5 tips: Facebook Marketing Seminar

Facebook Marketing- Tips!
/AppsMav
/MaverickMavOz

Sales@maverickmav.com.au
M: +61 433 343 120
T: (Australia Wide):1300 618 418
T(Intl): +61 2 8065 6758

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4/3/2013 Copyright © 2013 Maverick Mav 1
1

Services
We create Facebook Applications

to help you build a stronger customer
base
2

Timeline
2011 •Understanding SM
•Is it a hype?

2012 •Setup

2013 •Execution
•Management
•Part of your Marketing & Support
Strategy
Maverick
4/3/2013 Mav Pty Ltd Copyright © 2013 Maverick Mav 3
3

Embracing Social Media

100%
90%
80%
70%
60% Extensive Presence
50% Some Social Media Presence
40% No Social Media Presence
30%
20%
10%
0%
2010 2011 2012

Internal Research. Approximate %age

Maverick
4

2013

Burning
QUESTIONS?
Maverick
5

2013
How do we:
•Increase Fans/ Followers/
Connections
•Get Sales
•Increase Customer Satisfaction
6 •Grow Business
Maverick

Answer
It is NOT About:
•Setting up Accounts, Welcome Page,
Cover Photo, ……..
•Posting Status Updates or offers
•Spamming Newsfeeds
•Uploading Photos
Maverick
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It’s About
Strategy
Tactical Action Plan or Roadmap
Sophisticated Setup- Apps
Engagement- Stories in Newsfeed
Attractive Campaigns- Go Viral
Measurement
Maverick
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Success Factors

Maverick
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Success Factor
Features & Best Practices Social Plugins

Recommendation
plugin

Social Graphs- Beyond Like (Cooked,
Listened Actions)

Open Graph Protocol
Facepile plugin

Maverick
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Success Factor- Platform Policies,
Promo guidelines, Branding T&C

Page Policies

Page Policies! Cover Photo T& C

Maverick
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Success Factor
Algorithms, Workflow, Applications,
Analytics

Facebook Insights

EdgeRank

Group Deal

Maverick
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Success Factor- Roadmaps
1 Status Update per day. No
Offers or Sales Messages! Reach 300
Reach 600-
Fans
800 Fans

Week 2 Week 8

Week 1 Week 6
Offer
Strategy
N
E
X
T

Launch Photo Voting
Contest
Maverick
4/3/2013 Mav Pty Ltd rd
- 3 party app
Copyright © 2013 Maverick Mav 13
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Profile vs. Page

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Profile-Page Relationship
For example, if your name is ‘John Smith’ and you have a
business called ‘Super Business Solutions’:

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Have Multiple Admins

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Reserve Your Business Name
• Ensure you get a Vanity URL:
www.facebook.com/YourBusinessName

• You can sign up for your Vanity URL here:
http://www.facebook.com/username/

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Promote it!

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USING FACEBOOK PAGES TO
EFFECTIVELY MARKET YOUR BRAND
COMPLETE YOUR BRAND’S PROFILE –
Get Social + Search Effect!

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CREATE EFFECTIVE COLLATERALS
An appropriate profile image A compelling cover image that
depicting your brand’s icons or adheres to Facebook guidelines
signage

Custom designed tab apps and
tab app icons

A succinct summary of services
your brand offers.

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Facebook Marketing
Give complete Digital support

to help you build a stronger brand

21

PAY ATTENTION TO YOUR CONTENT –
CONTENT REALLY IS KING

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YOUR MANTRA FOR CONTENT

Know your audience

Be brief, and be topical

Mind your language

Express yourself through images

Engage the engagement

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Ask Questions or Fill in the blank

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You Get Answers ‘Comments’

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Why?

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When Fans ‘Like’, ‘Comment’, ‘Share’

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Stories are generated in Friend’s Newsfeeds

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Stories are generated in Friends’ Newsfeeds
The Benefits of being ‘Liked’

4/3/2013
*Source: Facebook
Copyright © 2013 Maverick Mav 29
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Add Events
Go Viral – With every interaction
from Fans

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Use Questions Tab

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(Could have easily settled the debate!)
To End Political Debates

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INSTALL CUSTOM TAB APPS
A custom tab is, in the Facebook realm, an app. It’s the equivalent of
having a custom designed website.

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Install Custom Tab Apps
Increasing:
• Social Graph Effect – Stories about your
brand
• Fan base
• Engagement
• Sales

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Incentivisation is key

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Incentivisation is key
After Like
Before Like

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Customised Business Experience

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F- Commerce

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Store Locator
Custom Design for your Business

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Multiple Store Store Locator
Display & Self Manage Multiple Locator

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Real Estate Agentsyour
Custom Experience for

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Display- Events, Trainings, Workshops

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RUN CONTESTS, QUIZ,
GIVEAWAYS
If Content is King, Contest is
Queen

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RUN FACEBOOK CONTESTS
Contests on Facebook are a great way to build traffic quickly. Even better, they can focus on a
specific product, service or promotion that a business wants to promote.

WHY?

Benefit from fans Facebook doesn’t
Create an exciting allow running contests
sharing your - Using any native tab
story to tell
contest - Using Like, Share,
Comment as voting
mechanism
Doing these can result
People Love in your page being
Stories are created
reported and banned!
Rewards &
when Fans
participating in
participate
contests

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Photo Contest- Before Like

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Photo Contest- After Like

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Photo Contest- Submit Photo & Invite Friends

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Photo Contest- Before Like

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Photo Contest- After Like

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USE FACEBOOK PLUG-INS – CROSS-
PROMOTION ALWAYS WORKS

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FACEBOOK PLUG-INS
Facebook plugins are small widgets you can add to your website to boost
website and social traffic!

Facebook Facebook ‘comment-
Recommendations box’ plug-in
‘Like Us On
plugin
Facebook’ plugin
Facebook Activity
Plugin

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FACEBOOK MARKETING FOR
BRANDS
THANK YOU

52

5 tips: Facebook Marketing Seminar

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5 tips: Facebook Marketing Seminar