1. Genre Conventions

2. My Chosen Genre
My chosen genre for my trailer is horror, I will
apply horror conventions to my trailer to ensure
that the audience understands the genre of the
film being advertised by the trailer. I will also
apply conventions to ensure the audience who
are attracted to horror films will be attracted to
mine trough the conventions portrayed in the
trailer.

3. Setting conventions
The conventions of the setting in horror movies is generally clear to
connote a disturbed, dangerous and dark feeling to the
audience, therefore, in my trailer I will ensure that the setting is
created with darker lighting and darker prop colours to ensure the
feelings of fear and suspense is connoted as the audience watch the
trailer. The feeling of fear, excitement and suspense is expected from
a horror film because the audience want to be scared while watching
and after the film, therefore to make the audience have these feelings
I must connote them through my trailer through the mode of the
setting of the film to show the audience that the film does follow
there wishes of a film of being scary, showing the audience the
conventions they wish to see enables them to give a good reason to
come and watch the movie to be gratified by watching the film with
the conventions the wish to see.

4. Narrative Conventions
The narrative of any film gets the audience hooked simply from the common
conventions of the narrative according to the genre. For the conventions of a horror
genre to be followed it is usually the case that the film starts with a innocent
character/characters which are usually moving away from their common place of
residence, whether that be temporally or permanent. The film often then continues
to the character/characters seeing, hearing or feeling unnatural things which they
then sometimes go on to investigate. This then usually leads to people dying or
becoming possessed. These conventions are basic is horror films and attract the
audience through the feeling of the characters going somewhere were they are not
comfortable and are not familiar with, this feeling is likely to be of being felt by the
audience therefore the audience can relate to the characters and form a relationship
due the this common feeling, this relationship will stay with the audience and they
will feel more sensitive if anything bad happens to the character who they have
formed a relationship with. In the beginnings of my trailer I will show the characters
simply carrying out there normal life's by helping a relative who has passed away,
the characters go along to their house(which is a new environment they are not
familiar with) where strange abnormal events start to occur, the fact that the
characters are not in their usually house is another convention followed and enables
me to be able to apply other horror conventions to the trailer such as unexplained
noises to the new and place were the characters are.