1. Strengthening
SME
compe00ve
advantage
through
RFID
implementa0on

2. RFID
from
Farm
to
Fork
-­‐
Facts
 Dura%on:
May
2010
to
April
2012
 Funding:
EU
(FP7)
as
part
of
the
Compe00veness
and
Innova0on
Framework
Programme
(CIP)
 Informa0on
Communica0on
Technologies
Policy
Support
Programme
(ICT-­‐PSP)
 Purpose:
prac0cally
demonstrate
Automa%c
Iden%fica%on
and
Data
Capture
and
how
sensor
technologies
can
provide
a
Return
of
Investment
to
Small
and
Medium
Enterprises
 12
pilots
demonstra0ng
full
food
traceability
from
the
producer
to
the
end-­‐consumer

3. Pilots
 Iden0fy
steps
in
the
supply
chain,
from
the
“farm”
(origin)
to
the
“fork”
(end-­‐consumer)
 Iden0fy
the
processes
in
each
step
 Determine
the
informa%on
flow
 Iden0fy
the
gaps
and
inefficiencies
 Suggest
correc%ve
ac%ons
where
beneficial
 Main
advantages:
 High
level
of
documenta%on
 Accomplishment
with
quality
and
hygiene
standards
 Availability
of
transparent
informa%on
for
end-­‐consumers

4. From
the
sea
to
a
end-­‐consumer
in
one
day
On
the
plate
ready
to
eat

5. Fish
pilot
at
Fonda.Si,
Slovenia
 Traceability
(Fish
farm
–
Logis0c
–
Fish
market)
 Automated
business
process
-­‐
RFID
system
 Informa%on
available
to
customers
 Fonda
fish
pilot
(website)
RFID label
RFID tag

6. Fish-­‐pilot:
RFID
system
implementa%on
F F
A O
R R
M K
Customer/end-­‐consumer

7. Advantages
for
the
end-­‐consumer
I
know...
 Where
fish
comes
from
(fish
farm)
 Country
of
origin
(Piran
bay,
Slovenia)
 The
age
of
the
fish
(4
years)
 It
is
fresh
–
catch
day
is
available
 What
is
the
compositon

...

8. Fish
pilot
–
Temperatures
Uncleaned
Filleted
Stored
&
transported
Packing
Prepara0on
Transport
16
Temperature
( (°C)
14
12
Temperature°C)
10
8
6
4
2
0
Time
Time

9. Traceability
data

10. Food
composi%on
data
provided
by
EuroFIR
Energy

11. Outlook
 Sustainability
plans
 System
availability
for
Small
and
Medium
enterprises
 Demonstrate
and
calculate
added-­‐value
based
on
the
pilots
 Making
benefits
tangible
to
new
costumer
groups
 Engage
with
stakeholders
and
learn
their
wants
and
needs
 Increase
and
promote
link
to
food
composi%on
data
as
addi0onal
value
to
the
F2F
traceability
system

12. Acknowledgements
 RFID-­‐F2F
project
and
partners
 Prof
Mira
Trebar,
University
of
Ljubljana,
Slovenia
 Piero
Fillipin,
Innova0on
Centre,
University
of
Wolwerhampton,
UK
 Marco
BaUstella,
Treviso
Tecnologia,
Italy
 Ins0tute
of
Food
Research,
UK
 TTZ
Bremerhaven,
Germany
 FoodCon,
Belgium