Short description: Terry Kawaja's Display Advertising LUMAScape is famous - but not searchable. DOWNLOAD this presentation if you want to be able to CTRL+F for a specific company. Enriched with the Improve Digital Display Ecosystem Map Longer description: Terry Kawaja's LUMAScape for the Display advertising market is legendary in the industry. However it has the problem of not being searchable - when you hear of an obscure company, you need to strain your eyes, searching for the needle in a haystack of company logos. In this presentation, I have written all company names out so that they can be found via CTRL+F. You'll need to download it. As a bonus, I combined it with the Improve Digital Display Advertising Eco-System map to give it a more European perspective, adding two further categories that the Kawaja slide doesn't have: Sales Houses and Non-Agency Trading Desks. Feedback is welcome! Michal

3. Both maps
Combined

4. Infectious Media
Non-Agency Trading Desks Efficient Frontier M-IQ
Sales Houses (Vermarkter)
BannerConnect TomorrowFocus AG Lagardere
YD Legolas MediaScience Think Digital Antevenio
RevenueCloud Think Digital 24 7 Real Media
Mexad Medici Interactive Media (Deutsche HoryzonMedia
LowCost Media Adverline Axel Springer
Global Digital Markets Adlantic Telekom Group) IndoorMedia
Adsimilis GJ Media Sales (Gruner & Jahr)
MediaMind Xa.net Telefonica Box
Sociomantic United Internet Media
Exchangelab Avent Media Ad2One Fox Networks
Bluemango Eyeconomy
Matiro Sitescout SanomaMedia WebAds
Crumbtag Burst Media
CMVocento Advert Stream Media
D4mat
WWWebFinancialGroup Ligatus
Yahoo AdTegrity
MediaMath Microsoft Media Network
Smartclip
Brand.net
Invite Media Doubleclick AdExchange Google (AdSense)
Simply
Quarter Media (Holtzbrinck) BurstMedia
Omnicom Group RightMedia Aol AdvertStream Adyard CPX Interactive Facebook
Accuen Turn Valueclick AdDynamo JuiceAdv Casale Media
Sharethis
Dataxu AdECN Tribalfusion
5:1
Matomy
Adnetwork.net
HiMedia AdDynamics
Traffic Marketplace
OpenX 24 7 real media Meta Network
Unanimis
Webgains SolveMedia Clearspring
X+1 Dmg
Adjug
Untertone Etarget Digitize Ebuzzing Aim4Media Tynt
WPP Xaxis Efficient Frontier Jemm
Adpepper
Kintris Media
Shark
Marimedia WebTraffic
OpenInventory
Crimtan
AdTiger Gigya
Triggit adBrite Next Premium HarrenMedia
Plista
Ybrant Digital Lifestreet Media IndoorMedia
Xa.net Adap.tv Click District
Justclick
Tremor Media
Creafi
TLV Media Kitara Media
BrandEurope
Zanox
Lidango
Adsmarket
OneScreen
Appnexus
Publicis Vivaki Thetradedesk BlinkDR
ASP
AdSpot Media
Vitrado.de
Httpool
webperformance
Ads Marketplace
Adbuyer.com Opera
Brandscreen Mobclix SAY: Tremor Video
Microsoft Advertising SundaySky
Appnexus Tidal tv Flite BBE
IPG Cadreon HiMedia Brightcove Brightroll JamboMedia Admeld
Orange Ad Market Oggifinogi Adconion Jun Pubmatic
Havas adnetik Pulsepoint Scanscout Ooyala Rubicon
Appnexus AdTube
Accordant YuMe Revinet
Aegis AdCloud
media Improve Digital
AdScale Sportgenic JumpStart
Admeta
Gorilla Nation
MDC Partners Varick Media AIN Vertical Network Adify
Intergi
Akqa Travel Ad Network Longboard Media
Technorati
Lbi IDG Tech Network Glam
Rosetta Yieldex Metamarkets
HH Bluekai Pulse 360 Fat Tail Outbrain
Almondnet Adsummos Pearset (peerset)
Epsilon Teracent AdReady Exelate Lijit
MarketShare BuySight Legolas Media 6 Degrees Contexweb Resonate Networks
Icrossing Tumri Certona Demde Xtend Shorttail
AK Tagman Acerno 33across Specificmedia
Innovation interactive Dapper Richrelevance Brilig Lucidmedia Dailyme
Aperture Convertro Adatus Svnetwork Radiumone
Merkle Adroit Adisn Krux Digital Rocketfuel YieldBuild
Cognitive Match Datvantage Graph Lotame
Camelot Struq Quantcast Interclick Yieldbot
C3 Metrics ClearSaleing Eyeota Audiencescience collective
Dentsu Mixpo Bizo Owner IQ Scoutanalytics
Mediasmith PaperG M Factor JovianData Weborama Mochila
At&t interactive Choice Stream Encore Red Aril Turn Daylife
Reachlocal Snapads Ensighten RapLeaf Lotame Epic Hydra Marchex PerfectMarket
Yodle Ipromote Covario Proximic Nugg.ad Adknowledge Mediatrust Neverblue
Webvisible spongecell Adchemy Peer 39 Audiencescience MoxyMedia TradeDoubler Datran Media
Tealium Adteractive Affilinet TheUseful Doubleclick
BrightTag
Visual IQ Tatto Media Netaffiliation Vibrant APT
IgnitionOne Simpli.fi
Nextperformance
Interclick Vantage Media Kontera 24 7 Real Media
Dotomi Struq Criteo Tellapart
Magnetic AudienceScience Fetchback Audience 2 Media adrollo Commission Junction Linkshare Adtech
Mythings AdGenie Crosspixelmedia AdGenie Chango Zedo
Avazu Weborama Phorm Forward Symphony IRI Group
Xplosion Interactive
Retarget Media Grapeshot Omniture Transpera OpenX
Infectious Media Aprimo Nielsen
Unica
Coremetrics
Adlogix Visible Measures Admob Quattro Wireless Adjuggler
Comscore TubeMogul Experian Infogroup Goldspot Media Greystripe Freewheel
Tracksimple
Maxifier Vizu
Acxiom InMobi
Flurry Vi2 Millenialmedia
Doubleclick Webtrends
Atlas Comscore Phluant Mobile Amobee LiveRail
MediaMind Datalogix Ixi
Atlas Doubleverify Adspirit Nielsen
Mojiva Celtra Auditude
Weborama
IgnitionOne Zedo
Guova Caci Crisp
Mediaplex Adsafe The Media Trust Adtech
MediaPlex 24 7 Real Media
JumpTap Rhythm aiMatch
Smar+
Facilitate Digital Ai Match Targusinfo Schober Sprout
Mediamind Adxpose Truste Adhese Cognitive Match
eBureau Bisnode
OpenX
Pictela Anchor intelligence Evidon Crystal Semantics
Switch Improve Digital Netezza Visual DNA
Rocketfuel
DG Adjuster Privacychoice Appnexus
Adform
EyeWonder
Emediate
Where Comscore DDS Telmar Centro Operative
Adition
Adometry Admeta Ad Dynamics Bluecava Equifax Adpro Theorem
Pointroll Alenty Adtelligence
Adnologies.com
Almond.net MediaX Facilitate Digital
ClickForensics HotTraffic TagMan Dunnhumby Solbright
eyewonder Shomei Peer 39
Mediabank TraffIQ