National Environmental Education Foundation (NEEF) presented this overview of their organization and data challenge at #dcdatadive. Collaboration between #ISNGEN fellows and #DatanoBorders

1. National Environmental Education Foundation
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2. Statement of Purpose
We provide knowledge to trusted professionals
who, with their credibility, amplify messages to
national audiences to solve everyday
environmental problems. Together, we generate
lasting positive change.
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3. Reaching the Public
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4. Keys to Success
Facilitate public-private Government
partnerships
Nonprofits
Obtain endorsements from
professional associations
respected by our trusted
professionals Corporations
Collaborate with other
nonprofit organizations to Professional
leverage resources for
maximum impact
Associations
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5. Audience Reach
More than 165,000 individuals visited the suite of Classroom Earth
websites in 2011; many of these visitors are teachers who use
Classroom Earth materials to educate dozens of students.
Since Earth Gauge launched in 2005, the program has grown to 215
weathercasters in 2011, with a presence in 117 cities and 46 of the top
50 media markets, covering 230 million viewers.
In September 2011, over 170,000 volunteers participated at nearly
2,100 public land sites spread across the 50 states, Washington, DC
and the US territories, providing an estimated $18 million in
contributed services.
The 50 Nature Champions trained in 2011 are each charged with
training an additional 40 pediatric health care providers for a total
of 2,000, who will in turn reach tens of thousands
of families and children within two years.
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6. Advance the ability of K-12 teachers to work
across disciplines, equipping students to
contribute to environmental solutions.
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10. Advance the environmental and climate
knowledge of broadcast meteorologists in order
to increase the public’s knowledge so they can
make environmentally informed decisions.
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12. Increase the capacity of public lands stewards to
engage local communities to help care for our
public lands.
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13. The nation’s largest volunteer effort to improve America’s public lands
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14. Advance environmental knowledge among
health professionals to improve the public's
health with a special emphasis on children and
underserved populations.
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All US EPA Regions are represented by
Pediatric Asthma Faculty Champions.

16. Building on Success – A New Vision for 2022
We believe in the power of education to enable
people to make choices that can improve the quality
of their lives and the health of our planet.
BHAG – Big Hairy Audacious Goal
By 2022, 300 million Americans actively use
environmental knowledge to ensure the well-being of
the earth and its people.
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17. Trusted Professionals, Partnerships, Leverage
and Credible Source = Success
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18. Current Measurement Tools
• Surveys
– On-line and by phone to trusted professionals
• Evaluation Forms
– pre and post tests (trainings, workshops, events)
– Trainers and audience
• Outside Evaluators
– Surveys (on-line, phone, in-person)
– Evaluation forms (trainings, workshops, content)
– Immediate data, 3 months, 6 months and 1 year
• Google Analytics
– neefusa.org plus 5 program websites 18

19. Measuring Impact- BHAG
• Through evaluation tools we can measure:
– Organizational performance, reach and impact vs.
specific program performance
– Effectiveness of strategic alliances (partnerships)
that multiply our reach and impact
– Effectiveness of selected trusted
professionals/leaders in educating their audiences
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20. Measuring the BHAG
• How do we measure:
– The baseline environmental knowledge as the
starting point to reach 300 million Americans?
– How to "count” 300 million Americans as actively
using environmental knowledge and what is the
definition of “actively using”?
– Individual behavior change based on increased
environmental knowledge
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21. Measuring Individual
Knowledge and Engagement
• Do environmental professionals state clearly how EE
influenced them?
• Do people listen to Earth Gauge tips? Do they use them? How
do we know?
• Do students go on to be good environmental stewards when
taught about the environment? Do they become involved in
local environmental issues in their communities? Do they
pursue environmental careers?
• Do healthcare providers include environmental factors in
their diagnosis? Do families report children are healthier after
some time in nature?
• Do people return to public lands more than once on their own
after experiencing an NPLD event?
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Updated February 13, 2012