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Social Platforms Five principles for success
Share, Ask Questions & Give Feedback ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.builtinchicago.org/profiles/blogs/techweek-presentation-social-p   http://bit.ly/nSwwkP
A learning laboratory
Half of the top 50 sites are  “social”
Chicago Companies with social DNA (help me expand this list)
Social Platforms: Five Principles  ,[object Object],[object Object],[object Object],[object Object],[object Object]
#1 - Know your target audience ,[object Object],[object Object],[object Object],[object Object]
http://developer.yahoo.com/
A humorous look at motivations… http://musicmediameds.wordpress.com/2010/11/09/even-nasa-is-on-twitter/
These kind of stats can be deceiving  http://forrester.typepad.com/groundswell/2010/01/conversationalists-get-onto-the-ladder.html
#2 – Have a strong value proposition
#2 – Have a strong value proposition
#2 – Have a strong value proposition
#2 – Have a strong value proposition
#3 – Know your call to action
#3 – Know your call to action
#3 – Know your call to action
#3 – Know your call to action
#4 – Know your growth engine http://www.buzzom.com/2011/07/growth-of-google-plus-vs-twitter-vs-facebook-stat/
#4 – Know your growth engine ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#5 – Think Hub & Spoke
Share, Ask Questions & Give Feedback ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.builtinchicago.org/profiles/blogs/techweek-presentation-social-p   http://bit.ly/nSwwkP

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