Connecting with Camp Families Year-Round
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My presentation at the Southeast region of the American Camping Association. I focused on using content marketing, blogging, and the power of why to build authority as a child development expert.
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Connecting with Camp Families Year-Round
- 1. Engaging with Camp Families Year-Round Matt Ragland twitter @mattragland #ACAse2013
- 3. Time Together Why this Matters Websites & Blogs Social Media & Tools Community Connection Q&A + Demos
- 4. The Power of Why WHY WHAT HOW
- 5. WHY? Help camps grow faster & operate more effienciently
- 6. Why This Matters Because “camp plays a significant role in a child’s development”
- 7. How You Recruit, Write, & Speak must Adapt
- 8. Growing social influence and opportunity, for better or worse “Social Proof” Facebook Likes Tweets & Re-Tweets Reviews on Yelp, Google, & more Today’s buyer is armed with a wealth of information, combined with the experiences of friends and total strangers online
- 10. Authority “Families see you as an expert in child development, and not just the fun person in the woods all year!”
- 12. Blogging You have the opportunity to share helpful, valuable information with thousands of people!
- 14. Blogging 5 Reasons How or Why The Secret to... How I Learned to... What I Learned From... What We’re Reading Videos to Inspire You Expert Interviews The Magic of...
- 16. "You would be interested to know that your article 'Seven Critical Character Traits in Growing Children' was very moving to us. In fact, I sent it to several of my colleagues that have children, and we also discussed it as a family. What you do does make a difference!" - Alan K.
- 19. What’s the Point of Your Website? 11% 27% 9% 16% 36% Dates & Rates About Us Why Us? Misc Above the Fold Below the Fold 89% of clicks above the fold
- 20. 6 Month Visitor Flow
- 21. What’s the Point of Your Website? 1. To learn “WHY” you exist 2. To gather information i.e. dates & rates 3. To give you money
- 22. Why This Matters Because “camp plays a significant role in a child’s development”
- 23. Effective Social Media Use Most Popular Ads & Promotions Easy to Share Fastest Growing Visual Simple, pushes to FB It’s Google! Impacts search ranking Links directly
- 25. Webinars Reach new families across the world Different times of day No travel involved! Recruiting & Community Live Q&A sessions Walk parents through the packet What to expect on Opening Day Expert guests
- 26. Podcasts? Here’s the bottom line: if you are podcasting, you are a media outlet. “ You are a publisher.” 2012 2011 2010 2009 2008 2007 2006 0 7.5 15 22.5 30 % of People who have listened to a podcast Source: Edison Research
- 27. Tupperware Parties? Moms buy & sell your camp Target, Train, Incentivize, & Customize SO...
- 28. “New” Advertising These methods are highly targeted, relatively cheap, and can be analyzed for conversions
- 30. Content Marketing Summit Content Strategy Web Design SEO + Social Media & more!