Monique Pouget's SCORE Business Mentors presentation about leveraging Social Media for your small business. Includes 5 tips for building a Social Media strategy, examples of Facebook, Twitter, YouTube and LinkedIn strategies, monitoring tools, and an example about Farmer Ray's Social Media strategy.

1. The Business Owner's Media Mogul Manual: A Strategic Plan to Leverage Web-Based Technologies January 21, 2011

2. Presentation Overview Social Stats Worth Reviewing Leveraging Social Media Strategies Facebook Twitter YouTube LinkedIn Monitoring Tools An Example: How Social Media Saved Farmer Ray Closing thoughts

4. 56% find local business info via companies’ Facebook fan pages

5. 55% seek peer referrals & recommendations

6. 75% are likely to use local businesses recommendedSource: “TMP Directional Marketing and 15Miles: Bridging the Gap, From Search to Sales, Local Search Usage Study” September 2010

7. Who Says Small Businesses Can’t Do Social?

8. Leveraging Social Media Strategies5 Tips to Success

9. Leveraging Social Media Strategies5 Tips to Success Step 1: Research Source: http://www.seomoz.org/dp/pro-webinarsocial-media-strategies

10. Leveraging Social Media Strategies5 Tips to Success Step 2: Construct a Strategy What are our business goals? What do we want social media to do for our business? What will we attempt to reach these goals? What metrics will we use to measure our success? What will we consider an acceptable ROI? Source: http://www.seomoz.org/dp/pro-webinarsocial-media-strategies

11. Leveraging Social Media Strategies5 Tips to Success Step 3: Find a Social “Brand Champion”

12. Leveraging Social Media Strategies5 Tips to Success Step 4: Identify Channels of Value Source: http://www.seomoz.org/dp/pro-webinarsocial-media-strategies

13. Leveraging Social Media Strategies5 Tips to Success Step 5: Measure Properly Source: http://www.seomoz.org/blog/the-social-media-marketers-seo-checklist

14. Facebook

15. Powerful Facebook Stats Source: http://www.facebook.com/press/info.php?statistics

16. Customers Use Facebook

17. Powerful Facebook Page

19. Post about local community events that pertain to your customers, industry, or business

20. Ask your fans questions about what they want to see

21. Update fans about businesses happenings

22. Add photos from “behind the scenes,” events, or products

24. Use Twitter for Customer Service

26. Remember: Responses and posts are public – you may not convert unhappy customer, but you can positively influence first-time visitors

27. Don’t delete unless spam or cannot be solvedPublic response: not accepting blame, but trying to help the customer privately Single negative brand mention:

28. YouTube

30. Optimize video descriptions for target keywords

31. Build business YouTube channel & add videos

32. Pull in video to homepage and/or blog

33. Have video template already created with branded header and footer graphic

34. Submit video sitemap to Google

37. Adwords calls cost around $150 per call while the YT/Video costs about $50 per call for the same period

39. LinkedIn LinkedIn Facts LinkedIn has more than 90 million members in over 200 countries around the globe. A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S. Executives from all Fortune 500 companies are LinkedIn members.

40. LinkedIn Use LinkedIn to: Manage the information that’s publicly available about you as professional Find and be introduced to potential clients, service providers, and subject experts who come recommended Create and collaborate on projects, gather data, share files and solve problems Be found for business opportunities and find potential partners Gain new insights from discussions with likeminded professionals in private group settings Discover inside connections that can help you land jobs and close deals Post and distribute job listings to find the best talent for your company

41. Monitoring Tools

42. search.twitter.com

43. Hootsuite

44. google.com/alerts

45. blogsearch.google.com Google Alerts

47. Hootsuite.com

48. google.com/alerts

50. How Social Media Saved Farmer Ray Response: Farmer Ray Lin fought back. Started blog with stories and pictures about his farm … Source: “When Social Media Conflict Comes To The Farm” by Michael Gray on SEL.com 8/20/2010

51. How Social Media Saved Farmer Ray Response: Farmer Ray Lin fought back. Started AgChat foundation to train farmers on how to use social media … Source: “When Social Media Conflict Comes To The Farm” by Michael Gray on SEL.com 8/20/2010

52. How Social Media Saved Farmer Ray Response: Farmer Ray Lin fought back. Launched AgChat Facebook fan page … Source: “When Social Media Conflict Comes To The Farm” by Michael Gray on SEL.com 8/20/2010

53. How Social Media Saved Farmer Ray Response: Farmer Ray Lin fought back. Launched AgChat Twitter profile … Source: “When Social Media Conflict Comes To The Farm” by Michael Gray on SEL.com 8/20/2010

54. How Social Media Saved Farmer Ray Response: Farmer Ray Lin fought back. Launched AgChat YouTube channel … Source: “When Social Media Conflict Comes To The Farm” by Michael Gray on SEL.com 8/20/2010

55. How Social Media Saved Farmer Ray Response: Farmer Ray Lin fought back. Launched AgChat Linkedin Group … Source: “When Social Media Conflict Comes To The Farm” by Michael Gray on SEL.com 8/20/2010

56. How Social Media Saved Farmer Ray Response: Farmer Ray Lin fought back. Held first AgChat conference in August … Source: “When Social Media Conflict Comes To The Farm” by Michael Gray on SEL.com 8/20/2010

58. Farmer Ray Lin is prepared.

59. He’s now setting the ground rules.

60. He has support when there’s a crisis.Source: “When Social Media Conflict Comes To The Farm” by Michael Gray on SEL.com 8/20/2010

62. The conversation will happen online whether your company is paying attention or not

64. Questions?