2. “Why creating a community
of storytellers and a culture
of authenticity will make
your life EASY and
AWESOME.”
3.
4.
5.
6.
7. “We believe the internet is
creating a world of transparency
and personal empowerment
where authentic organisations
who create meaningful value
thrive.”
9. 1. How digital comms needs to
evolve
2. Why authenticity and
meaningful value are critical
10. 1. How digital comms needs to
evolve
2. Why authenticity and
meaningful value are critical
3. What this means for your
organisational culture
11. 1. How digital comms needs to
evolve
2. Why authenticity and
meaningful value are critical
3. What this means for your
organisational culture
4. How big change only comes
from small actions
31. Five things to do tomorrow…
1.Run a check-in
2.Talk to someone new
32. Five things to do tomorrow…
1.Run a check-in
2.Talk to someone new
3.Challenge a meeting
33. Five things to do tomorrow…
1.Run a check-in
2.Talk to someone new
3.Challenge a meeting
4.Listen to understand
34. Five things to do tomorrow…
1.Run a check-in
2.Talk to someone new
3.Challenge a meeting
4.Listen to understand
5.Ask: “Why am I doing this?”
35. 1. Digital comms needs to evolve
2. Authenticity and meaningful
value are critical
3. Your organisational culture
probably needs to change
4. Big change only comes from
small actions. From you.
If you’re not acting in line, you’ll get found out.
Our lives as communicators have got much more difficult.
http://www.flickr.com/photos/gsfc/8246892319/sizes/l/
Old model – one-way communication, selective, try to convince.
Then along came the internet, and social platforms.
It doesn’t work
New tools – old model: conversation to persuade.
It doesn’t work
If you’re not acting in line, you’ll get found out.
Our lives as communicators have got much more difficult.
http://www.flickr.com/photos/gsfc/8246892319/sizes/l/
How did that feel?
Who hates networking? Who feels awkward speaking to people they don’t know?
Now you’ve created a connection – you’ve got something to talk about in the coffee break
Now imagine doing this at scale.
It’s about putting the humanity back into business.
1 - Create understanding
Convince
Create dialogue
Persuade
Create resonance
Move
OK, what if we could fix all that, make your job easy and fulfilling, and make you a mega success?
What if your brand built and managed it’s own reputation, through a constant stream of authentic and moving stories?
Easy, let’s change the culture of your organisation.
OK, so it’s not that easy.
But it is that simple.
There are things you can do to develop deeply purposeful stories.
But, it’s a bit overwhelming, right?
So where do you start?
The only place you can. Where you are, with what you have.