SlideShare uma empresa Scribd logo
1 de 9
Tel. 1-800-353-8867,
1-914-220-6576
www.mattsdavidson.com
Best Practices for Web
Development
A good Web site
‱ A good website is the one which could be easily found by the
search engines. It is good in its build , easy and fast to use.
‱ A SEO carefully considers the information architecture and
analyzes overall design.
‱ SEO strategies keeps changing with the highly demanding
market.
‱ But there some important and basic ground rules.
Create Clean and Valid Codes
‱ Search engines always prefer code that is simpler and more
semantically defined and
‱ In accordance with W3C standards.
Avoid Duplicate Content
‱ Do not use duplicate content on multiple domains, or within
the same website.
‱ If you have different versions of a URL to incorporate different
global markets, they should re-direct to a main domain.
Avoid Splash Pages
‱ They look great. But

‱ They block search engine spiders.
‱ Educate the web developer or client about the consequences.
Add Alt Tags for Images
‱ Describe the images and logos used in the website by adding
alt tags.
‱ It tells the search engine more about the website content.
Header Tags
‱ Use header tags appropriately on each page of the site.
‱ The most important keywords should be used in a 'h1' tag.
‱ Title should be clear, well written and precise.
Search Engine Friendly
‱ Build a search engine friendly site
‱ As many web users fail to look past even the first page of
results.
‱ An SEO professional can 'fix' a site that isn't achieving great
rankings in the search engines.
Contact Us:
Matts and Davidson
Tel. 1-800-353-8867,
1-914-220-6576
www.mattsdavidson.com

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Matts-and-Davidson-Best-Practices-for-web-development

  • 2. A good Web site ‱ A good website is the one which could be easily found by the search engines. It is good in its build , easy and fast to use. ‱ A SEO carefully considers the information architecture and analyzes overall design. ‱ SEO strategies keeps changing with the highly demanding market. ‱ But there some important and basic ground rules.
  • 3. Create Clean and Valid Codes ‱ Search engines always prefer code that is simpler and more semantically defined and ‱ In accordance with W3C standards.
  • 4. Avoid Duplicate Content ‱ Do not use duplicate content on multiple domains, or within the same website. ‱ If you have different versions of a URL to incorporate different global markets, they should re-direct to a main domain.
  • 5. Avoid Splash Pages ‱ They look great. But
 ‱ They block search engine spiders. ‱ Educate the web developer or client about the consequences.
  • 6. Add Alt Tags for Images ‱ Describe the images and logos used in the website by adding alt tags. ‱ It tells the search engine more about the website content.
  • 7. Header Tags ‱ Use header tags appropriately on each page of the site. ‱ The most important keywords should be used in a 'h1' tag. ‱ Title should be clear, well written and precise.
  • 8. Search Engine Friendly ‱ Build a search engine friendly site ‱ As many web users fail to look past even the first page of results. ‱ An SEO professional can 'fix' a site that isn't achieving great rankings in the search engines.
  • 9. Contact Us: Matts and Davidson Tel. 1-800-353-8867, 1-914-220-6576 www.mattsdavidson.com