CMS driven Globalized WebSite Project

Globalizing a CMS-based Website from the Ground Up How to Design, Develop and Deploy a Website for an International Audience Maxwell Hoffmann, Director of Document Globalization June 16, 2009 www.globalizationpartners.com 3D = D esign, D evelop and D eploy

Maxwell Hoffman n ,[object Object],[object Object],[object Object],[object Object],[object Object],Official Biography www.globalizatonpartners.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agenda www.globalizatonpartners.com

WHY GO GLOBAL NOW? www.globalizatonpartners.com

Besides the Economic melt down? www.globalizatonpartners.com

Shift in the balance of Language/Financial Power: ,[object Object],Source: “On the Web, Some Countries Matter More than Others” by Common Sense Advisory Financial scales are tipping www.globalizatonpartners.com

Language priority is shifting as we speak … ,[object Object],Economic leaders in 2050?

Montana World Trade Center (MWTC) CASE STUDY: www.MWTC.org www.globalizatonpartners.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How MWTC handled content before GPI www.globalizatonpartners.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How MWTC handles WWW content now www.globalizatonpartners.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Client’s challenges www.globalizatonpartners.com

[object Object],[object Object],[object Object],Client’s challenges www.globalizatonpartners.com

[object Object],About Max’s Locale www.globalizatonpartners.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Analysis revealed further client needs: www.globalizatonpartners.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Project constraints www.globalizatonpartners.com

[object Object],The solution www.globalizatonpartners.com

[object Object],The solution? www.globalizatonpartners.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Making the solution affordable www.globalizatonpartners.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Project Phases Won’t have time to focus on every step www.globalizatonpartners.com

[object Object],[object Object],Phase 1 Highlights www.globalizatonpartners.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Discovery Phase www.globalizatonpartners.com

[object Object],[object Object],[object Object],[object Object],[object Object],Discovery Phase www.globalizatonpartners.com

The“F” pattern Example of Eyetracking www.globalizatonpartners.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Analysis www.globalizatonpartners.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Phase 2 www.globalizatonpartners.com

[object Object],[object Object],Phase 3 www.globalizatonpartners.com

Site maps and content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.globalizatonpartners.com

MWTC site map prototype ,[object Object],www.globalizatonpartners.com

[object Object],[object Object],[object Object],[object Object],[object Object],Phase 4 www.globalizatonpartners.com

[object Object],[object Object],[object Object],[object Object],Content: www.globalizatonpartners.com

Wire Diagram Prototype www.globalizatonpartners.com

Prototype Image (Photoshop) www.globalizatonpartners.com

Planning for Arabic ,[object Object],[object Object],[object Object],[object Object],Other Issues: www.globalizatonpartners.com

[object Object],[object Object],[object Object],Phase 6 www.globalizatonpartners.com

Globalization Quiz www.globalizatonpartners.com What might be wrong with this site?

[object Object],[object Object],[object Object],Globalization Considerations www.globalizatonpartners.com

What’s Wrong with this Pict? www.globalizatonpartners.com

Argentina: Colors ,[object Object],[object Object],[object Object],[object Object],[object Object],www.globalizatonpartners.com

[object Object],[object Object],[object Object],[object Object],[object Object],United Arab Emirates: Colors www.globalizatonpartners.com

[object Object],[object Object],[object Object],[object Object],Russia: Colors www.globalizatonpartners.com

[object Object],[object Object],[object Object],[object Object],Other cultural locales www.globalizatonpartners.com Locales not included in the project have special needs too:

What’s wrong with this photo for a Mainland China website? Culturally correctness Quiz: “ family” www.globalizatonpartners.com

Finding a happy Globalization medium ,[object Object],[object Object],[object Object],One “look” for four cultures? www.globalizatonpartners.com

[object Object],[object Object],[object Object],Global look & feel for MWTC? www.globalizatonpartners.com

English Kept categories to a minimum for horizontal placement www.globalizatonpartners.com

Chinese www.globalizatonpartners.com

Spanish www.globalizatonpartners.com

Russian www.globalizatonpartners.com

Arabic www.globalizatonpartners.com

[object Object],Good Design practices www.globalizatonpartners.com

[object Object],[object Object],Good design practices www.globalizatonpartners.com

[object Object],[object Object],[object Object],[object Object],What stays in English? www.globalizatonpartners.com

[object Object],[object Object],[object Object],Phase 7 www.globalizatonpartners.com

Authoring and Submission for Translation Highlights of CMS based authoring www.globalizatonpartners.com

Select files from workspace www.globalizatonpartners.com

Edit Content w/o HTML code www.globalizatonpartners.com

Export for Translation www.globalizatonpartners.com

XLIFF files are generated & winzipped www.globalizatonpartners.com

Phase 9 ,[object Object],[object Object],[object Object],[object Object],[object Object],www.globalizatonpartners.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SEO keywords are locale specific www.globalizatonpartners.com

Phase 10 ,[object Object],www.globalizatonpartners.com

Key Benefit to MWTC? ,[object Object],[object Object],[object Object],[object Object],www.globalizatonpartners.com

[object Object],[object Object],[object Object],[object Object],Why a WWW site from scratch? www.globalizatonpartners.com

About GPI www.globalizatonpartners.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],GPI areas of expertise www.globalizatonpartners.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Homework: www.globalizatonpartners.com

Globalization Guide Sample www.globalizatonpartners.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Award winning web design www.globalizatonpartners.com

[object Object],[object Object],Contact information www.globalizatonpartners.com

[object Object],[object Object],[object Object],[object Object],For more information: www.globalizationpartners.com

CMS driven Globalized WebSite Project

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