Study on the behaviours and attitudes of pwfd with respect tourism, culture and transportation y Quebec

1. Study on the Behaviours
and Attitudes of People
With a Physical Disability
With Respect to Tourism,
Culture and Transportation
in Québec ⁄ ⁄ ⁄ 2011
HIGHLIGHTS
The data for this study was gathered in April 2011 among 730 respondents, under the direction
of Louis-Philippe Barbeau, Senior Advisor, Marketing Research, and in collaboration with SOM.

2. Kéroul wishes to thank
• for their financial support and expertise ⁄ ⁄ ⁄ The Office des personnes handicapées du Québec, the Ministère
du Tourisme, the Ministère des Transports, and the Ministère de la Culture, des Communications et de la Condition féminine;
• the participating associations ⁄ ⁄ ⁄ Namely, Moelle épinière et motricité Québec, the Confédération des organis-
mes de personnes handicapées du Québec, and the Regroupement des aveugles et amblyopes du Québec; along with
• the survey’s respondents ⁄ ⁄ ⁄
The report summary and the full report (French only) are available at www.keroul.qc.ca/fr/publications.
PEOPLE WITH A PHYSICAL DISABILITY – WHO ARE THEY?
Over 800,000 people in Québec in 2011 1
use a technical device or aid ⁄ ⁄ ⁄
Global . . . . . . . . . . . . . . . . . . . . . . . . . . 57%
65 years old and over . . . . . . . . . . . . . . 65%
Main disabilities ⁄ ⁄ ⁄
Mobility . . . . . . . . . . . . . . . . . . . . . . . 50.1%
Hearing . . . . . . . . . . . . . . . . . . . . . . . . 13.1%
Chronic fatigue . . . . . . . . . . . . . . . . . . 12.8%
Arthritis . . . . . . . . . . . . . . . . . . . . . . . 23.2%
Obesity . . . . . . . . . . . . . . . . . . . . . . . . 12.8%
Severe asthma . . . . . . . . . . . . . . . . . . 21.0%
Heart problems . . . . . . . . . . . . . . . . . . 14.1%
Age ⁄ ⁄ ⁄
n 15 to 34 . . . . . . . . . . . . . . . . . . . . . . . 9%
n 35 to 44 . . . . . . . . . . . . . . . . . . . . . . 10%
n 45 to 54 . . . . . . . . . . . . . . . . . . . . . . 16%
n 55 to 64 . . . . . . . . . . . . . . . . . . . . . . 20%
n 65 and over . . . . . . . . . . . . . . . . . . . 44%
800,000
Family income ⁄ ⁄ ⁄
n Under $20,000 . . . . . . . . . . . . . . . . . 24%
n $20,000 to $40,000 . . . . . . . . . . . . . 25%
n $40,000 to $60,000 . . . . . . . . . . . . . 17%
n Over $60,000 . . . . . . . . . . . . . . . . . . 11%
n Did not respond . . . . . . . . . . . . . . . . 23%
According to a projection based on foreseeable growth of 2% or more of the incidence of people aged 15+ with such disabilities. In 2006, the Participation
1
and Activity Limitation Survey (PALS) conducted by Statistics Canada identified 731,600 people in Québec, that is, 10.6% of people aged 15 and over.

3. BEHAVIOURS AND ATTITUDES WITH RESPECT TO CULTURE
Participation rates in specific local cultural activities in the past 12 months (at least once) ⁄ ⁄ ⁄
Movie theatres . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46%
Library . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39%
Historical site . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22%
Bookstore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43%
Show . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37%
Museum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21%
Celebration or festival . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42%
very satisfied Respondent with local cultural activities (criteria: very satisfied) ⁄ ⁄ ⁄
Physical accessibility of cultural sites visited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35%
Availability of information tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34%
Availability of staff to answer questions and attend to special needs . . . . . . . . . . . . . . . 41%
People with whom respondents participate in local cultural activities ⁄ ⁄ ⁄
As a family . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51%
Caregiver/attendant . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13%
Organized group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6%
Alone . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20%
Friend . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4%
Participation rates in cultural activities during their most recent trip ⁄ ⁄ ⁄
Historical site or heritage monument . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27.9%
Performance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15.1%
Celebration or festival . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19.5%
Art or fine crafts gallery . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13.5%
Museum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15.6%
BEHAVIOURS WITH RESPECT TO THE RESTAURANT INDUSTRY
Local restaurant patronage rates in the past 12 months ⁄ ⁄ ⁄
At least once . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 87%
6 times and over . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50%
Restaurant patronage rates during the most recent trip ⁄ ⁄ ⁄
Average . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82%
Destination of the most recent trip: Montréal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84.2%
Québec (Province) . . . . . . . . . . . . . . . . . . . . . . . . 76.0%
Outside Québec . . . . . . . . . . . . . . . . . . . . . . . . . . . 93.1%
ATTITUDES AND BEHAVIOURS WITH RESPECT TO PARATRANSIT
Awareness of services ⁄ ⁄ ⁄
Paratransit services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 86%
Paratransit personal aide pass . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21%
Intercity paratransit services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21%
Usage rates vary markedly according to local availability and individual eligibility.

4. BEHAVIOURS Adapted services ⁄ ⁄ ⁄
Overall, 40% of respondents indicated they
• Total spending ⁄ Respondents’ ove-
rall spending during their most recent
AND ATTITUDES had access to services adapted to their
situation during their trip. Travellers outside
trip/stay is estimated at $494 million.
Based on these data, 151,428 peo-
WITH RESPECT Québec were more likely to indicate they
had such access to adapted services (49%)
ple who took their most recent trip
outside Québec (that is, 35.2% of all
TO TOURISM than those who travelled in Québec (35%). travellers) spent $319 ­ illion, which is
m
64.5% of overall spending. Conversely,
Type of accommodation ⁄ ⁄ ⁄ 279,144 people who travelled in Québec
Travel ⁄ ⁄ ⁄ Overall, 46% of respondents (58% among (64.8%) spent $174.6 million, which
In the last 24 months, 430,572 peo- those aged 65 and over) stated that they is thus 35.2% of overall spending.
ple (59%) took at least one trip outside stayed with relatives or friends, whe-
their city or municipality for at least a reas 37% stayed in a hotel or motel. • Overall value added ⁄ The report of
one-night stay. On average, they took the Institut de la Statistique du Québec
5.7 such trips during the same period. Commercial accommodations ⁄ ⁄ ⁄ produced within the present man-
In response to questions specifically date describes the overall impacts of
Destinations ⁄ ⁄ ⁄ addressing people who stayed in commer- the $174.6 million in tourism spending
Québec was by far the most popular cial accommodations, 60% indicated that by travellers with a physical disability
destination in the most recent trip category these accommodations included equipment in Québec. The report establishes the
(65%). In the last 24 months, 83% travel- making the establishment accessible to overall value added to market prices
led in Québec, 29% in the United States, people with a physical disability. This per- (remaining in Québec) at $137.8 million.
26% in Ontario, 22% elsewhere in Canada, centage was 73% among wheelchair users.
13% in the Caribbean and 11% in Europe.
Prior information ⁄ ⁄ ⁄
Trip duration ⁄ ⁄ ⁄ A little over a quarter of respondents
The average length of stay in Québec was (27%) indicated they were aware, before
4 days. It was 11 days for trips outside their departure for the target destination,
Québec (for all respondents: 6.6. days), of existing services adapted to people
which is a longer stay when compared in their situation. This percentage rises
with data for the entire population. to 47% among wheelchair users and
varies little whether trips were taken in
Objectives of the trip ⁄ ⁄ ⁄ Q
­ uébec (25%) or outside Québec (30%).
The most frequent main objective (47%)
of the most recent trip was visiting Sources of prior information ⁄ ⁄ ⁄
relatives or friends. In all, 23% stated Word of mouth and advice from relatives
that they travelled to relax or have fun, or friends were most often mentioned
8% to discover a new region and 6% to as sources of information among people
attend cultural activities or events. who travelled in Québec during their most
recent trip (38% vs. 27% among travellers
With whom? ⁄ ⁄ ⁄ outside Québec). Travel agencies were
The majority (64%) travelled with their most often consulted by the latter (35%).
spouses and/or families, 19% tra-
velled alone and 12% with friends, Economic component ⁄ ⁄ ⁄
colleagues or organized groups.
• Average spending per person ⁄ Overall,
Means of transportation ⁄ ⁄ ⁄ respondents spent an average of $1,146
The automobile was the most used means on themselves or on people who accom-
of transportation for trips. 31% drove their panied them during their most recent
cars and 39% travelled as passengers. trip. Since this type of reported spending
The second most common means of focused on 2.0 people, average spending
transportation was the airplane (14%). per person can be estimated at $573.
Tel. : 514 252-3104
Fax : 514 254-0766
4545, Pierre-De Coubertin Ave., P.O. Box 1000, Stn M
Montréal (Québec) H1V 3R2
infos@keroul.qc.ca www.keroul.qc.ca
www.keroul.qc.ca • 514 252-3104