Introduction to Consumer Behavior
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Maxwell RanasingheSeguir
27 de Feb de 2012•0 gostou•24,185 visualizações
Introduction to Consumer Behavior
27 de Feb de 2012•0 gostou•24,185 visualizações
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Introduction to Consumer Behavior
- 1. Consumer Behavior Maxwell Ranasinghe B.Sc. ( Business Administration) Hons. MAAT, Attorney at Law, CPM ( New Haven- USA) MSLIM
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- 5. Definition of a need ( not in tute pls draw) Desired State Current State GAP = Need
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- 8. Maslow’s Needs hierarchy
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- 11. We all have needs - dialogue
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- 15. Customer/Consumer
- 16. Dialogue
- 17. Simple Model of Consumer Buying Behavior Problem Recognition Information Search Evaluation of Alternatives Purchase Decision Post Purchase Evaluation Internal Search External Search Abandon /Postpone
- 18. How to select a phone ?
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- 25. Dialogue
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- 33. Problem recognition Need Description Product Specification Supplier Search Proposal Solicitation Supplier Selection Order routine Specifications ( purchase) Performance review
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