Jaypee Group is a large Indian conglomerate founded in 1979 with over 80,000 employees and revenue of $2.1 billion. The document proposes a digital marketing strategy for Jaypee Group that focuses on real estate, hotels, hydro power, sports, education, and healthcare. The strategy involves using social media marketing, Facebook ads, email marketing, and mobile marketing to improve the visibility, engagement, and reach of Jaypee Group across different locations and devices.