Negative Comments. LIKELY 100Loss of Control Over the Message. LIKELY 80Neglect. LIKELY 50Misunderstanding the Culture of the blogosphere. LIKELY 35Unprepared or Loose-Cannon Employees. POSSIBLE 15Fueling a Firememe of Criticism. POSSIBLE 15Legal Liabilities. UNLIKELY 2Losing the Farm. UNLIKELY 2Negative Impact on Stock Price. UNLIKELY 1 Tort Lawsuits. UNLIKELY 1
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21 Such Ideagoras Exist Today
“P&G figures that for every top-notch scientist inside its labs, there’s another 200 outside who are just as good. That’s a total of 1.8 million people whose talents it could potentially tap into”. One of the means to accomplish this is making use of Innocentive, an ideamarketplace that connects the knowledge of over 120.000 scientists to companies in need of innovation.