Hitch a Ride (in their pocket): Mobile Marketing

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Melissa Cheater

A brief look at a few corporate marketing efforts - who is getting it right, who is getting it wrong. Also, "how to" get your own branded blackberry application for $3, and an easy WordPress theme for mobile friendly websites, and photo contest tips & strategy.

Tecnologia Negócios

Mobile Marketing Hitch a Ride: Mobile Marketing Melissa Cheater melissacheater.com or @mmbc

@mmbc OR #pclo09 Twitter SMS: 21212 Me SMS: 5192804008

“ stationary media majority” 69% 31% “motivated by mobility” PEW Internet & American Life, April 09

eMarketer forecasts that mobile advertising will rise from $648 million in 2008 to $3.3 billion in 2013. eMarketer, April 2009

Better Phones Faster Networks Richer Content

InStyle ,[object Object]

here’s how

bblauncher.com $3

wordpress theme $0

everycup.ca

but what about …

5 more minutes ….

help them help you

Estimated 70 million online viewers

here’s how

[object Object],[object Object],[object Object]

Not a real contest! But please do tag #pclo09 on flickr and twitter remember Obama? here’s how

Mobile at events ,[object Object]

Handheld Hubs

take-home tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile Marketing Hitch a Ride: Mobile Marketing Melissa Cheater melissacheater.com or @mmbc

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Hitch a Ride (in their pocket): Mobile Marketing

1. Mobile Marketing Hitch a Ride: Mobile Marketing Melissa Cheater melissacheater.com or @mmbc

2. @mmbc OR #pclo09 Twitter SMS: 21212 Me SMS: 5192804008

3. “ stationary media majority” 69% 31% “motivated by mobility” PEW Internet & American Life, April 09

4. eMarketer forecasts that mobile advertising will rise from $648 million in 2008 to $3.3 billion in 2013. eMarketer, April 2009

5. Better Phones Faster Networks Richer Content

6.

7.

8. here’s how

9. bblauncher.com $3

10. wordpress theme $0

11. everycup.ca

12. but what about …

13. 5 more minutes ….

14. help them help you

15. Estimated 70 million online viewers

16.

17.

18.

19.

20.

21.

22.

23.

24.

25. here’s how

26.

27. Not a real contest! But please do tag #pclo09 on flickr and twitter remember Obama? here’s how

28.

29.

30.

31.

32.

33.

34. Handheld Hubs

35.

36. Mobile Marketing Hitch a Ride: Mobile Marketing Melissa Cheater melissacheater.com or @mmbc