No Small Change

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President Obama raised over $750 million for his reelection campaign in 2012 by tapping into small online donations from everyday Americans, helping shift campaign finance away from large donors. This allowed Obama to outraise and outspend Republican Mitt Romney, helping secure Obama another four years in the White House. The Obama campaign's success with online fundraising demonstrated the potential of social media and the internet to engage citizens in the political process through small contributions.

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How Obama Reinvented Campaign Finance

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