4. 2.
Tools &
Tactics
1.
Facebook
• At least 3 posts should be generated
everyday
I. Daily black and white outfits
II. Promotions for Pinterest contests and the
mobile app.
III. Style suggestions from
bloggers, stylists, magazine editors
5. 2.
Tools &
Tactics
2.
Twitter
• Generate 7 posts everyday
I. Monitor keyword search
II. Target consumers by using hashtags
III. Respond and interact
IV.Bring new followers
9. 2.
Tools &
Tactics
5.
Google AdWords
Step 1: 12/1- 12/15
30 Ads try-out
Step 2: 12/16
Campaign starts
What to wear for winter?
www.asos.com
Get your daily fix and
freshest style.
ASOSx Black 2013
www.asos.com
Check out ASOS winter
colloection! Winter sale!
10. 2.
Tools &
Tactics
6.
Mobile app
• ASOS virtual closet app
• Featured with the function of
online shopping, virtual mix and
match, and daily style
recommendation
12. 4.
Budget
($5,000+$45,000*3 (months)
= $150,000
1.
Agency Service Charge: $5,000/
month
2.
Google Adwords:
$45,000/ month
• Comprehensive digital
marketing strategy
• Generate posts
• Holding Pinterest contests
• Monitoring social media
accounts
15* $1(cost per click)* 100
(minimum clicks)= $ 1,500/
day
13. 5.
Summary
Inform, inspire, and Involve
• Utilize the existing social media tools thoroughly
• Continue enhancing brand image
• Keep informing consumers “what’s new” and further
get consumers involved in ASOS community
