Start With What You Know - An Intro To Building An Interactive Marketing Strategy With A Changing Online Landscape
•
1 gostou•861 visualizações
Short introduction to building an interactive marketing strategy given the changes to Gogoel
Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (6)
Destaque
Destaque (6)
Semelhante a Start With What You Know - An Intro To Building An Interactive Marketing Strategy With A Changing Online Landscape
Semelhante a Start With What You Know - An Intro To Building An Interactive Marketing Strategy With A Changing Online Landscape (20)
Mais de Max Thomas
Mais de Max Thomas (14)
Último
Último (20)
Start With What You Know - An Intro To Building An Interactive Marketing Strategy With A Changing Online Landscape
- 1. www.ThunderSEO.com Follow @ThunderMax START WITH WHAT YOU KNOW Presented by Max Thomas | August 8, 2013
- 2. www.ThunderSEO.com Follow @ThunderMax thunderseo.com/blog @thundermax FIRST OFF – Who am I? Gplus.to/maxthomas Bit.ly/thundermax Max Thomas CEO / Founder
- 4. www.ThunderSEO.com Follow @ThunderMax http://bit.ly/uni-business UNINFORMED BUSINESS I need a blog. I need to rank for _______ I need inbound links. I need SEO. I need Facebook.
- 5. www.ThunderSEO.com Follow @ThunderMax NOT TOO LONG AGO … ORGANIC RANKINGS ADWORDS
- 6. www.ThunderSEO.com Follow @ThunderMax Not too long ago …
- 8. www.ThunderSEO.com Follow @ThunderMax GOOGLE AUTHORSHIP
- 9. www.ThunderSEO.com Follow @ThunderMax GOOGLE AUTHORSHIP
- 10. www.ThunderSEO.com Follow @ThunderMax KNOWLEDGE GRAPH -‐ Carousel Carousel
- 11. www.ThunderSEO.com Follow @ThunderMax KNOWLEDGE GRAPH -‐ Carousel
- 12. www.ThunderSEO.com Follow @ThunderMax LOCAL & KNOWLEDGE GRAPH
- 13. www.ThunderSEO.com Follow @ThunderMax GOOGLE SERP CHANGES 85 SERP Features! Pete Meyers – MozCon 2013 – bit.ly/85serp
- 14. www.ThunderSEO.com Follow @ThunderMax NEWS RESULTS
- 15. www.ThunderSEO.com Follow @ThunderMax VIDEO THUMBNAILS
- 16. www.ThunderSEO.com Follow @ThunderMax SPONSORED SHOPPING RESULTS
- 17. www.ThunderSEO.com Follow @ThunderMax SPONSORED FLIGHT BOOKING
- 20. www.ThunderSEO.com Follow @ThunderMax FACEBOOK INSIGHTS
- 21. www.ThunderSEO.com Follow @ThunderMax WHERE DO I START?
- 22. www.ThunderSEO.com Follow @ThunderMax Start with what you know.
- 23. www.ThunderSEO.com Follow @ThunderMax START WITH WHAT YOU KNOW 1. Know your business 2. Know your products and services 3. Know your customers 4. Know your competitors 5. Know what’s happening in your online market space 6. Know your resources
- 24. www.ThunderSEO.com Follow @ThunderMax Know Your Business Are you a new business (new horizons) or an established business that's moving to the web (historical knowledge) Are you local or national Do you partner with other business easily Do you have clear marketing goals Do you have a true understanding of interactive vs offline 1
- 25. www.ThunderSEO.com Follow @ThunderMax Know Your Products & Services Whats the primary benefits and advantages Are you transactional (commerce) Or service oriented (b2b) How do people buy your product Can you market all your products/services online 2
- 26. www.ThunderSEO.com Follow @ThunderMax Know Your Customers What kind of customers do you want Is it sheer quantity (commerce) Is there a target customer (b2b services) What's their pain points Does your customer purchase online Or do they mostly learn online and purchase offline Where do your customers hang out online Are they more search oriented, or reviews, or social, or all of the above How do they behave online vs offline What portion are mobile (it's growing) What part of their buying decision process can you help with 3
- 27. www.ThunderSEO.com Follow @ThunderMax Know Your CompeYtors Is your industry expanding, static or shrinking Are competitors aggressive or is there co-opetition Are they hyper-responsive (like price wars) Do they even know you exist What are their online strategies Focus on links vs social vs content vs ppc 4
- 28. www.ThunderSEO.com Follow @ThunderMax Know What’s Happening In Your Space What kind of results is Google showing for your industry Does it differ by geography and vertical What kind of sites and content is Google rewarding What about links and social mentions How is FB and other social profiles handling your industry What about hyper-local channels like Instagram, Foursquare What about Mobile 5
- 29. www.ThunderSEO.com Follow @ThunderMax Know Your Resources Are you a one-person operation or a marketing team How many interactive tactics can you support Do you need outside resources If so, how will they be managed What portion of your marketing strategy is interactive What's your mindset Are you more pay-to-play or long-term (huge consideration) 6
- 30. www.ThunderSEO.com Follow @ThunderMax And then you can build your best strategy START WITH WHAT YOU KNOW
- 31. www.ThunderSEO.com Follow @ThunderMax Bit.ly//h84wli DOWNLOAD this presentation MAX THOMAS Founder & President Thunder SEO thunderseo.com/blog Q & A @thundermax max@thunderseo.com @ThunderSEO