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10
INDIA goes
DIGITAL
In internet
usage
3rd
Indians are using
Internet
Mobile internet users in
India as per recent
report
Mobile users in INDIA
They search about brand and research
product online
They are not able to find you there.
Well, you don’t exist for them.
Regardless of Age &
Profession
Time to change, time to go
DIGITAL
Mistake#1
They Don’t think Online marketing is
important
Mistake#2
They spend little and no time for social
media pages of...
9
Tools available to
a business to
market,
promote and
advertise
their products,
services
or brand on the online
Advantages
High
Reach
Flexibility
Measurability
Affordability
SEO
PPC
Social Media
Google AdWords
Major online Ad Networks
Facebook
Microsoft Ads
Users
AdvertisersGoogle
Main advertising product and source of
revenue
Adwords offer Site targeted advertising for
text, banner and rich media
The...
4
Widescreen Presentation
This template is formatted
with a 16:9 “widescreen”
aspect ratio. It’s a great
way to take advanta...
Ad Position
 Based on Ad Ranks
in Auction
 Ad Ranks
 Bid
 Quality Score
Ad Bidding
Bidders Max Bid Price Paid
1 $4 $3
2 $3 $2
3 $2 $1
4 $1 Don’t Get Displayed
Quality Score
Clicks
Impressions
= CTR (expressed as %)
Impression:The
appearance of your ad on a
search engine or one of...
Ad Bidding
Bidders Max Bid QS Ad Rank Position
1 $4 1 4 Don’t Get
Displayed
2 $3 2 6 2
3 $2 4 8 1
4 $1 5 5 3
Ad Bidding
Broad Match : +keyword, synonyms,
related searches – e.g. +sports +shoes
Phrase Match: “Keyword”, e.g.
‘Sports shoes’ in R...
28
Click Here Visit Us
Examples: get info, research here, download free white
paper, order our catalog, buy now, save mone...
29
Send Chocolate Gifts
Save 10% on all chocolate orders.
Free shipping over $50.
Ad Example
Save 50%
$10 Off
Seasonal ...
30
New York Advertising
 Location in ad text can increase performance
Attracts attention of local users
Non-local users w...
31
Inter-capitalize Display URL
Inter-capitalizing your display URL may make your ad stand
out more and lead to better cli...
32
Targeted
Ad
Higher
Click through
Rates
More Qualified
Leads
Better
Conversions
Good User
Experience
Ads to Conversion P...
How Online Ads Can Pay forThemselves
$1,000 initial investment
$1.00 CPC ≥ 1,000 clicks
10% conversion rate = 100 sales
Av...
Interesting Facts
 Businesses make an average of $2 in revenue for every
$1 they spend on AdWords. (Google Economic Impac...
B2B
Social Media Trends worldwide
SocialMedia:
Whatareyourtools and
channels?
B2B
Owned
www.
Intra
Extra
Owned
WWW.
Intra
Extra
Yourserious
businessface.
YAWN
MAI
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PRIN
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YAWN
MAIL
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PRINT
You say.
You write.
You print.
You mail.
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MAIL
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PRINT
Brochur
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News
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letter
Magazin
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PICS
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PRINT
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letter
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PICS
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YAWN
MAIL
Owned
Shared
Content
One Way
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www.
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PRINT
Brochur
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You
share.
People
use.
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PICS
VIDEO
PDF
YAWN
MAIL
Owned
Shared
Content
One Way
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www.
Intra
Extra
PRINT
Brochur
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Magazin
e
News
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letter
Ind...
BLAH
BLAH
PICS
VIDEO
PDF
YAWN
MAIL
BLOGS
Owned
One Way
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Shared
Content
Live!
www.
Intra
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PRINT
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BLA
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Content
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Industry
Speci...
Presented By
Yuvraj Zala(B.E. , MBA)
Marketing Consultant| Google Business Group, Advisor| Blogger
Email: yuvraj.droid@gma...
How to Use Google adwords step by step tutorial
How to Use Google adwords step by step tutorial
How to Use Google adwords step by step tutorial
How to Use Google adwords step by step tutorial
How to Use Google adwords step by step tutorial
How to Use Google adwords step by step tutorial
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How to Use Google adwords step by step tutorial

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The presentation contains little info about Digital India and majorly focused on How to Use Google Adwords in practical.

How to Use Google adwords step by step tutorial

  1. 1. &
  2. 2. 10 INDIA goes DIGITAL
  3. 3. In internet usage 3rd
  4. 4. Indians are using Internet Mobile internet users in India as per recent report Mobile users in INDIA
  5. 5. They search about brand and research product online They are not able to find you there. Well, you don’t exist for them.
  6. 6. Regardless of Age & Profession Time to change, time to go DIGITAL
  7. 7. Mistake#1 They Don’t think Online marketing is important Mistake#2 They spend little and no time for social media pages of their business Top 2 Mistakes Local Business are making today
  8. 8. 9 Tools available to a business to market, promote and advertise their products, services or brand on the online
  9. 9. Advantages High Reach Flexibility Measurability Affordability
  10. 10. SEO PPC Social Media
  11. 11. Google AdWords Major online Ad Networks Facebook Microsoft Ads
  12. 12. Users AdvertisersGoogle
  13. 13. Main advertising product and source of revenue Adwords offer Site targeted advertising for text, banner and rich media The Adwords program includes local, national and international distribution Users are actively seeking out the products and services that you are advertising.
  14. 14. 4
  15. 15. Widescreen Presentation This template is formatted with a 16:9 “widescreen” aspect ratio. It’s a great way to take advantage of laptops, televisions and projectors equipped with widescreen displays. Even if you do not have a widescreen display, you can still create and present 16:9 slides. PowerPoint’s Slide Show always resizes your slides to fit any screen.
  16. 16. Ad Position  Based on Ad Ranks in Auction  Ad Ranks  Bid  Quality Score
  17. 17. Ad Bidding Bidders Max Bid Price Paid 1 $4 $3 2 $3 $2 3 $2 $1 4 $1 Don’t Get Displayed
  18. 18. Quality Score Clicks Impressions = CTR (expressed as %) Impression:The appearance of your ad on a search engine or one of their partner sitesCTR Relavance Landing Page
  19. 19. Ad Bidding Bidders Max Bid QS Ad Rank Position 1 $4 1 4 Don’t Get Displayed 2 $3 2 6 2 3 $2 4 8 1 4 $1 5 5 3
  20. 20. Ad Bidding
  21. 21. Broad Match : +keyword, synonyms, related searches – e.g. +sports +shoes Phrase Match: “Keyword”, e.g. ‘Sports shoes’ in Rajkot or Pune Exact Match: [keyword], e.g. Sports shoes in Pune Negative Match: -Keyword, e.g. Sneakers or Canvas shoes Keyword Attributes
  22. 22. 28 Click Here Visit Us Examples: get info, research here, download free white paper, order our catalog, buy now, save money Avoid meaningless slogans and gimmicky language AD Examples
  23. 23. 29 Send Chocolate Gifts Save 10% on all chocolate orders. Free shipping over $50. Ad Example Save 50% $10 Off Seasonal Sales Free Shipping Free White Paper
  24. 24. 30 New York Advertising  Location in ad text can increase performance Attracts attention of local users Non-local users will not click on ad Advertise by Location
  25. 25. 31 Inter-capitalize Display URL Inter-capitalizing your display URL may make your ad stand out more and lead to better clickthrough rates
  26. 26. 32 Targeted Ad Higher Click through Rates More Qualified Leads Better Conversions Good User Experience Ads to Conversion Process Relevance is the key to a successful AdWords campaign
  27. 27. How Online Ads Can Pay forThemselves $1,000 initial investment $1.00 CPC ≥ 1,000 clicks 10% conversion rate = 100 sales Average sale = $100 $1K investment returns $10K in sales Reinvest profits, increase budget
  28. 28. Interesting Facts  Businesses make an average of $2 in revenue for every $1 they spend on AdWords. (Google Economic Impact Report)  Ads in the top position have been observed to get 10 times as many clicks as side-position ads. (Practical Ecommerce)  The Google Display Network serves 6 billion impressions each day
  29. 29. B2B
  30. 30. Social Media Trends worldwide
  31. 31. SocialMedia: Whatareyourtools and channels? B2B
  32. 32. Owned www. Intra Extra
  33. 33. Owned WWW. Intra Extra Yourserious businessface.
  34. 34. YAWN MAI L One Way &Static Owned www. Intra Extra PRIN T
  35. 35. YAWN MAIL One Way &Static Owned www. Intra Extra PRINT You say. You write. You print. You mail.
  36. 36. YAWN MAIL Owned One Way &Static www. Intra Extra PRINT Brochur e News - letter Magazin e Industr y Specifi c
  37. 37. PICS VIDEO PDF YAWN MAIL Owned Shared Content One Way &Static www. Intra Extra PRINT Brochur e Magazin e News - letter Industr y Specifi c
  38. 38. PICS VIDEO PDF YAWN MAIL Owned Shared Content One Way &Static www. Intra Extra PRINT Brochur e You share. People use. People Magazin e News - letter .Industr y Specifi c
  39. 39. PICS VIDEO PDF YAWN MAIL Owned Shared Content One Way &Static www. Intra Extra PRINT Brochur e Magazin e News - letter Industr y Specifi c
  40. 40. BLAH BLAH PICS VIDEO PDF YAWN MAIL BLOGS Owned One Way &Static Shared Content Live! www. Intra Extra PRINT Brochur e Magazin e News - letter Industr y Specifi c
  41. 41. BLA H BLA H PIC S VIDE O PD F YAWN MAI L BLOG S Owned One Way &Static Shared Content Live! www. Intra Extra Industry Specific PRIN T Brochur e Magazin e News - letter Custom Industr y Specifi c
  42. 42. Presented By Yuvraj Zala(B.E. , MBA) Marketing Consultant| Google Business Group, Advisor| Blogger Email: yuvraj.droid@gmail.com

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