This document provides three ways to reignite social media engagement: 1. Boost engaging posts about topics your community finds interesting by testing different targeting and content. Video generates more shares so create short, clear videos answering questions or showing behind-the-scenes content. 2. Community connection through user-generated content showing authentic experiences and a social community, which sees higher engagement. Work with micro-influencers in your niche who can help manage messaging. 3. Stagnating social media is often boring, outdated, repetitive and lacking reach. Implementing the strategies of boosting engaging posts, using video, and fostering community connections through UGC and micro-influencers can help address these issues and reinvigorate