Become a partner of a kickoff party and media launch for Hillsides Foster Soles, an online auction of celebrity autographed events that benefit foster care kids. More than 500,000 kids are in foster care nationwide, and 34,000 children receive child welfare services in Los Angeles. This event garners much media attention, broadcast, print and digital alike. Find out how your company can become part of this worthwhile event! 323-254-2274 ext. 274

1. Celebrity Auction and
Kickoff Party
Hosted by
Dr. Drew Pinsky
“Celebrity Rehab with Dr. Drew,” HLN and
“Lifechangers”
Presentation for consideration of
Presenting Sponsor

2. What is Foster Soles?
Elton John, Sugar Ray Leonard and Janet Jackson are among
more than 200 celebrities
What is Foster Soles? Foster Soles
that Support Hillsides
Celebrities Step Up & Donate Autographed Items
for Foster Care Children
• Online auction of celebrity autographed shoes, clothes, jerseys, handbags and other
accessories
• Held during Foster Care Awareness Month in May, the online auction raises money for
foster care kids who need us
(More than 500,000 children are in foster care nationwide)
• The Celebrity and Foster Soles Kickoff Party to launch the auction will be held at
Bar Celona in Pasadena on April 25, 2012.
• Online auction will run through mid-May.

3. Media Support
Hillsides, a Los Angeles foster care children’s charity with 99
years of creating safe places, has garnered exceptional support
from media.
Extra, ABC’s On the Red Carpet, new stations KCBS, KCAL, KTLA, KABC,
FOX, My13, TMZ.com, CocoPerez.com, IMBD.com, TV.com, to name a few

4. Online Coverage
Hillsides has garnered exceptional online support.
• Featured on Radaronline.com
(2,042,970)
Thousands of online outlets, • Featured on TMZ.com (245,749)
generating more than • Featured on IMDB-Internet Movie
Database (710,951)
300,000 hits to • Featured on Coco Perez Blog (Perez
Hilton’s new fashion blog; named #1
web celebrity for 2007 by Forbes
auction site and
millions Magazine)
of impressions • Featured on TV.com (3,496,520)
• Featured on The Miami Herald
(162,260)
• Featured on MSN Entertainment
(68,053)
(Partial list)

5. Online Coverage

6. Awards
Hillsides has garnered event awards
Hillsides Foster Soles 2009 was awarded
national winner of the PR News Non-
Profit PR Awards in “Event PR,” a finalist
in “PR on a Shoestring.”
Awarded in Best of Pasadena, from
Pasadena Magazine.

7. Benefits for Presenting Sponsor
• Logo on step and repeat
• Logo on Hillsides Foster Soles website
• Logo on Foster Soles auction pages (last year we had a total of 120
pages)
$10,000
• Logo on event invitation and save the date postcard Limited to 1
• Logo on on-site event signage that includes wall posters, welcome sign,
VIP room, and auction displays (more than 100)
• Logo on event keepsake
• Logo on Facebook Event Page
• Name inclusion on spoken program at event Presenting sponsor will
• Name inclusion in marketing materials
• Name inclusion in press releases share messaging
• Name inclusion on tweets (60)
• Name inclusion on MySpace (60) space in VIP
• Name inclusion on LinkedIn (60)
• Name inclusion on blog: www.hillsideschildren.blogspot.com
• Celebrity/VIP goodie bag inclusion opportunity
Room and on
• 8 tickets to Foster Soles event
• Entrance to VIP Room with complimentary signature cocktail and hors
media backdrop
d’oeuvres with Hillsides and Bar
• Opportunity to mingle with celebrities in the VIP room
• Acknowledgment of your contribution mentioned in Hillsides’ email Celona.
newsletter, Outreach newsletter and Annual Report

8. Benefits for Presenting Sponsor
$10,000
Limited to 1
Visual examples of logo
placement for
messaging space on
welcome sign,
interview backdrop,
invitation with Hillsides
and Bar Celona.
Additional signage
included. (see benefits on
previous page)

9. Benefits for Kickoff/Auction Sponsor
•Logo on auction displays
•Logo on Foster Soles auction pages
•Logo on auction displays (more than 100) at
$5,000
on-site event Limited to 3
•Name inclusion on press releases
•Name inclusion on marketing materials
•Celebrity/VIP goodie bag inclusion Auction sponsor
opportunity
•4 tickets to Foster Soles event logo will be prominently
•Entrance to VIP Room with complimentary featured on each
signature cocktail and hors d’oeuvres
•Opportunity to mingle with celebrities in auction display at
the VIP room kickoff party and
•Acknowledgment of your contribution
mentioned in Hillsides’ email newsletter, webpage
Outreach newsletter and Annual Report

10. Benefits for Auction Sponsor
•Logo on Foster Soles online auction pages
•Featured prominently on Hillsides Foster
Soles web page $2,500
•Name inclusion on press releases Limited to 2
•Name inclusion on marketing materials
•Celebrity/VIP goodie bag inclusion
opportunity Online sponsor logo
•2 tickets to Foster Soles event
will be prominently
•Entrance to VIP Room with complimentary
signature cocktail and hors d’oeuvres featured on each
•Opportunity to mingle with celebrities in
the VIP room auction webpage
•Acknowledgment of your contribution
mentioned in Hillsides’ email newsletter,
Outreach newsletter and Annual Report

11. $5,00
Be a part of Hillsides Foster
Soles and the Kickoff Party
Hosted by
Dr. Drew Pinsky
“Celebrity Rehab with Dr. Drew,” HLN and
“Lifechangers”
Contact: Marisol Barrios at 323-254-2274 ext. 274 or
310-713-8567 or email: mbarrios@hillsides.org
To learn more: www.Hillsides.org