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New Options Summit Presentation 11 4-10



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New Options Summit Presentation 11 4-10

  1. 1. Technology Innovations & Go To Market Strategies Matt Moog Founder & CEO Viewpoints Network http://www.viewpoints.com/aboutme/Matt @mattmoog / [email_address] / http://www.facebook.com/mattmoog / http://www.linkedin.com/in/mattmoog
  2. 2. Agenda <ul><li>5 minutes about me </li></ul><ul><li>5 minutes about business models on the web </li></ul><ul><li>5 minutes about “The Art of the Start” </li></ul><ul><li>5 ideas to make you think in 10 minutes </li></ul><ul><li>15 minutes for a case study about Viewpoints </li></ul><ul><li>15 minutes of Q&A </li></ul>
  3. 3. Hi, my name is Matt Moog <ul><li>I started my career in sales at Microsoft in 1992 </li></ul><ul><li>In 1996 helped launch an online coupon business called CoolSavings. We took it public in 2000 and I spent the next five years as the CEO. We raised $100 million, had 350 employees, 45 million registered members and 15 million monthly users </li></ul><ul><li>In 2006 founded Viewpoints Network, an online reviews and advice company. We raised $5 million, have 65 employees, 1.2 million registered members and 4 million monthly users. </li></ul><ul><li>I have three young boys and love food, travel, politics and biking. </li></ul>
  4. 4. Digital Revenue Models <ul><li>Ad Supported </li></ul><ul><ul><li>Classified/Listing </li></ul></ul><ul><ul><li>Branding </li></ul></ul><ul><ul><li>Lead Generation </li></ul></ul><ul><ul><li>Cost Per Click </li></ul></ul><ul><ul><li>Cost Per Sale </li></ul></ul><ul><li>Subscription </li></ul><ul><ul><li>Angie ’s List </li></ul></ul><ul><ul><li>Wall Street Journal </li></ul></ul><ul><ul><li>Experts Exchange </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>World of Warcraft </li></ul></ul><ul><li>Virtual Commerce </li></ul><ul><ul><li>Zynga </li></ul></ul><ul><ul><li>iTunes </li></ul></ul><ul><ul><li>Groupon </li></ul></ul><ul><ul><li>eBay </li></ul></ul><ul><ul><li>Expedia </li></ul></ul><ul><ul><li>Apple AppStore </li></ul></ul><ul><li>Physical Commerce </li></ul><ul><ul><li>Amazon </li></ul></ul><ul><ul><li>Zappos </li></ul></ul><ul><ul><li>Macys </li></ul></ul><ul><ul><li>Dell </li></ul></ul>
  5. 5. Digital Audience Models <ul><li>You are not Kevin Costner and this is not the Field of Dreams </li></ul><ul><li>You are also probably not Britney Spears, Barak Obama, Sarah Pallin, Silly Bandz, Club Penguin, the iPhone, YouTube, Twitter or Facebook. Going viral is not a strategy it is a lottery ticket. </li></ul><ul><li>You are unlikely to be top of mind or the place people go on their own to find what you offer. They are likely to go to Google or see a link on Facebook. </li></ul><ul><li>There are three basic sources of traffic: </li></ul><ul><ul><li>Search </li></ul></ul><ul><ul><li>Site Referral & Social Sharing </li></ul></ul><ul><ul><li>Direct </li></ul></ul><ul><ul><li>And maybe e-mail if you want to stretch it </li></ul></ul>
  6. 6. Study this chart to ground yourself in reality
  7. 7. Search Driven Sites Monthly Visits From Search YouTube 979 247 Wikipedia.org 335 million 230 million Amazon 270 66 About.com 85 47 eHow 56 32 Wordpress 80 12
  8. 8. Traffic to other job boards
  9. 9. Snag A Job <ul><li>1.1 million visits from search, 343k of those from paid </li></ul><ul><li>Teen Jobs is their 10 th most popular search term </li></ul><ul><li>Monster.com has 3.2 mm visitors from search and 1.3 mm are paid </li></ul><ul><li>Job sites have 15-30% from search </li></ul>
  10. 10. The Art of the Start - Think Lean and Fast <ul><li>Don ’t buy anything you can get for free </li></ul><ul><li>Buy off the shelf software </li></ul><ul><li>Focus on the content and community </li></ul><ul><li>Figure out that moment of truth – test and optimize </li></ul><ul><li>What is the value proposition? </li></ul><ul><li>What is the call to action? </li></ul><ul><li>Is your story sharable? </li></ul>
  11. 11. 5 ideas to make you think + 1 bonus idea <ul><li>How can you leverage growth of mobile? What role will video play? </li></ul><ul><li>Can you motivate your users to become your best marketers? Will they create content? Will they share it? </li></ul><ul><li>What role could Location Based Marketing play? </li></ul><ul><li>Do you understand Game Mechanics? Virtual Currency? </li></ul><ul><li>Do you know what freemium means? </li></ul><ul><li>Can you create a personal utility that becomes social? </li></ul>
  12. 12. Viewpoints.com Case Study
  13. 13. Viewpoints.com serves 30 million shoppers a year
  14. 14. More than 500,000 user reviews of 120,000 products
  15. 15. 600,000 members and 180,000+ active contributors
  16. 16. Viewpoints Community
  17. 18. Key Take Aways <ul><li>Do you know what your unique value proposition is and what your primary call to action is? </li></ul><ul><li>Have you validated your user growth assumptions? </li></ul><ul><li>Think about what your moment of truth is and then build tests to validate. </li></ul><ul><li>Use off the shelf tools. </li></ul>