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1.
FACEBOOK
2.
The basics?
3.
The Basics •
profile • page • group • place • ads
4.
What are the
uses for PR and business??
5.
FaceBook Usefulness •
Build communities • Engage • Amplify message • Socially enable • Sales • Selling
6.
How do we
do it?
7.
How? •
Status updates • Sharing photos / videos / links • Nativ apps • Custom apps
8.
Some thoughts… • Engagement
is the most important – content / message spreads • Avg number of friends? • 1 fan engaged = reach X • Socially enable
9.
What do we
measure?
10.
FaceBook ‘Insights’ • Demographics •
Behaviour • Reach and interaction
11.
FaceBook Strategy
12.
FaceBook Strategy • Audience
? (technographics) • Goals ? Achieve what? Fit into wider marcomms plan? • Rules ? Internal / external • Conversation strategy / experience? • Content plan? Timing? • Operational? Responsibilities, response plans e.g. in crisis
13.
Workshop Look For: Other course
/ unis FB presence Write plan / ideas MAD MA PR FaceBook Page: •Define the audience •Goals, outcomes •Conversation / experience •Content, page layout and plan •Evaluation schedule
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