Display Picture Elements of a social network profile Share Content Personal Information Connections Interaction
- 51. 45% of the social network’s US users are ages 26 and older, and nearly 25% are over age 34.
- 53. Largest population (North America)
- 54. More than 1/3 of Canadians
- 55. 65 million mobile users
- 56. Daily use (almost 50%)
- 57. 1 billion photos every month
- 58. 2.5 million events created every month
- 60. Friend
- 61. Wall
- 62. Status
- 63. Applications
- 64. Like
- 65. Fan
- 66. Poke
- 67. Newsfeed
- 71. Your Facebook Page/Public Profile is your Facebook homepage
- 74. Active users
- 77. Opt-in Mailing List of more than 1 million
- 79. uOttawa: Seek to Know App
- 85. Mobile Updates
- 86. Users receive status updates on their phone
- 87. Group Messages
- 89. Fan Updates
- 90. Segment
- 91. FacebookConnect
- 92. Anywhere with a login is now a viral opportunityPhoto by pshab
- 95. Consider a work in progress
- 96. Respond within 24 hours
- 97. Link to syndicated content
- 98. Set & Publish Content GuidelinesPhoto by pshab
- 99. The (2nd) fastest growing member community
- 100. microblog 140 characters many to many public conversations growing at 1382% largest group is 45 – 54 year olds web, desktop & mobile
- 102. Retweet
- 103. Reply / Mention / @username
- 104. Tag / Hashtag / #keyword
- 107. Manual or automatic
- 108. Person or brand
- 111. Free SMS broadcast system
- 112. Link offline events to web
- 113. Real-Time
- 116. 1 – 2 "best in class" college/higher education examples Icon-Friendly Usable Short URL bit.ly Frequent Rich Custom Background 200 pixels Retweet
- 117. FriendFeed / Ping.FM Event Tag #followfriday Responsive
- 118. 1 – 2 "best in class" commercial examples
- 122. Desktop Notifications Aggregated Columns Monitor & Maintain Multiple Accounts Group Followers Save Searches
- 124. Experiment safely
- 125. Follow back
- 129. Social Network BP: Be Present Where your stakeholders want you Facebook Page/Public Profile 2013 Groups Twitter Account Photo by mic_n_2_sugars
- 130. Best Practices Observe and adapt Provide Relevant Content Be Responsive Stay Dynamic (Repurpose) Use Commercial Channels when available Integrate with www homepage Photo by mic_n_2_sugars
- 131. Website Integration (6 slides) What the leaders are doing (examples from strong college websites) Brand Testimonial + Student Blog Dynamic Video + YouTube Twitter + News Flickr + User Content
- 132. Icons
- 134. Giving Your Content Legs Do it once, use it 5 times Photo by gabbahey
- 135. Best Practices/Tips
- 139. Contests Photo by ambrosiophotography
- 144. Before you run a content contest ... Photo by streetfly_jz
- 145. Do you need control? Photo by streetfly_jz
- 146. What do they use? Photo by streetfly_jz
- 147. Why would they bother? Photo by streetfly_jz
- 148. everycup.ca
- 149. but what about …
- 153. Mail
- 154. Online
- 155. Mobile= Successful.
- 159. Rich Media Photos Flickr Photobucket Facebook Video YouTube uStream Longtail/Brightcove
- 165. Stanford’s Branded .EDU YouTube channel Worth the effort
- 168. Mobile
- 169. Better Phones Faster Networks Richer Content
- 170. Mobile (7 slides) Opportunities & Current Statistics Opt-in Only Direct Immediate One on One or Many to Many Always accessible Easy (for them) Photo by zizzy
- 172. Separate mobile site
- 173. August 2009 419 people tried to view Ivey via mobile (306 on iphones)
- 174. July 2009: Only 204 Growing at more than 200% a month
- 175. iPhone iPod Blackberry Android Palm Samsung
- 176. InStyle magazine offers a mobile app that launches their .mobi site
- 178. Create your own “shortcut” application at bblauncher.com ($3)
- 186. Listen Google Alerts Web Blog News Site Specific SocialOomph CoTweet Notifications (Email, RSS, SMS) Daily Checks
- 188. Watch most-watched YouTube videos
- 189. Share pics with Flickr or PhotoBucket
- 190. Tag with Del.icio.us
- 192. Twitter Account
- 193. Sharing widgets
- 194. Adapt for Mobile
- 195. Do nothing just because it’s always been done
- 196. Communicate across all relevant channels
Notas do Editor
- <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/oldonliner/182839989/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/oldonliner/">http://www.flickr.com/photos/oldonliner/</a> / <a rel="license" href="http://creativecommons.org/licenses/by-nc-nd/2.0/">CC BY-NC-ND 2.0</a></div>
- Communications is more fragmented. Social media and digital are not a challenge or alternative to the traditional communications model, they supplement – but with added complication.
- <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/oldonliner/182839989/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/oldonliner/">http://www.flickr.com/photos/oldonliner/</a> / <a rel="license" href="http://creativecommons.org/licenses/by-nc-nd/2.0/">CC BY-NC-ND 2.0</a></div>
- <div xmlns:cc=&quot;http://creativecommons.org/ns#&quot; about=&quot;http://www.flickr.com/photos/oldonliner/182839989/&quot;><a rel=&quot;cc:attributionURL&quot; href=&quot;http://www.flickr.com/photos/oldonliner/&quot;>http://www.flickr.com/photos/oldonliner/</a> / <a rel=&quot;license&quot; href=&quot;http://creativecommons.org/licenses/by-nc-nd/2.0/&quot;>CC BY-NC-ND 2.0</a></div>
- <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/zizzy/128710299/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/zizzy/">http://www.flickr.com/photos/zizzy/</a> / <a rel="license" href="http://creativecommons.org/licenses/by-nc/2.0/">CC BY-NC 2.0</a></div>
- Look: Take the time to evaluate new technologies – even if they immediately seem easy to disregard.Listen: Watch how the technology is being used – look for the opportunity and evaluate it. Based on observation, it may be appropriate for you to join/speak.Join: If observation and community ettiquette indicate that it is appropriate to do so, you can join the community.Speak: Similar to join, if appropriate, you can contribute to the community. <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/zizzy/128710299/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/zizzy/">http://www.flickr.com/photos/zizzy/</a> / <a rel="license" href="http://creativecommons.org/licenses/by-nc/2.0/">CC BY-NC 2.0</a></div>
- The next section will go through the major uses of social media technologies: Create, Connect, Collaborate, Comment/Critique,Organize, Accelerate Consumption.<div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/zizzy/128710299/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/zizzy/">http://www.flickr.com/photos/zizzy/</a> / <a rel="license" href="http://creativecommons.org/licenses/by-nc/2.0/">CC BY-NC 2.0</a></div>
- <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/wonderfullycomplex/3352954780/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/wonderfullycomplex/">http://www.flickr.com/photos/wonderfullycomplex/</a> / <a rel="license" href="http://creativecommons.org/licenses/by-nc/2.0/">CC BY-NC 2.0</a></div>
- <div xmlns:cc=&quot;http://creativecommons.org/ns#&quot; about=&quot;http://www.flickr.com/photos/markop/2523825358/&quot;><a rel=&quot;cc:attributionURL&quot; href=&quot;http://www.flickr.com/photos/markop/&quot;>http://www.flickr.com/photos/markop/</a> / <a rel=&quot;license&quot; href=&quot;http://creativecommons.org/licenses/by-nc-nd/2.0/&quot;>CC BY-NC-ND 2.0</a></div> 22% use a wiki at least monthly (p.25)
- <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/markop/2523825358/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/markop/">http://www.flickr.com/photos/markop/</a> / <a rel="license" href="http://creativecommons.org/licenses/by-nc-nd/2.0/">CC BY-NC-ND 2.0</a></div>22% use a wiki at least monthly (p.25)
- <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/altemark/337248947/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/altemark/">http://www.flickr.com/photos/altemark/</a> / <a rel="license" href="http://creativecommons.org/licenses/by/2.0/">CC BY 2.0</a></div>20% read reviews (Groundswell p.27)
- <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/counteract/3208201211/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/counteract/">http://www.flickr.com/photos/counteract/</a> / <a rel="license" href="http://creativecommons.org/licenses/by-nc-nd/2.0/">CC BY-NC-ND 2.0</a></div>7% of online Americans use tags (p.29)
- <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/pss/259619723/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/pss/">http://www.flickr.com/photos/pss/</a> / <a rel="license" href="http://creativecommons.org/licenses/by/2.0/">CC BY 2.0</a></div>
- <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/erica_marshall/2885783824/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/erica_marshall/">http://www.flickr.com/photos/erica_marshall/</a> / <a rel="license" href="http://creativecommons.org/licenses/by-nc-sa/2.0/">CC BY-NC-SA 2.0</a></div>
- <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/anniemole/85515856/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/anniemole/">http://www.flickr.com/photos/anniemole/</a> / <a rel="license" href="http://creativecommons.org/licenses/by/2.0/">CC BY 2.0</a></div>
- <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/anniemole/85515856/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/anniemole/">http://www.flickr.com/photos/anniemole/</a> / <a rel="license" href="http://creativecommons.org/licenses/by/2.0/">CC BY 2.0</a></div>
- http://www.engadget.com/2006/06/22/dude-your-dell-is-on-fire/
- http://en.community.dell.com/blogs/direct2dell/archive/2006/07/13/431.aspx
- <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/anniemole/85515856/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/anniemole/">http://www.flickr.com/photos/anniemole/</a> / <a rel="license" href="http://creativecommons.org/licenses/by/2.0/">CC BY 2.0</a></div>
- <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/anniemole/85515856/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/anniemole/">http://www.flickr.com/photos/anniemole/</a> / <a rel="license" href="http://creativecommons.org/licenses/by/2.0/">CC BY 2.0</a></div>
- <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/anniemole/85515856/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/anniemole/">http://www.flickr.com/photos/anniemole/</a> / <a rel="license" href="http://creativecommons.org/licenses/by/2.0/">CC BY 2.0</a></div>
- <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/pshab/498122926/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/pshab/">http://www.flickr.com/photos/pshab/</a> / <a rel="license" href="http://creativecommons.org/licenses/by-nc/2.0/">CC BY-NC 2.0</a></div>
- <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/pshab/498122926/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/pshab/">http://www.flickr.com/photos/pshab/</a> / <a rel="license" href="http://creativecommons.org/licenses/by-nc/2.0/">CC BY-NC 2.0</a></div>
- 2000% growth from June 2008 to June 2009
- Tweet: PostRetweet: Repeating another user’s post – giving them creditReply: A post directed at another userMention: A post that refers to another user@username: used either to reply or to mention#Hashtags: are nothing more than “tags” or “keywords” attached in the body of postsTwitterfeed: Twitter’s equivalent of the Facebook newsfeed – a listing of either your posts, or all the posts of your connections.
- 1382% growth
- 1382% growth
- 1382% growth
- 1382% growth
- * Between the two sites, Facebook dominates with an average of 80% of the group using Facebook exclusively. * 25-44 is the sweet spot for Linkedin with the site attracting more than 20% of both groups. These two age groups were also the most likely to be active on both Linkedin and Facebook, with around 12% of both groups showing overlap. * 1+1=900%: While the dramatic growth of the segment of users visiting both sites (as well as the growth in Linkedin exclusive visitors) is partially due to site growth, the 900% growth in the percentage of users visiting both sites seems to indicate that these sites are more complimentary than competitive. With online services like Twitter and Friendfeed continuing to blur the line between casual and business, the ability to use a single site as both a personal and professional networking tool becomes more realistic. But whether the &quot;Poke&quot; will ever make it into a sales strategy is still anyone's guess.Facebook vs. Linkedin - Network, Socialize, Be Professional? (25 June 2009) http://blog.compete.com/2008/07/22/facebook-vs-linkedin-traffic-demographics/ http://snipurl.com/kvp10
- <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/mic_n_2_sugars/564570276/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/mic_n_2_sugars/">http://www.flickr.com/photos/mic_n_2_sugars/</a> / <a rel="license" href="http://creativecommons.org/licenses/by-nc-nd/2.0/">CC BY-NC-ND 2.0</a></div>
- <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/gabbahey/269493000/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/gabbahey/">http://www.flickr.com/photos/gabbahey/</a> / <a rel="license" href="http://creativecommons.org/licenses/by-nc-sa/2.0/">CC BY-NC-SA 2.0</a></div>
- <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/ambrosiophotography/136198789/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/ambrosiophotography/">http://www.flickr.com/photos/ambrosiophotography/</a> / <a rel="license" href="http://creativecommons.org/licenses/by-nc-nd/2.0/">CC BY-NC-ND 2.0</a></div>
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- “By including mobile in the portfolio, it enables broader access and a wider appeal,” he said. “It’s the one device we all carry around in our pocket all the time, so the least we can do is let people enter the campaign with the device they have in their hand.”Mobile Marketer (Big Bake Article)
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- 204 last month; 168 the month before.