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Coca-Cola - Strategic Brand Analysis
1.
Strategic Brand Analysis MauricioVeiga
2.
About KO 19.600 servings
per second. 125 years in business John Pemberton Inventor 49 consecutive years with increased dividends 3,500+ Beverages Non-Alcoholic and ready-to-drink beverages
3.
Main Branding Elements
4.
Customer Analysis Trends Motivations Unmet
Needs Segmentation
5.
Competitors’ Analysis •Brand Image/Identity •Strengths
and Strategies •Vulnerabilities
6.
Self-Analysis •Existing Brand Image •Brand
Heritage •Strengths and Capabilities •Organization Values
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