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HOW TO SELL OVER
PHONE
Developing Excellent Sales Skills
Communication Skills
 Spoken communication
– Improving the effectiveness of communication
– Structure of communication
– Questioning techniques
• Open ended questions
• Close ended questions
• Multiple questions
• Leading questions
 Listening Skills
– Passive Listening
– Active listening
– Reflective Listening
Developing Excellent Sales Skills
 Telephone Etiquette
– 5 phases of a call
• Opening
• Needs Identification
• Collection/verification of information
• Providing information/potential solutions
• Closing and next steps
– Using PICTURE
• P – Pitch
• I – Inflection
• C – Courtesy
• T – Tone
• U – Understanding
• R – Rate of Speech
• E – Enunciation
 Non-Verbal Communication
– Using non-verbal encouragement over the
telephone
– Tips on body language over the telephone
Developing Excellent Sales Skills
 Dealing with different kinds of customers
– Angry customers
– Talkative customers
– Gatekeepers
– Customers who are not interested
– Customers who are pressed for time
 Understanding Sales terminology
– Glossary of sales terms
Sales
Marketing Myopia
Sellers pay more attention to the specific products
they offer than to the benefits and experiences
produced by the products.
They focus on the “wants” and lose sight of the
“needs”.
What is Selling?
It is the process of:
 analyzing a customer’s need for a product, service
or idea’
 then providing persuasive information about that
product, service or idea to the customer.
Planning
&
Preparation
Introduction
Or
Opening
Questioning
The 7 Steps of a Sale
Presentation
Overcoming
Objections
ClosingAfter Sales
Follow - up
Six Powerful Prospecting
Tips
1. Prospecting for new business should be done:
 Daily
 With Focus
 Routinely
 With Seriousness
2. When prospecting:
 Be prepared
 Get organized
 Take good notes
Six Powerful Prospecting
Tips
3. When prospecting:
 Use a script - don't shoot from the hip.
 Practice the script until it sounds smooth and natural.
 Role-play with an associate over the phone.
 Avoid the temptation to sell over the phone. Your objective is to
gather information and make the appointment.
Handling Objections
Objection Handling
Techniques
Feel/Felt/Found
I know how you feel.
Other customers have felt the same way
I’ll show you what our customers have found.
Agree/Add/Explain
Listen and confirm
Align with the customer before redirecting
Explain why and how the situation can be changed or
altered
Objection Handling Techniques
 Smoke out all important objections
 See the objection as a question
 Agree with the customer about
something
 Admitting to the Objection
Tips for successful selling
Tips for successful selling
You have just a few seconds to make a good initial
impression be it in person or on the phone.
Maintain an attitude that you are seeking to help your
prospect meet a need or solve a problem, rather than force the
sale of a product or service.
Know your product and be enthusiastic about it! If you're
not enthusiastic, your prospect certainly won't be
Thank You !!!

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How 2 sale over the phone

  • 1. HOW TO SELL OVER PHONE
  • 2. Developing Excellent Sales Skills Communication Skills  Spoken communication – Improving the effectiveness of communication – Structure of communication – Questioning techniques • Open ended questions • Close ended questions • Multiple questions • Leading questions  Listening Skills – Passive Listening – Active listening – Reflective Listening
  • 3. Developing Excellent Sales Skills  Telephone Etiquette – 5 phases of a call • Opening • Needs Identification • Collection/verification of information • Providing information/potential solutions • Closing and next steps – Using PICTURE • P – Pitch • I – Inflection • C – Courtesy • T – Tone • U – Understanding • R – Rate of Speech • E – Enunciation  Non-Verbal Communication – Using non-verbal encouragement over the telephone – Tips on body language over the telephone
  • 4. Developing Excellent Sales Skills  Dealing with different kinds of customers – Angry customers – Talkative customers – Gatekeepers – Customers who are not interested – Customers who are pressed for time  Understanding Sales terminology – Glossary of sales terms
  • 6. Marketing Myopia Sellers pay more attention to the specific products they offer than to the benefits and experiences produced by the products. They focus on the “wants” and lose sight of the “needs”.
  • 7. What is Selling? It is the process of:  analyzing a customer’s need for a product, service or idea’  then providing persuasive information about that product, service or idea to the customer.
  • 8. Planning & Preparation Introduction Or Opening Questioning The 7 Steps of a Sale Presentation Overcoming Objections ClosingAfter Sales Follow - up
  • 9. Six Powerful Prospecting Tips 1. Prospecting for new business should be done:  Daily  With Focus  Routinely  With Seriousness 2. When prospecting:  Be prepared  Get organized  Take good notes
  • 10. Six Powerful Prospecting Tips 3. When prospecting:  Use a script - don't shoot from the hip.  Practice the script until it sounds smooth and natural.  Role-play with an associate over the phone.  Avoid the temptation to sell over the phone. Your objective is to gather information and make the appointment.
  • 12. Objection Handling Techniques Feel/Felt/Found I know how you feel. Other customers have felt the same way I’ll show you what our customers have found. Agree/Add/Explain Listen and confirm Align with the customer before redirecting Explain why and how the situation can be changed or altered
  • 13. Objection Handling Techniques  Smoke out all important objections  See the objection as a question  Agree with the customer about something  Admitting to the Objection
  • 15. Tips for successful selling You have just a few seconds to make a good initial impression be it in person or on the phone. Maintain an attitude that you are seeking to help your prospect meet a need or solve a problem, rather than force the sale of a product or service. Know your product and be enthusiastic about it! If you're not enthusiastic, your prospect certainly won't be