A marketing mind-shift for entrepreneurs, coaches, change-agents and solopreneurs who believe they ‘suck at marketing' Similar Live Events: http://bit.ly/unsuck What Others Have Said: “Wow, I was hugely impressed with the webinar last night. I must say I have never thought marketing could be that simple!” – Hannalee, Wedding Photographer “I would like to thank you for an excellent and informative webinar last night. It was packed with tons of value and I have certainly gained a LOT by attending. You assured me in your LinkedIn invitation that I would benefit by attending and I have to give it to you Mike; I did and again thanks a mil to you.” – Ruan, Online Entrepreneur “I need to really thank you from the bottom of my heart for this webinar. I’m in tears……….. because for once it feels like I received an answer after a very uncertain time in my business.” – Charlene, Maternity and Baby Photographer “Shew, what a webinar! I don’t really know what to say except for the fact that I have some homework to do! Lots and lots of homework to do! I don’t think you realise how much your help and advice means to me and that makes up for hearing the positive criticism – In the end it us going to help me tons!” - Juanette, Wedding and Lifestyle Photographer

1. a marketing mind-shift for
entrepreneurs, coaches,
change-agents and
solopreneurs who believe
they ‘suck at marketing’
With Andi Brand & Michael Haupt
www.AndiBrand.com www.MichaelHaupt.com
For a live version with sound, go to http://bit.ly/unsuck

2. Andi’s Marketing
Story
Three Questions to Ask:
1. Why do you do what you
do?
2. How can you help the
greatest number of
people in the most
effective way?
3. Who is my exact target
audience?

3. Quick Marketing Poll
 How many
marketing books
have you read in
the past 2 years?
The best way to learn marketing is
to read as widely as possible.
For a huge collection of highly
recommended marketing mentors
and their material, go to:
http://michaelhaupt.com/marketing-legends-hall-of-fame/
or Google: marketing legends

4. Mike’s Marketing
Story
 Wasn’t born a marketer
 Background in
technology – ran large
implementation projects
 Learnt to sell
professional services
 Learnt online marketing
in 2006
 Very widely read (over
200 marketing classics)

5. Common Marketing Myths
1. Doing any marketing at all, is better than doing
nothing.
2. The best marketing presents a company and/or its
products as beautiful, creative or sexy.
3. For marketing to be effective, you have to use and
have a deep knowledge of the latest tools.
4. Everybody needs my product/service.
5. People always buy where they get the cheapest price.
6. We’re in a recession, so business is bad for everyone.

6. Common Marketing Myth: 1
Doing any
marketing
at all, is
better than
doing
nothing.

7. Common Marketing Myth: 2
The best
marketing
presents a
company and/or
its products as
beautiful,
creative or sexy.

8. Common Marketing Myth: 3
For
marketing to
be effective,
you have to
use the latest
high tech,
complicated
tools and
platforms.

9. Common Marketing Myth: 4
Everybody needs my
product or service.

10. Common Marketing Myth: 5
People
always buy
where they
get the
cheapest
price.

11. Common Marketing Myth: 6
We’re in a
recession,
so business
is bad for
everyone.

12. Myth-Busting Tips
1. Become a marketing spendthrift
2. Focus on helping people
3. Have a story to tell
4. Define your customer as narrowly as
possible
5. Add value, don’t reduce price
6. Have a mindset of abundance

13. Myth-Busting Tip: 1
Become a
marketing
spendthrift
Website
LinkedIn
Targeted
messages via
LinkedIn

14. Myth-Busting Tip: 2
Focus on
helping
Derek Sivers:
people Don’t pursue
business for
your own gain –
only answer the
calls for help.

15. Myth-Busting Tip: 3
Have a story to tell
All Marketers
are Liars
Seth Godin

16. Myth-Busting Tip: 4
Define your
customer as
narrowly as possible
Demographics
Largest worry, fear,
problem, desire
What secrets do
they have?

17. Myth-Busting Tip: 5
Add value,
don’t
reduce
price
Bonuses
How to
Guide
Upsells

18. Myth-Busting Tip: 6
Have a
mindset of
abundance

19. Case Study: DeAnna Photography

20.  Above-the-Fold is valuable real estate – poorly used
 First impressions: 3 seconds to grab attention & engage
 Misperception that prospects choose photographers based
on portfolio (skills). Rather differentiate & add value.

21.  After the scroll
 No compelling CTA
 No differentiating proposition

22.  Tell an engaging story – find your WHY
 “Why DeAnna?” not:
 Missing a picture where it’s most needed!

23.  Tell the prospect WHY they should contact you
 Ask questions
 Offer something of value in exchange for email address

24. Diving
Deeper
 Need more
detailed advice?
 Need more
specifics for your
business?
 Need your
unique
challenges
addressed?

25. Live Upcoming Events
We run regular free online events for
entrepreneurs, coaches and
solopreneurs who believe they ‘suck
at marketing.’
To register for the next event, visit:
http://bit.ly/unsuck

26. andi@andibrand.com
mbh@michaelhaupt.com