Esmaani Social Media Performance 2014 #اسمعني

2. Social Media Performance Report
Why we created that report? to answer some questions we have in mind
about the release and impact of the album on social media.
We didn’t cover everything due to time framework but it’s useful as a start.
Joined the data collection process: Ayman Saad
Report Cover adapted from Hamza New album: Heba Darwish
Analyst: Moustafa Fathy

3. Awakening Records Youtube Channel were the first to officially upload
the album then Hamza Namira Channel took the list and featured it.
To try to answer the impact on
subscribers level through
Awakeinging records Channel
before and after album release
we measured earlier Start on
5:14Dec
1K 963 882 872 901
7.6K
12.9K
9K
7K
5.2K
5 6 7 8 9 10 11 12 13 14
Youtube Channel Subscribers
5 Dec:14 Dec
YoutubeSubscribers
New
Subscribers
after release
42.5K
10:14 Dec

4. 23.3%
8.5%
8.4%
8.2%7.3%
7.1%
6.7%
6.6%
6.6%
6.3%
6.0%
4.9%
Album Views within the 1st 24 Hours of Album Launch
Album Views
1st 24 hours
‫اسمعني‬
‫ضلمت‬
‫السالمة‬ ‫مع‬
‫الخير‬ ‫صباح‬‫بيعدي‬ ‫كله‬
‫تبك‬ ‫ال‬
‫القطر‬
‫مظلوم‬ ‫يا‬
‫الال‬ ‫يا‬
‫سيدي‬ ‫يا‬
‫تسمحي‬
‫كالم‬ ‫أى‬
270K
99K
97K
95K85K
82K
78K
77K
76K
73K
70K
57K

5. 4.8X
of
‫كالم‬ ‫أى‬
Esmaani
Generated
views
76K
73K
70K
57K
The least 4 songs
minus 7K
OR
‫الال‬‫يا‬
‫سيدي‬‫يا‬
‫تسمحي‬
‫كالم‬‫أى‬
Esmaani Views
1st 24 hours
==

6. ‫اسمعني‬
23.2%
‫ضلمت‬
8.5%
‫السالمة‬ ‫مع‬
8.4%
‫الخير‬ ‫صباح‬
8.2%
‫بيعدي‬ ‫كله‬
7.3%
‫تبك‬ ‫ال‬
7.1%
‫القطر‬‫مظلوم‬ ‫يا‬‫الال‬ ‫يا‬‫سيدي‬ ‫يا‬‫تسمحي‬‫كالم‬ ‫أى‬
6.8%6.6%6.5%6.3%6%5%
Album Views
1st 24 hours
Album Views within the 1st 24 Hours of Album Launch

7. Top 3 Songs
24 hours
Top 3 Songs
Views per hour
Total Views
1st 24 hours
1.16M
‫ضلمت‬ 99K
‫اسمعني‬ 270K
‫السالمة‬ ‫مع‬ 97K
‫الخير‬ ‫صباح‬ 4.3K
‫اسمعني‬ 11K
‫ضلمت‬ 4.1K
Least Views
1st 24 hours
‫كالم‬ ‫أي‬
57K
Album Views
1st 24 hours

8. 106K
‫ضلمت‬
1st 24
99.5K
97K
‫السالمة‬ ‫مع‬
5th 24
74K
‫كالم‬ ‫أي‬
4th 24
142K
‫الخير‬ ‫صباح‬
2nd 24
‫تسمحي‬
3rd 24
Album Views/Top 2nd song
120 hours
Fact!
Esmaani Song was 1st place each day since the release

9. 14K
12K
8.9K
6K
4.8KNote:Hashtags & keywords tracked:
‫نمرة‬ ‫حمزة‬–‫اسمعني‬
#‫حمزة‬_‫نمرة‬-#‫اسمعني‬
Hamza namira – Esmaani
7K are omitted
because of spam
which leads to 40K
tweets after
filtering
47K
5th 244th 243rd 242nd 241st 24
Tweets Volume
Tweets Volume
120 hours “5 Days”

10. Note : Data based on 44K Tweets
911
‫عيال‬ ‫شوية‬ ‫كله‬ ‫ده‬ ‫جيلنا‬ ‫وإن‬ ‫خيال‬ ‫مجرد‬ ‫كأني‬ ‫بتعاملني‬
‫شباب‬ ‫وهو‬ ‫شايب‬ ‫اللى‬ ‫جيل‬ ‫احنا‬
881
‫فيها‬ ‫اتحكمت‬ ‫لما‬ ‫عليها‬ ‫قضيت‬ ‫اللي‬ ‫انت‬ ‫احالمي‬
599
‫بعذاب‬ ‫خطوة‬ ‫كل‬ ‫بألم‬ ‫حلم‬ ‫كل‬
542
Most Tweeted song parts among other songs
12 Dec : 19 Dec
Related song
‫اسمعني‬
Related song
‫اسمعني‬
Related song
‫اسمعني‬
Related song
‫اسمعني‬

11. Hamza Namira Profile
Total Followers = 2.5M
Tweets
11
Fav
5.8K
Retweets
3K
0
1,000
2,000
3,000
4,000
5,000
5 6 7 8 9 10 11 12 13 14 15
Days
Daily New Followers
Album Performance Through official twitter accounts
New Followers
10 Dec:15 Dec
27K
First 24 hours
2.44
2.45
2.46
2.47
2.48
2.49
2.5
2.51
5 6 7 8 9 10 11 12 13 14 15
Millions
Days
Life time Growth

12. Awakening records Profile
Total Followers = 29K
Tweets
11
Fav
187
Retweets
108
Album Performance Through official twitter accounts
Not available because Increase of
fans were below the standards
First 24 hours

13. 0
2
4
6
8
10
12
14
5 6 7 8 9 10 11 12 13 14 15
Thousands
Days
Posts
7
Total
Interactions
67K
Album Performance Through official Facebook Pages
Hamza Namira Page
Total Followers = 4.57M
New Fans
10 Dec:15 Dec
54K
4.48
4.5
4.52
4.54
4.56
4.58
5 6 7 8 9 10 11 12 13 14 15
Millions
Days
Life time GrowthDaily New Fans
First 24 hours

14. Awakening records Page
Total Fans= 419K
Posts
4
Total
Interactions
2.1K
Album Performance Through official Facebook Pages
First 24 hours
New Fans
10 Dec:15 Dec
3.1K
Life time Growth

15. 17.4K
10.9K
8.8K
6.7K
9.1K
10.8K
8.5K
8.2K
6.1K
10.7K
7.9K
6.8K
‫اسمعني‬
‫ضلمت‬
‫السالمة‬ ‫مع‬
‫الخير‬ ‫صباح‬
‫بيعدي‬ ‫كله‬
‫تبك‬ ‫ال‬
‫القطر‬
‫مظلوم‬ ‫يا‬
‫الال‬ ‫يا‬
‫سيدي‬ ‫يا‬
‫تسمحي‬
‫كالم‬ ‫أى‬
Album Plays Through Soundcloud
10 Dec 11:20 PM to 12 Dec 4:40 PM
Album Plays Through Mawaly.com
10 Dec 11:20 PM to 17 Dec 7:01 AM
27.8K
16.5K
16.2K
14.8K
18.1K
33K
14.5K
21.5K
14K
12.5K
16K
13.8K
‫اسمعني‬
‫ضلمت‬
‫السالمة‬ ‫مع‬
‫الخير‬ ‫صباح‬
‫بيعدي‬ ‫كله‬
‫تبك‬ ‫ال‬
‫القطر‬
‫مظلوم‬ ‫يا‬
‫الال‬ ‫يا‬
‫سيدي‬ ‫يا‬
‫تسمحي‬
‫كالم‬ ‫أى‬
Note: Due to the difference between the two date ranges we can’t compare
mawaly to soundcloud in one chart.
Music Plays