1. BRAND IDENTITY
Sunday, November 14, 2010

2. NTICE MUSIC
Our company name is Protectable name-not in
Suggestive- unique use on USPTO.gov
spelling and has the
same meaning of as This name is
“entice” recognizable and
distinctive
With great music and
events, we want to
entice consumers buy
our products
Sunday, November 14, 2010

3. OUR LOGO
Logo Type: Wordmark
Our logo is also one of the Logo Elements
most effective parts of our Horizontal
marketing strategy. It is Primary colors: black and red
unique and grabs the Abstract
readers attention.
Color RED & Black:
Red is used in retail to attract
attention. It is a bold color
that jumps out to the reader.
Black is a color of luxury and
is classic
NTice Music’s unique brand of music and events will be personified through the logo. The color
scheme represents luxury, quality, and attraction. Our music and events are a direct relation to
the logo.
Sunday, November 14, 2010

4. COMPETITOR LOGO
Logo is represent in more than
Based on the elements of Atlantic
one logo category. It has and
Records’ logo, an observer can
abstract symbol, wordmark, and
tell there is a large brand
emblem.
presence and brand essence.
Simply having the word Atlantic
Color scheme is black and white. at the bottom of the logo could
However, Atlantic Records does be confusing to consumers if the
have a second logo that use red company wasn’t widely known.
and white. This logo represent
purity and luxury.
The logo of this competitor is
unique. It has two easy
recognizable attributes with the
large capital “A” and the abstract
symbol.
Sunday, November 14, 2010

5. EFFECTIVE LOGOS
Logo design inspiration Word and color inspiration
Sunday, November 14, 2010

6. CORPORATE CULTURE
We have a workplace/
corporate culture that is
fun and promotes
enthusiasm
Employee must be
professional
We facilitate creative
thinking
Sunday, November 14, 2010

7. MISSION STATEMENT
“We will provide the best in Independent music and unique events”
Sunday, November 14, 2010

8. MISSION IN MOTION
Our mission statement will be visible to employees in the workplace and
intranet
Our customers will be able to see our mission statement on our website,
promotions and social networks
It is directed to both employees and customers
It incorporates direction, focus, policy, meaning, challenge and passion
It describes our company in less than 30 seconds
We focus only on independent music, which major labels overlook
Sunday, November 14, 2010

9. TAGLINE
That sounds nice!
Sunday, November 14, 2010

10. HOW DOES THAT
SOUND?
Our tagline is effective because it short and speaks directly to the customers
The tagline leaves the customer wondering, “what sounds nice?”
Provocative tagline
Our tagline commands customers to take a listen to our product
It reinforces our brand message because we strive to provide the best in
independent music
Sunday, November 14, 2010