2. I am
designing a poster and CD cover for new upcoming artist
called The Unknown also known as ?, I have been asked
to design a poster that could be advertised in store to represent the
CD so that it could be pre-ordered before it comes out and also
design a cover that could be suitable for grime music and will link
with the artists name. My concepts are Boom Box, Graffiti Walls, Urban
Area, Chains and also British products. I have chosen to use these
concepts to see and explore which of these concepts would suit my
Grime theme, so I have explored all these concepts and came to
conclusion that the two concepts I am carrying on with are Urban
Area and Graffiti Walls, I have chosen to continue with these two
concepts because I think they are most suitable out of all 5 concepts
I have analysed so therefore I am going to continue with them
throughout my project. The four artists/ graphics designers that I am
looking for inspiration are Roberto Blake, Nick Purser, Tess Hulme and
Rowan Pervis, also I am looking at three typography designers which
are Craig Ward, Jason Howard and Stefano Buffoni , I chose to look at
these typography artist because they could inspire me when it comes
to designing a typography based work for my cover and poster.
Design
Proposal
" Dear Designer
I am writing to ask you to design a CD
cover my new upcoming grime album. I
want you to design me a unique design
of the cover so that it stands out but
also links with the grime scene theme but
also I want you to design me a poster
so that it could be promoted and sold
in music stores and not just online and
on iTunes as most of the existing grime
albums but also I want you to design me
these posters with dates of the release of
the album so that the audience could
pre-order the CD and therefore increase
the sales of my albums also, I would
like to you promote me under my artist
name which is " The Unknown".
Thank You, Yours sincerely
Mamkeli Matomela "
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Roberto Blake
Roberto is a professional graphic
designer, he uses mixed media in some
of his deigns but the ones I have looked
at are light painting like designs where he
uses an object which is usually person
then does like light effects surrounding
them which makes his work really
interesting and professional and that's
the reason why I have investigated his
work also because I tried to do some
of my work based on his light painting
designs.
Tess Hulme
Tess is a freelance graphic designer who is
inspired to create his work to give out point
to people and make them smile. Tess uses
mix media in his some of his work he creates
work, the work I have looked was pretty much
photography mixed with typography which
made it look really simple but really effective
at the same time because each piece had
different photograph and different font to it
with different slogan so that they linked with
the picture and the mise en scene in the
picture so that is the reason why I have looked
at his work and done some is work as my
development work.
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3. Rowan is a freelance graphic designer,
Rowan works with a wide range of visual
styles and processes ranging from film
photography to collage and handproduced techniques. Rowan often
experiments with combining several of
these elements together to try and create
something new and unique each time but
also he is very interested in the crossover
between hand-made and digital design.
The pieces I have been looking at were MTV
posters which really inspired me to try to do
something similar to his work because of
the way his work looked with different colour
filters layering over the original image which
was black and white and overall it looked
really interesting with the MTV logo in the
middle of the picture so I have tried to
develop similar piece of work to him.
Nick Purser
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Nick is a freelance graphic designer
who has passion for doodling, painting
and drawing. Nick has worked for music
record company called Good looking
Records as their in-house designer and
illustrator who was designing album
covers for the artists who were signed
under the record company, his works
really interesting because he uses plain
primary pictures but also does hand
edits and work with illustrator which
makes the covers look really simple
and effective and that's the reason why
I have researched Nick because his
work could aspire me as he designed
loads of album cover which is what my
task is to do.
Concepts
Rowan Pervis
1
I have chosen urban area as one of my
concepts because, I might use urban area
as one of the backgrounds for my poster
and CD cover because urban area links
with the grime music theme and rap theme
because it looks rough and ghetto style
so it would be useful for me to this as a
background for the poster and CD cover.
2
3
I have chosen graffiti walls as one
of my concepts because, I might
use graffiti walls as one of the
backgrounds for my poster and CD
cover because graffiti walls link with
the grime music theme so it would be
useful for me to have graffiti wall in
the background of my poster and CD
cover.
I have chosen British as one of
my concepts because Grime is
an English music and it began in
England and probably is only known
in England too, so having a British
theme as background on one of
my posters could be really suitable
because it would like with Grime
since its English.
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4. Artist Work
6
Development
Development
After looking at all of the artist influence, I started the
development of my imagery and I started off with Rowan
Pervis , his work looks appealing and also looks like it links in
with the music scene so therefore I have tried to develop
something that looks similar to his work, to develop it I have
used the rectangle tool to create loads rectangles and
then I have filled them with different colours, afterwards I
have used layers when I created each rectangle so that
I could get them to overlap and get different outcomes
after I have merged them together and as for the last
thing I have used hue/saturation pallet to change colour
of each of the rectangles but also used it after I have
merged all the rectangles together so that the overlapping
rectangles will have different overlapped colour which
would give it the Rowan Pervis look I wanted to achieve.
Overall I have used different sets of colours until I got set
of colours that look like they match and go together but,
I was hoping for better outcome of this development, if I
have used different type of picture or different shapes of
the colour blocks maybe I would get a better outcome
than I did.
Artist Work
After Rowan I have done Roberto Blake
development page, I have tried to develop
a similar image to what Roberto's piece looks
like because I really like the lightning design
he has done so to do that I have used
pen tool to go around the object and then
I have copied it, then I have used brush to
give it the light trace effect by using pen tool
to some whirls and then using brush strokes
on it to give it that light effect I was after and
as the last step I have repeated it both of the
steps to have more than one lighting whirl
around the artist , overall my development
looks a bit plane compared to his but if I
practise I think I could develop even better
piece of work by getting some more angles
and different poses of the person.
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5. Artist Work
8
Development
Development
For the next development page I have done Tess
Hulme based development page, I have tried to do
exact copy of his work so that it looks like it has been
developed by Tess because I think that Tess poster
looks really interesting thanks to its colour use but
also because of the imagery in the background so
therefore it looks really appealing and professional. I
have used Text tool to add text to the image also to
change the style of the font I was using and after that
I have used layer tool so that I could layer down the
text and head image together, At last I have used a
smudge tool so that I could smudge the text and make
it look like Tess work. Over all I am really impressed by
the outcome of this development because I really like it
and it kind of looks like it has been developed by Tess.
Final Piece - Album Cover
Artist Work
I have been inspired by 'The Game' album cover
which really appealing to me but also linked with
the rap music so I decided to do some similar
looking album cover. To start of with I have drawn
background picture with the artist and then scanned
it in into photoshop , after wards I have applied cut
out effect so that it looks rough but yet still interesting,
afterwards I have downloaded few brushes for
Photoshop to apply the blobs of paint and also the
cartoon looking arrows, after I have applied them
I have added the title which I have developed in
Illustrator and then I have just added few finishing
touches to so that it looks more like CD cover rather
than some rough piece of work and then just added
the name of the album which was Bars overlapping
the bars on the picture. Overall I am really pleased
with the outcome of this development because I
really think it links in with the music scene.
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6. Artist Work
0
1
Development
Development
To developed this image I have used Photoshop, I
found inspiration for this image on the internet, I found it
by looking for professional looking typography tutorials
and then I have found website with the typography I
liked, I have used tutorial that on the website to develop
this image, I have used multiple techniques like; fill tool,
text tool, magic wand tool and transform tool. After
developing the image I have tried different colour to
see which colour combination looks the best and then
I have came to conclusion that it was turquoise with
pink which made the image look really interesting so I
have chose that as my main development from this
experiment.
In this step I have added the
album cover into the poster so
that it is advertising the CD as
well and then I have changed
colour of the logos and
added few more so that the
poster looks more legit and
therefore looks professional.
In this final step I have made
the album cover a little big
bigger so that it is more visible
to the audience and then I
have added little hand that is
pointing at the CD cover so that
it attracts audience attention
and then I have added a little
bit of annotation that describes
who is the album by and who
is the featuring artist on the CD
and lastly the day when it is
released.
Final Piece
This is my final piece for my UNIT
3, I have chosen this because
it links in with the grime music
scene because it looks urban
but also because I like the pix
alated look about it and then the
title gives it the street look about it
so it kind of looks futuristic joined
with urban scene so therefore
I find it interesting and have
chosen it as my final piece.
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8. Over all, In this whole Unit the artist that has inspired me
most through out this project was Rowan Pervis and
music artist called 'The Game' with his album called
'Jesus Piece'. These two artist inspired me because
Rowan's work looked more futuristic which links in with
todays society and youth and 'The Game's album
cover inspired me to design album cover that looks
a bit futuristic yet it still has the rough/street look about
it so that it links in with the grime theme, but also it has
inspired me when I have designed my final Poster
because I have used 'rough' looking title for it so it looks
urban and poster is based on Rowan's work which looks
more futurist but also could signify download which is in
fashion now a days since young population does not
buy actual albums but downloads them of the iTunes
and other type of online music shops.
Summary
Experiments
Webliography
www.google.com
www.bing.com
www.dafont.com
www.wikipedia.co.uk
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