CAREERS IN MARKETING For High School Students
•Transferir como PPT, PDF•
14 gostaram•6,389 visualizações
A 45 minute presentation on marketing careers for a high school career day.
![CAREERS IN MARKETING ,[object Object]](https://image.slidesharecdn.com/marketingcareerday-110315104154-phpapp02/85/Marketing-career-day-1-320.jpg)
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Semelhante a CAREERS IN MARKETING For High School Students
Semelhante a CAREERS IN MARKETING For High School Students (20)
Último
Último (20)
CAREERS IN MARKETING For High School Students
- 2. My Job is to get you to buy stuff
- 3. AGENDA 101
- 4. MARKETING 101 A company makes stuff that you buy
- 5. IN THAT COMPANY ARE THREE DEPARTMENTS Engineering Operations Marketing Design Organize Create Make Build Assemble Price Position Sell
- 6. THE MARKETING DEPARTMENT WORKS WITH OTHER COMPANIES Marketing Department
- 8. WHAT MARKETERS ACTUALLY DO?
- 9. As a Marketer you should be prepared to evolve
- 10. from MASS targeting In the old days, marketing had to focus on everyone with a single message
- 11. In just a Few Mediums that interrupt
- 12. to individual relationships
- 13. With 1000’s of tools that engage
- 16. Tracking, Analyzing and Fine-Tuning
- 17. WE ALL SEE ABOUT 500 – 1500 MARKETING MESSAGES EVERY DAY
- 18. Where We don’t Expect Them
- 19. Where we Chat
- 21. Ads that make us laugh
- 22. Product Placement in our TV Shows
- 26. MOST SUBJECTS CAN BE TURNED INTO A MARKETING CAREER
- 27. SUMMER JOBS AND INTERNSHIPS HELP Waitress Tour Guide Bike Mechanic Ticket Sales Factory Worker Event Planner
- 28. One Last Word About your Foreign Language Classes.. It’s a Global Marketplace Where language Skills can Come in Handy
- 29. Chevrolet Nova in Spanish = “ no-va“ It Won’t Go
- 30. Schwepps Tonic Water in Italian = Water from the Toilet
- 31. Slogan translated into Spanish = "It won't leak in your pocket and embarrass you.” "It won't leak in your pocket and make you pregnant" Translated to
- 32. Pepsi Slogan in Chinese= Come alive with the Pepsi Generation Pepsi brings your ancestors back from the dead Translated to
- 34. QUESTIONS??
Notas do Editor
- Go over each While these are the basics, practically everything has changed in the years since I graduated from college.
- Although I’ve always been in marketing, I’ve had to learn dozens of new technologies, new skills
- How you gonna clean up this mess? Electrolux in America American companies aren't the only ones that have fumbled their ad campaigns on foreign soil. Sometimes the embarrassment is imported to our very own shores. Case in point: Electrolux, the Scandinavian electronics company. Electrolux can make one heck of a refrigerator (Frigidare) and if you need a vacuum cleaner that'll suck the chrome off a trailer hitch, they're your guys. But the company ran into a little trouble trying to persuade the American consumer of that in the early 1970s. When the company took its catchy rhyming phrase “nothing sucks like an Electrolux” and brought it to America from English-speaking markets overseas, they failed to take into consideration the fact that “sucks” had become a derogatory word in the States. The serious language barrier persuaded the firm to turn to a U.S.-based PR firm for future ad campaigns.