2. –
–
–
–

13. Redemptions 1,000
Average ticket: $55
Average party size 2.4 based on survey data
Cost of entrée $15 one per person
Cost of app/dessert $5 "
Cost of drink $3 "
Avg Scoutmob ticket: $35
Percent discount 50%
Max discount $20 capped downside
Variable costs: $28
Cost of sales 50% food and bev costs (35% standard)
Scoutmob fee $4 per redemption
Gross profit $3,600
Total revenue $35,200
Cost of sales -$27,600
Scoutmob costs -$4,000
ROI 90%

14. Redemptions 1,000
Average ticket: $55
Average party size 2.4 based on survey data
Cost of entrée $15 one per person
Cost of app/dessert $5 "
Cost of drink $3 "
Avg Scoutmob ticket: $35
Percent discount 50%
Max discount $20 capped downside
Variable costs: $28
Cost of sales 50% food and bev costs (35% standard)
Scoutmob fee $4 per redemption
Gross profit $3,600
Total revenue $35,200
Cost of sales -$27,600
Scoutmob costs -$4,000
ROI 90%

15. –
–

16. 40%
Was this your first visit?
35% 33%
30% 28%
27%
25%
20%
15%
11%
10%
5%
0%
No, I was already a regular customer No, I was a customer but only Yes, but I had heard about merchant Yes, I learned about the merchant
infrequently previously through Scoutmob

17. 40%
55% new and 11% self-described regulars
35% 33%
30% 28%
27%
25%
20%
15%
11%
10%
5%
0%
No, I was already a regular customer No, I was a customer but only Yes, but I had heard about merchant Yes, I learned about the merchant
infrequently previously through Scoutmob

18. –
–
–
–

23. 
–
–
–
– 

25. 
–
–
–
–
–