Vorian Agency - Pinterest Seminar 2015

Pinterest Seminar
Wednesday 25th
March, 2015 10:00am – 12:00pm
Slide: 1

Matt Lynch
• General Manager of Vorian Agency – Delivering integrated online and offline marketing solutions
to business wrestling with how to market in today’s changing environment.
• With over 22 years Online Marketing & Information Technology experience, Matt’s primary
speciality is Search Engine Optimisation (SEO). Matt is a highly experienced senior digital
marketing specialist working both within agency and in-house roles. Matt is also a certified
Google Adwords and Bing Ads Professional.
• Enjoys keeping up with the 'bleeding edge' of technology advancements and social media
evolvement to ensure current knowledge in an ever changing landscape, leading to early
adoption and determination of opportunity for marketing enhancement.
• Local, national and international project experience particularly in the field of Travel for over 10
years with companies such as Trafalgar Tours, The Travel Corporation brand and travel
properties, Stella Travel and Best Flights. Matt has earned a reputation as an online marketing
expert and search evangelist for thoroughness, quality, technical knowledge and success driven
results. Matt's previous role was as the Global Online Marketing Manager for Trafalgar,
coordinating the online marketing efforts with international teams for this global brand.
Your Presenter: Vorian Agency General Manager
Slide: 2

Add Matt to your circles…
Pinterest: http://pinterest.com/mattrlynch
Google+: https://plus.google.com/+MattLynchAU
Twitter: https://twitter.com/mattrlynch
LinkedIn: http://au.linkedin.com/in/mattlynchseo
Facebook: https://www.facebook.com/mattrlynch
About Me: http://about.me/au.mattlynch
SlideShare: http://www.slideshare.net/mattrlynch
Instagram: http://instagram.com/#mattrlynch
YouTube: https://www.youtube.com/user/aumattlynch
Vimeo: https://vimeo.com/mattrlynch
Vine: https://vine.co/mattlynch
Yelp: http://mattlynch.yelp.com.au
FourSquare: https://foursquare.com/mattrlynch
Klout: http://klout.com/#/mattrlynch
Email: matt.lynch@vorian.com.au
Slide: 3

Connect with Vorian Agency
Pinterest.com/vorianagency
Google.com/+VorianAgencyWestPerth
Twitter.com/VorianAgency
Facebook.com/VorianAgency
Linkedin.com/company/vorian-agency
Foursquare.com/v/vorian-media-group
Yelp.com.au/biz/vorian-agency-west-perth
Klout.com/vorianagency
About.me/VorianAgency
Slideshare.net/vorianagency
Instagram.com/vorianagency
Flickr.com/photos/vorianagency
Youtube.com/user/VorianAgency
Vimeo.com/vorianagency
Vine.co/u/VorianAgency
Slide: 4

Interactive Questions?
During today’s session, you are welcome to tweet
questions to our Vorian Agency Twitter Account
@vorianagency using the hashtag #voriantraining
https://twitter.com/vorianagency
Slide: 5

Housekeeping
Before we start, please note the following:
• Exits
• Toilets
• Mobile Phones on Silent
• Question & Answer session at end of the Presentation
• A link to the Presentation Slide Notes will be emailed to you
• Vorian Agency info packs are provided to showcase our service offering
• Vorian staff are available to arrange an appointment or answer specific questions
• Please provide your feedback on today’s seminar on the supplied questionnaire
• Please invite others you may know to register for our free seminar series
Slide: 6

Pinterest – Visual Social Media
• Pinterest is a place to discover ideas for all your projects and interests, hand-
picked by people like you. It takes ‘scrap-booking’ to a new level.
• Pins are visual bookmarks for good stuff you find anywhere around the web or right
on Pinterest.
• Boards are where you collect Pins by theme or topic.
• Look around to find great ideas and see what other people are Pinning.
• Follow boards that look interesting.
47% of online shoppers in the U.S have made purchases based on Pinterest
recommendations, proving that Pinterest can be a great tool for your company.
Slide: 7

Pinterest – Visual Social Media
• Pinterest has become the fastest growing social platform in the world by active
users. The unique demographics of Pinterest users as well as an aesthetically
pleasing site design help drives sales.
• Pinterest’s average orders exceed Facebook’s.
• 60% of major brands have a Pinterest account.
• Over 70% of pinners are still from the USA – predominantly young, affluent
females with a greater propensity to shop than their counterparts on Facebook or
Twitter. A study by RichRelevance revealed that the average order placed by
Pinterest shoppers is $169, far exceeding those from Facebook ($95) and Twitter
($70).
• The sales potential of Pinterest is the key reason why 60% of top brands already
have a Pinterest account. This should convince smaller businesses to include this
social network within their marketing strategy.
Slide: 8

Read the Success Stories
• Find out how other businesses are successfully using Pinterest as part of their
online marketing and sales strategy.
• https://business.pinterest.com/en/success-stories
Slide: 10

The Pin It button
• Add the Pinterest – Pin It button to your web browser so you can easily add (Pin)
images from websites, to your boards.
• https://about.pinterest.com/en/goodies#browser
Slide: 11

Pinterest Widgets
• Encourage your website visitors to do your viral
marketing for you! Provide a Pinterest Widget to your
website, to provide the convenience of a ‘Pin It’
button on your webpage making it easy for users to
immediately share your images.
• https://business.pinterest.com/en/widget-builder
Slide: 12

Pinterest Board Widget
• Increase your Pinterest Follower growth by providing the Pinterest Board Widget
directly on your website, to encourage your website visitors to immediately connect
and continue to follow your brand… a great idea to maintain ‘stickiness’ to your
brand, well after the consumer has left your website.
• https://about.pinterest.com/en/goodies
Slide: 13

Pinterest Woobox App - Facebook
• Incorporate Pinterest within Facebook with the Woobox App to cross pollinate your
social media accounts and create discoverability.
Slide: 14

Tailwind Pinterest Analytics
• Tailwind is a robust analytics and campaign management tool for Pinterest that
helps you discover your most influential followers, identify popular pins, track
engagement on your account and monitor the competition.
• http://www.tailwindapp.com/
Slide: 15

Pin Alerts
• Pinalerts alerts you via email when someone pins something directly from your
site. This is a great way to track repins from your site, connect with other pinners
and build a community.
• Rather than telling you what was pinned, it identifies who has pinned content from
your website so you can thank them and invite them to follow your other boards on
Pinterest.
• http://pinalerts.com/
Slide: 16

Pinterest Offline
• Include your Pinterest URL or username, next to the Pinterest logo, for your offline
marketing references. Make it easy for consumers to find you online.
Slide: 17

Pinterest on your Mobile
• Continue your marketing activities away from the office, monitor your account, add
more pins, with the Pinterest App available on smart phones and tablets, on both
Android and iOS.
Slide: 18

HootSuite ViralTag for Pinterest
• Unlike many of the other apps, which simply give you
the option of creating a new stream for viewing
network activity, ViralTag for Pinterest actually adds
the ability to post to Pinterest. That means that it also
includes HootSuite's scheduling options so that now,
you can publish Pinterest shares at the most
optimum times for your network, as well as ensure
consistent activity.
• Ideally, brands should spread their pinning activity
out throughout the day, and now they can with
ViralTag.
• This app includes a 2-day free trial, and $4.99 /
month thereafter subscription fee.
• Using this app, HootSuite users and brands can now
also more easily cross-promote their content and
social networks by sharing pins to their other social
accounts.
Slide: 19

Consistent Account Name
• Maintain your brand consistency with a consistent account naming policy across your
various social media channels.
• Select your Pinterest business name as something memorable and with the keywords
that will help your SEO. Something that is clearly associated with your business and
is easy to spell helps.
• Proverb: Failing to plan is planning to fail
• You may not use them today, but secure them for tomorrow!
Slide: 20

Style Guide
• Generate a brand ‘Style Guide’ for your online business
• Research your target demographic to develop your ideal ‘persona’
• Determine your ‘Tone of Voice’, type of language used and how you will come across
• Consistent naming convention for account creation
• Consistent brand approach for use of logo, hero images, fonts and colours
• Prepare consistent business descriptors for use in ‘About’ biographies. You have 200 characters
to work with and consider this to be prime real. Use specific keywords that will ramp up your
SEO, this is an essential key for effective social media marketing.
• Look to incorporate target keyword strategy throughout, and hashtag strategy.
• Have an image naming policy. Don’t just name your image “image1.jpg”. Name your images
using descriptive keywords. Google can’t read your images but it can read the title so pick a
descriptive filename - preferably a file name you want that image to rank for, because it will help
with your search engine rankings.
Slide: 21

Personal or Business Account?
• If you created a personal account and really want to make it into a business account
for your brand, you can convert across.
https://www.pinterest.com/business/convert/
Slide: 22

Board Sequence Matters
• Pinterest: http://pinterest.com/mattrlynch
• The first eight boards are important. The first and second board are the most
important. This is simply what is seen first and draws the user’s attention.
• Have you filled all thumbnail spots? Have a minimum of eight images pinned
inside your board, to provide content to this container.
Slide: 25

Choose the best board cover• Your board cover image visually explains to your channel visitors what the board will
contain – capture their attention immediately.
Slide: 26

Optimising – Edit Boards
Slide: 27
Use keywords that pertain to your
business when you write a description
for your Boards and pinned images.
What keywords do people use in a
Google search to find your type of
products? Think how search engines
think. If you know this ahead of time
you can build these keywords in the
descriptions of your pins. The more
specific your board names, the more
likely people will find the image they
want.

Categories• Cover many categories, to distribute your results within search.
Slide: 28

Pinning, Sending, Sharing
Slide: 29
Check the pins for each board,
has a description been given, use
of #hashtag, use of brand
reference, any CTA? Also link
your Pinterest social media
marketing activity to your
Facebook profile page and Twitter
business account.

Use High-Quality Images
• Use high-resolution, professional-quality photographs and illustrations. Don’t
use images that are poorly lit, out of focus or otherwise appear amateurish.
Slide: 30

Write good Descriptions
• Every Pin should have a description that gives
context. The best descriptions make Pins more
inspirational and also provide extra information
so people can figure out if something’s right for
them. They should mention the most compelling
aspects of the Pin and inspire people to do
something. They also use correct capitalization
and punctuation.
• Images shouldn’t contain promotional
information (“10% off” or “Two for $9.99!”), calls
to action (“Call now!”) or references to Pinterest
functionality (“Click here to pin!”).
• Don’t include hashtags in the image.
• While only about 75-100 characters of your
description will appear in grid view, you can
include up to 500 and they’ll all appear when
people click to see the Pin close-up. Generally
speaking, more characters mean more helpful
details and more opportunities to show up in
search results.
Slide: 31

Are you branded?
• Keep branding and logos tasteful
• Done well, branding can add credibility to your Pin without being distracting or
overly commercial.
• If your logo is in the Pin image, make sure it’s large enough to be seen in a grid
view on mobile—but not so large that it takes over the image.
• Use Rich Pins wherever possible so your brand stays on the Pin as it gets
repinned.
• Avoid talking too much about your brand in the description.
Slide: 32

Colours that convey your brand
• Use colors and settings that convey your brand
• Showcase products in an inspirational context by placing them in a background
that conveys the tone of your brand.
• Play with photography and coloring if you’re showing products on a white
background.
Slide: 33

Size and shape do matter
• Pins look best when they’re vertically oriented. We recommend an image
aspect ratio of 2:3 to 1:3.5 and a minimum width of 600px.
• Pins get cut off in feeds if the ratio is greater than 1:3.5 so make sure the
image isn’t too tall. For example, an image that is 600px wide should be
between 900px and 2100px tall.
Slide: 34

Link your Pins
• Link out to places that help people and are relevant to the image.
• For example, a movie Pin should lead to the trailer or a review, and a product
Pin should lead to where a Pinner can make the purchase.
Slide: 35

Don’t Distract
• Pay attention to composition
• Don’t use more than four separate images in a Pin.
• Images should have a focus or a clear theme - not just an assortment of
random products.
• Don’t add a border or other alteration (like rounded corners) to Pin images.
Slide: 36

Pins last forever…
• So avoid time-sensitive information
• Steer clear of including prices or words like “new” that won’t always be
relevant.
Slide: 37

Edit Pin – Changing/Updating
Slide: 40

Follow and Connect• Connect via Facebook, or invite your friends from your email contacts.
Slide: 41

Pinterest Communications• News, You & Messages
Slide: 42

Pinterest Messages
• Pinterest has expanded the Send Pin to include more advanced
messaging and pinning. Sending a Pin had always been a one-
way feature. You could send me a pin that you thought I would be
interested in, but all I would get is a notification and a link to the
original pin that you found.
• Now, when you send a pin, you can include text to describe the pin
or why you're sending it. And when I get it, I can reply or even send
a Pin back to you.
• When working with and collaborating on projects, it's incredibly
useful to be able to send pins back and forth, pinning them to
appropriate boards or even group boards (or even Secret Boards!).
• And Pinterest Messaging also supports sending pins to multiple
people and having conversations on the platform.
• Businesses and clients can share inspiring pins back and forth to
discuss and guide a project. Bloggers can work together on
articles. Slide: 43

Advance Features – Rich Pins• Rich Pins are Pins that include extra information right on the Pin
itself. There are 6 types of Rich Pins: app, movie, recipe, article,
product and place.
• App Pins include an install button, so Pinners can download
your app without ever leaving Pinterest. (For now, App Pins are
compatible with iOS apps only.)
• Place Pins include a map, address, and phone number.
• Article Pins include headline, author and story description,
helping Pinners find and save stories that matter to them.
• Product Pins include real time pricing, availability and where to
buy. Pinners also get notifications when product Pins they've
added drop in price.
• Recipe Pins include ingredients, cooking times and serving info
to get Pinterest cooks excited to hit the kitchen.
• Movie Pins include ratings, cast members and reviews to help
Pinners learn about new flicks.
• To get started, you'll need to prep your website with meta tags,
test out your Rich Pins and apply to get them on Pinterest. If
you're not technical, you might want to ask your developer or site
owner to help get you going!
https://developers.pinterest.com/rich_pins_overview/
Slide: 44

Want to run a competition?
Do:
•Remember that Pinterest is all about people discovering things that inspire them. Reward quality
over quantity.
•Make it easy to get involved with clear and simple instructions.
•Read our anti-spam measures to keep your contest fun and useful.
•Check out our branding guidelines if you’re going to reference Pinterest in any way.
Don't:
•Suggest that Pinterest sponsors or endorses you or the contest.
•Require people to add Pins from a selection—let them add what they like.
•Make people Pin your contest rules. This is a biggie.
•Run a sweepstakes where each Pin, board, like or follow represents an entry.
•Encourage spammy behavior, such as asking participants to comment.
•Ask people to vote with Pins, boards, or likes.
•Overdo it: contests can get old fast.
•Require a minimum number of Pins. One is plenty.
•Call your contest a “Pin it to win it” contest.
If you use Pinterest as part of a contest or sweepstakes, you are responsible for making sure it
complies with all legal requirements. This includes writing the official rules, offer terms and eligibility
requirements (ex: age and residency restrictions), and complying with marketing regulations (ex:,
registration requirements and regulatory approvals). These rules can vary from place to place, so
please work with a lawyer or other expert to make sure you’re in compliance. You should also always
comply with our Terms of Service. Please note that Pinterest isn’t responsible or liable in any way to
you if you use us as part of your promotion. Slide: 45

Copyright• Be aware of Copyright(s), and how to take action.
Slide: 46

Hashtags #• Hashtags turn topics and phrases into clickable links in your posts on your personal
Timeline or Page. This helps people find posts about topics they’re interested in. To
make a hashtag, write # (the number sign) along with a topic or phrase (written as
one word) and add it to your post.
• Use hashtags (#) to focus posts on topical keywords, or brand name.
• Regularly post with hashtags (Your Brand Hashtags, as well as topic hashtags).
• Don’t over do the amount of hashtags implemented within a post.
• Keep an eye on trending topics and particular #tags, and blend these into your posts.
• http://www.hashtags.org/
• Hashtags can be used as keyword links within Pinterest, Twitter, Facebook,
Instagram and Google+
Slide: 47

Pinterest Analytics
• With Pinterest Analytics, see what people like from your profile and what they save from
your website. Get new data about your audience, too, so you can learn what your
customers really want. Analytics are only available to Business Account types.
Visit analytics.pinterest.com to log in and view your analytics.
Slide: 48

Testing New Features• A Carousel Of Pins: Pinterest Is Testing A Multi-Image Ad Unit
• In another move to boost its advertising business, the company is reportedly pitching
a "multi-pin carousel" to ad agencies.
• Reported first by Digiday, the feature would give advertisers the ability to include
more than one photo in a “multi-pin carousel” Pinterest spokesman Mike Mayzel
confirmed that the company is experimenting with the format. It’s “one example of
many things we are testing,” Mayzel wrote in an email to Marketing Land.
Slide: 49

Promoted Pins• Planned initially for US release only, the new Promoted Pins is due to launch soon.
• https://business.pinterest.com/en/promoted-pins
Slide: 50

Keep Connected
After today’s session, please feel free to connect with me if
you have additional questions:
LinkedIn: http://au.linkedin.com/in/mattlynchseo
Don’t forget to follow Vorian Agency on Pinterest:
http://www.pinterest.com/vorianagency
All of my other Social Media links are available on About.Me:
About.Me: http://about.me/au.mattlynch
Email: matt.lynch@vorian.com.au
Slide: 51

Please… invite others
We would like to thank you for your attendance
to today’s seminar on Pinterest.
• A link to the Presentation Slide Notes will be emailed to you
• Vorian Agency info packs are provided to showcase our key business areas
• Vorian staff are available to arrange an appointment to assist your specific needs:
– Set up a Pinterest account for your business
– Create a content strategy for Pinterest
– Integrate Pinterest into your website, or Facebook page
– Manage, respond and report on your Pinterest account for your business
• Special Offer: 10% discount on Social Media services
for a limited time to attendees of our Pinterest seminar
• Please provide your feedback and hand-in the supplied questionnaire
• Please leave a review for us on Facebook, Yelp or Google My Business
• Please invite others you may know to register for our free seminar series and forward
them a copy of today’s seminar email.
Slide: 53

Social Media ServicesSMM - Social Media Marketing
•Social Media Scope & Strategy
•Social Media Content Plan
•Social Media Community Management
•Integrated Social Media Management
•Facebook Marketing
– Facebook Business/Personal Pages
– Facebook Custom Pages
– Facebook PPC
– Facebook Management
•Twitter Marketing
•LinkedIn Marketing
•Google+ Marketing
•YouTube Marketing
•Pinterest Marketing
•Instagram Marketing
Slide: 54

Vorian Agency - Pinterest Seminar 2015

Recomendados

Recomendados

Mais conteúdo relacionado

Mais procurados

Mais procurados (20)

Destaque

Destaque (20)

Semelhante a Vorian Agency - Pinterest Seminar 2015

Semelhante a Vorian Agency - Pinterest Seminar 2015 (20)

Mais de Matt Lynch

Mais de Matt Lynch (8)

Último

Último (20)

Vorian Agency - Pinterest Seminar 2015