1. koolivoo
IN NOVATIVE
SOLUTIO NS FOR PEOPLE

2. 02
koolivoo
W E B E L I E V E
The Internet has made travel a commodity. On most
travel websites, price and availability override just about
everything else, including quality, service and brand
image. But when people take a holiday, they’re not buying
commodities. They’re buying a life-changing event.
The world’s affluent are getting richer. They will pay more to
fulfill their travel aspirations—but less if they perceive travel
as just a commodity.
That’s where Koolivoo comes in.
We create strategies and resources that aim squarely at
travellers’ aspirations. Our products encourage travellers
to see your services as tickets to adventure, relaxation
and rejuvenation. And when you sell dreams rather than
commodities, your only limits are affluent
travellers’ imaginations.
Let us help you integrate your products and services into
the entire customer experience, from the moment travellers
first think about taking a trip until the moment they
return home.
Don’t just meet their needs. Delight travellers, and they’ll
love your brand.
So how do you find the right travellers and enthral them?
Travel is an intangible purchase. Marketing assets
developed by Koolivoo engage the client with magnificently
creative design, copy and imagery. They foster positive
feelings about our partners’ brands, complementing the
development of enduring relationships.
O U R S T R A T E G Y
Target travellers’ aspirations, then present authentic
experiences incorporating multiple brands. The result?
Companies spend less to attract travellers who spend more.
O U R O B J E C T I V E S
Target affluent travellers, convert their interest in travel to
an intention to travel and grow yield.
O U R V A L U E S
We are knowledgeable specialists with a focus on excellence.
We are capable, visionary and innovative. Our message is
aspirational and our reach is global.
O U R R E S O U R C E S
Content: Breathtaking imagery, professionally written
copy and eye-catching creative designs.
Media: Print publications, digital content, tablet apps,
e-books, video brochures, proposal and fact-sheets
and microsites.
T R A V E L I S A B U S I N E S S O F D R E A M S W H E N Y O U C O N N E C T Y O U R
S T R A T E G Y , O B J E C T I V E S , V A L U E S A N D
R E S O U R C E S , Y O U G A I N A S I G N I F I C A N T
C O M P E T I T I V E A D V A N T A G E
W H E N Y O U D E L I V E R A U T H E N T I C ,
M E M O R A B L E E X P E R I E N C E S Y O U
F O S T E R E N O R M O U S B R A N D L O Y A L T Y
PRODUCT MEETS
CONSUMER ASPIRATIONS
PRODUCT PERCEIVED
AS COMMODITY
Y I E L D
CONNECT VALUES, OBJECTIVES,
STRATEGY AND RESOURCES
DISCONNECT VALUES, OBJECTIVES,
STRATEGY AND RESOURCES
CREATIVITY
EXPERTISE
EFFICIENCIES
TIME
SAVINGS
EXPENSE
SAVING
C O M P E T I T I V E
A D V A N T A G E
No one needs a holiday. People want a holiday—one that
suits their self-image and their hopes. Aspirations are key.
Travel is one of life’s most rewarding luxuries
K O O L I V O O . C O M . A U D I D G I G O . C O M
WE BELIEVE
02

3. koolivoo
03W E I N S P I R E
W E IN SP IRE
W E A R E G R A T E F U L T O B E C E L E B R A T I N G 1 0 Y E A R S O F K O O L I V O O I N 2 0 1 6 .
K O O L I V O O . C O M . A U D I D G I G O . C O M
From small beginnings we expanded our business model to
many continents, creating enduring relationships through
delivering our commitments. We began our investment
in innovation in 2008, and are proud of our cutting edge
solutions that bring power to our people.
I am thrilled to present our next 10 years of products and
solutions that drive personalisation and connectivity for
our people, that build efficiencies and creativity ensuring
greater profits for our people.
We believe that everyone has the opportunity for an
incredible life.
Matt McKinley,
Managing Director
O U R I N F L U E N C E W I L L D R I V E U P
Y O U R C O N V E R S I O N S A N D Y I E L D
Your challenge is to convert new and existing clients who are
generally interested in destinations into paying travelling clients.
In each step of the purchase cycle, you need to engage clients
and inspire them to use your services.
Tour operators can stimulate their clients’ ultimate purchase and
travel decisions through a variety of resources, each leveraging
touch points within the cycle.
Our assets allow for cost-effective marketing -reducing
risk and the initial outlay of resources whilst increasing
return on investment. Koolivoo’s solutions ensures that
your services can be leveraged and presented to your highly
valued clients throughout the entire travel purchase cycle.
Our Publications are the most
powerful converter of people “just
interested” in travel to Australia to
making their decision to travel.
People research online to plan
their trips - we feed your product’s
images and descriptions to our
partners’ websites so you are
available for this research.
People planning their trip talk to our partners.
Through our new proposal solution these
people now receive the most magnificent
travel proposals, that present your product
significantly right at the time of transaction -
vastly increasing your conversion to sales.
INTEREST INTENT PURCHASE TRAVELACTIVE
PLANNING

4. koolivoo
YO U ARE UNIQUE, SO CUSTOMISE
Our customisation allows you to enhance your
brand capital, by:
1. Presenting your capabilities, services, and
preferred itineraries and supplier products
2. Incorporating copy in your language, your rates,
currencies and value adds.
W H I T E L A B E L R E S O U R C E S
FULL COLOUR
CUSTOMISATION
FRONT
COVER
BACK
COVER
CUSTOM PAGES SHARED PAGES
We “white label” marketing assets for use by partner
tour operators, travel agents and wholesalers
throughout the world.
Cooperative support:
Services
Itineraries
Black plate customisation:
Rates and specific packages
Custom language pages
K O O L I V O O . C O M . A U D I D G I G O . C O M
Title Pages 2000 5000 Elite Preferred Feature Listing
Destination Africa 128 + 4 US$ 2.25 US$ 1.72 $ 5,482 $ 2,826 $ 1,460 $ 869
Destination Australia and New Zealand 160 + 4 US$ 2.69 US$ 2.00 $ 5482 $ 2,826 $ 1,460 $ 869
The Ultimate to do List Canada 96 + 4 US$ 2.14 US$ 1.67 $ 4,995 $ 3,190 $ 1,249 $ 819
The Ultimate to do List Australia / New
Zealand
96 + 4 US$ 2.14 US$ 1.67 $ 4,995 $ 3,190 $ 1,249 $ 819
The Ultimate to do List Africa 96 + 4 US$ 2.14 US$ 1.67 $ 4,995 $ 3,190 $ 1,249 $ 819
The Ultimate to do List Indian Ocean 96 + 4 US$ 2.14 US$ 1.67 $ 4,995
P A R T N E R S H I P C O S T S Price Per copy Delivered $USD Supplier Participation
W H I T E L A B E L L I N G
Brand
Connect your brand to the white label resource and build
distinction and meaning. Affect consumers’ choices and
create lasting engagement and loyalty.
Services
Detail your quality, credibility and personal values to
foster a client connection.
Languages
Tailor your communications to your audience.
Products
Participate in the resource-planning process ensure your
preferences are included. Add your preferred itineraries in
your custom pages.
Rates
Include your rates, value add and other unique information.
We do all the costly grunt work in production,
printing and delivery.
04 Y O U A R E U N I Q U E , S O C U S T O M I S E

5. 05
koolivoo
G L O B A L PA R T N E R S
G LOBAL PARTNERS
koolivoo
05
koolivoo
K O O L I V O O . C O M . A U D I D G I G O . C O M
BRAZIL
AUSTRALIA
ITALY
NETHERLANDS
AFRICA
CANADA GERMANY
SWITZERLANDFRANCE
UK
USA
G L O B A L P A R T N E R S M E A N S G L O B A L D I S T R I B U T I O N .
SWEDEN FINLAND
NORWAY
Over the last 10 years Koolivoo has assisted over 65 of the world’s best travel businesses present to the their client base significant
marketing assets that have delivered conversion and new revenues. Each of these assets includes the services of many of the best
product suppliers in Tourism and Travel.

6. 06 B U I L D A B E T T E R G A R D E N
I F Y O U W A N T T O C A T C H M O R E
B U T T E R F L I E S , D O N ’ T S E E K A B I G G E R N E T
P E R S O N A L I S E D P R O P O S A L
B O O K S A N D B O O K L E T S
Our new services allow you to effortlessly build creative,
colourful and enticing itinerary proposals that inspire your
clients to travel with you.
Our system, Didgigo, is home to your new CRM and
flexible itinerary building platform. Utilise our massive
library of “Koolivoo Verified” digital content including
vibrant imagery, regularly updated facts and professionally
edited descriptions of thousands of destinations,
accommodations, tours and activities worldwide. If you
have products or your own images or descriptions you can
easily include these in your itineraries as well.
You can give up using Word Documents and start using
the power and automation of Didgigo and Adobe
InDesign to generate your high-quality,
custom-branded proposals and their
network.
BUILD A
BETTER
GARDEN
Our partners prepare detailed, bespoke itinerary proposals
for clients that eventually experience your service.
Currently, proposal production is time consuming to deliver
and presented in a basic document or pdf which is not
engaging for the traveller.
Our new solution takes the pain out of the organisation and
production of proposals while greatly increasing conversion
opportunity. Imagine what your clients will think and feel
about you.
K O O L I V O O . C O M . A U D I D G I G O . C O M
P E R S O N A L I S E D I T I N E R A R Y
P R O P O S A L S F U L L O F
C O L O U R F U L C O N T E N T
N E W
I N N O V A T I O N !
N E W
I N N O V A T I O N !

7. 07A S P I R AT I O N S
W E H A V E R E A C H E D T H E A G E W H E R E
P E R S O N A L I S A T I O N I S T H E O N L Y W A Y
T O C U T T H R O U G H T H E C L U T T E R .
Didgigo offers “relationship” tools allowing you to capture and store
butterflies. Gain insights from your client’s experience after their
trip to further build the relationship with them. Let them share their
experience with their connections, increasing referrals and repeat
travellers!
Our product roadmap will enhance Social Listening where each clients
Social Media feed and Tripadvisor Ratings are visible so you know when
to connect and what to say. – Its says its in the product roadmap saying
in the future.
07B U I L D A B E T T E R G A R D E N
We have created new solutions for you to attract and convert more clients whilst saving you time and money.
IMAGIN E BUIL D ING YO U R NEW G A R DEN.
P E R S O N A L I S E D P R O P O S A L W E B S I T E S
Interactive Websites created just for your client’s proposal.
Capturing all the colour and rich digital content delivered at
the desktop, tablet or mobile platforms.
Allow your clients to dive deeper into their itinerary,
packed with details of each destination, experience,
activity and accommodation drawn from the depth of
quality images, descriptions and facts stored and refined in
Didgigo.
Use the personalised websites to engage in two way
dialogues with your clients, with responsive forms and the
capacity to share content and details via email, Facebook
and other mediums.
When your clients travel, the PURL (Personalised Website)
becomes a tool for storing details relating to their trip. With
the capacity to make destination and product reviews,
upload images and share with you and their network.
K O O L I V O O . C O M . A U D I D G I G O . C O M
koolivoo
N E W
I N N O V A T I O N !

8. 08 A S P I R AT I O N S
DATA DRIVE N
AND PRINT VDP
Power you documents
with variable data
C ROSS
M E DI A
Extend your reach across
multiple channels
CAMPAIGN
MAN AGEMEN T
Plan, visualize, automate
multi-channel campaigns
SERVICES
Extend your values and
capabilities
CREATIVE
TOOLS
Design for
every channel
W E C A N H E L P Y O U R
C A M P A I G N S U C C E E D
Didgigo is built to be open. Our technology
architecture makes it easy to tailor your
solution. Our product lines are scalable to
support your business growth.
P U T T H E C U S T O M E R A T T H E C E N T E R
O F E A C H C O M M U N I C A T I O N
Imagine a solution that positions your clients name on
images, or exactly talks to their preferences.
Our One to One Campaign tools drive up response rates
through cross media solutions including Personalised
mailers and reply cards.
Automated Personalised Emails that lead to
Responsive URLS - gather new information
to tailor the next wave of communication.
K O O L I V O O . C O M . A U D I D G I G O . C O M
G R OW DIRECT
ON E TO O NE MULTICHANNEL MARKETING
08 O N E T O O N E M U LT I C H A N N E L M A R K E T I N G
N E W
I N N O V A T I O N !

9. 09A S P I R AT I O N S
koolivoo
DI G ITAL WEBSITE SOLUTIONS
Maximising the scope of your brand, and incorporating
the large library of imagery and content we house in our
database, we build luxurious and innovative websites to
assist in the visual appeal and promotion of your company
and products to the discerning high-end client. Site are
responsive mobile-friendly layouts and supported by
extensive relevant content and social media capabilities.
D E S I G N
Koolivoo create branding and website templates specific to
your requirements. All templates are custom-built by our
design team and modified until you are 100% satisfied with
the look and feel. Through our project management and
planning process we will develop a clear understanding of
all functionality you require within your website, and ensure
it is set up to work exactly as you wish.
M A R K E T I N G
Utilizing built-in modules, we facilitate simple set-up of
social media sharing, newsletters and email campaigns,
photo galleries, calendars, blogs and much more! You will
find it increasingly straightforward to market your
website’s content.
C O N T E N T
Utilizing Koolivoo’s large collection of custom content
including extensive imagery and descriptive and factual
content, we populate your site with all current and relevant
product and destination content we hold. All content
provided by Koolivoo is professionally copy edited and
translated, ensuring it is of the highest standard. This
content may also be used for social media marketing, blog
updates, forum posts and newsletters, maximizing reach
and elevating SEO.
A D O B E B U S I N E S S C A T A L Y S T
Koolivoo uses Adobe Business Catalyst for all of our sites.
With this all-in-one unified platform we are able to side-step
integration complexities and plugin patches, providing you
with easy access for straightforward management of your site.
We will also support you in utilizing all of the tools relevant to
your site through this highly powerful platform
09B U I L D A B E T T E R G A R D E NK O O L I V O O . C O M . A U D I D G I G O . C O M
U S I N G V I B R A N T A N D E N G A G I N G
D E S I G N S I N C O N J U N C T I O N W I T H
U S E R - F R I E N D L Y F U N C T I O N A L I T Y A N D
A S L E E K L A Y O U T , W E W I L L H E L P
G R O W T H E D I G I T A L P R E S E N C E .

10. 10 G E T P R O F R E S S I O N A L
O U R C O S T E F F E C T I V E C R E A T I V E S O L U T I O N S O F F E R Y O U A F U L L
S U I T E O F T O O L S T O G R O W Y O U R D I S T R I B U T I O N .
GET P RO F ESSIONAL
E F F O R T L E S S L Y M A N A G E Y O U R C O N T E N T D E T A I L
Wow you distribution clients with fact sheets that exceed
their expectations delivered in a medium that saves you
time and money.
Our experience over the last 10 years is that most tourism
suppliers present confusing, hard to understand Fact Sheets,
that cannot be used by the trade.
Didgigo allows you to organise and maintain your product’s
facts, descriptions, languages,
Hi-res and Web-res Images, Video, Maps, Directions
and Trade Contacts. Our new services support you to
professionally present your products saving you time and
increasing your opportunity for sales.
Introducing your new sales assistant
This clever presentation combines your facts into a beautiful
digital tool for use by you and the trade!
Your Hero Images, Descriptions, Facts, Image Library with
Downloads, Videos, Training Tools, Dynamic Maps set in a
handy tool. Now simply share this tool far and wide.
Our Creative Solutions offer more time and sales for you!
K O O L I V O O . C O M . A U D I D G I G O . C O M
N E W
I N N O V A T I O N !

11. 11A S P I R AT I O N S
koolivoo
Create Factsheets that sell!
Welcome to the Factchure a cross between the old boring
Fact Sheet and a Sales Brochure. At the push of a button
your content outputs a Hi-res PDF ready for commercial or
in-house printing.
Or you might prefer a Low Res PDF for emailing to the
trade & clients or adding to your website for download. You
can use our template or upgrade to your own customised
designs. As the content is dynamic, you are in control,
change your images - push a button and you have a new
updated PDF!
FREE
LISTING STANDARD COSTUMISED
CONTENT SERVICES
Add / Edit Content into Didgigo Proof
via EFactchure (Not Share)
PRESENTATION SERVICES
Proof via EFactchure
Proof via Factchure PDF
Share / Print / Email Factchure PDF
Share / Email / Link EFactchure
DESIGN SERVICES
Customised Factchure PDF
Customised EFactchure
Tablet and Mobile EFactchure
QUALITY SERVICES
Professional Written Copy
Hi Res Image Enhancement
MULTI LANGUAGE SERVICES
Professional Translation Services
Three Languages Set*
Multi Language EFactchure
Multi Language Factchure PDF
MARKETING SERVICES
Packages and Specials
Personalised Proposals
PREMIUMMULTI-MARKETPROFESSIONAL
11G E T P R O F E S S I O N A LK O O L I V O O . C O M . A U D I D G I G O . C O M
GO PRO!
N E W
I N N O V A T I O N !

12. 12
koolivoo
Y O U R ’ E I N B U S I N E S S F O R Y O U R S E L F
T H E R E A R E M I L L I O N S O F R E A S O N S “ W H Y ” P E O P L E G E T I N T O T H E I R B U S I N E S S .
Our solutions are designed so you can be your own boss,
own your own business but be supported by products and
tools that change your business networks lives. At the core
of our solutions is to deliver more time and more money for
your network. Are you ready?
People who Know, Like and Trust you
W H A T D O Y O U D O ?
Essentially you become a Business Marketing Coach for
your network - using our solution and tools you will be able
assist your network to build their business incomes more
efficiently. Our agile approach to people, processes and
products are solutions that drive more time and money for
your network.
For Tourism Product Wholesalers and Agents
• Plan Personalised Multichannel Sales &
Marketing Campaigns
• Access and Present Professional Digital and Print
Supplier Content
• Build and Print Product Portfolio Brochures
• Build and Produce Product Portfolio Websites
• Create and Distribute Clients Travel Proposals
For Tourism Product Suppliers
• Plan Personalised Multichannel Sales &
Marketing Campaigns
• Create, Produce and Manage Professional Digital
Content - EFactchure
• Create, Produce and Manage Professional Print
Content - Factchure
• Build and Print Product Portfolios
• Create Multilanguage Versions
• Create and Distribution Business Proposals
YOU’RE IN BUSINES S F O R YO U RSELF,
BUT NOT BY YO U RS EL F.
BUSINESS
K O O L I V O O . C O M . A U D I D G I G O . C O M
T H E V A L U E O F Y O U R N E T W O R K
Y O U R B U S I N E S S S Y S T E M S
Present, Try, Buy, Repeat, Refer.
R E P E A T
R E F E R
K N O W
B U Y L I K E
T R Y T R U S T
C U S T O M E R
L I F E C Y C L E

13. 13A S P I R AT I O N S
koolivoo
W H A T W E B E L I E V E
We believe that a quality life includes freedom, flexibility and
financial success
We believe that everyone should unleash to their personal power.
“ S T A R T Y O U R O W N M A R K E T I N G B U S I N E S S ” O R
“ A D D M O R E S E R V I C E S T O Y O U R R E P B U S I N E S S ”
H O W D O E S I T W O R K ?
We have pioneered a unique businesses model, providing
innovative marketing solutions driven by technology for
the travel and tourism industry. Over the last 10 years we
have delivered these solutions to a network of thousands of
tourism based business across the globe.
The solutions are identified in this publication.
1. You can now join us and share these solutions with
your network.
2. By sharing our solutions and securing the sale you earn
introduction Bonuses.
3. By supporting your network to stay subscribed you earn
residual income.
4. By sharing our business model you build your team.
5. By your team duplicating this process you earn multiple
residual income.
6. By creating volume for your team you earn
team Bonuses.
• Multiple, simultaneous initiatives that build new income
• Multiple connected channels
• Fast Timelines (days rather than months)
• Highly adaptive people and processes
• Tight relationship with the customer, ability to implement
experiences that meet their changing needs and
heighten expectations
T H E O U T C O M E F O R Y O U R N E T W O R K
• Flexibility to work the hours you desire
• No limit to your income leverage
• Access to state of the art marketing tools without the
heavy investment.
• Full training to get you setup and running.
• Your own suite of Business Management Tools
to run business.
• Community Support to mentor your progress.
• Opportunity to grow your income from your network.
T H E O U T C O M E F O R Y O U
Y O U R T O O L S
We believe that the true power of business is people
and relationships.
We believe that a quality life balances work, family and friends.
13Y O U R ’ E I N B U S I N E S S F O R Y O U R S E L FK O O L I V O O . C O M . A U D I D G I G O . C O M
koolivoo

14. 14 F I N D I N G B A L A N C E
Prior to 2005 and before Koolivoo surfaced, Matt had
work been working two contracts, to grow ATS Pacific’s
UK business and to build the revenues of The Lakes Cairns
Resort and Spa from zero to $15 Million. Alisa was at home
nurturing 4 young children. Finding a home / work balance
was tough and with today’s added stresses, life was full.
“Starting our own business allowed us to refocus on our
opportunities and work towards a lifestyle balance” “But the
realities of growing a small business with limited collateral
meant we were often living on less than we had in the past”
Alisa recalls.
Passion
Purpose
Progress
Finding
Balance
Keyis
“Our first couple of years
we moved to the beach
and where lucky to have
our office and home side
by side, it was a beautiful
time, although we were
really just scraping by. With
the arrival of Max, our 5th
child we had to take our
business to the next level and we strategically moved our
business model into Africa, Canada and Latin America.
It was enormously costly but we built our brand in these
networks”
“With the extra resources we began our investment in
innovation. Determined to improve our processes and
ultimately to produce an income generating asset.” “Now
6 years later, Didgigo, our marketing solutions system is
unrivalled in its application”
By Alisa McKinley
In 2008 with 5 kids and a
young growing business

15. “We have learnt that what you dare to dream you can
achieve. We are goal-driven people that continually set the
bar high and as a business we continue to stretch and grow
our impact on the world, our products, and the individuals
who are part of our family. No matter the goal, we provide
systems to accomplish time-bound, measurable outcomes.
We are dedicated to reaching our goals while adhering to
all of our core values. We take the time to celebrate our
victories and our efforts. We reward ourselves and our team
for their hard work and achievements. Then we set another
goal and start striving anew.” Alisa believes.
“Everything we do is designed to integrate simple and
seamless ideas.”
“However we did not prioritise our health and by 2012 we
were both suffering from a lack of energy, feeling burnt out
and not coping to our best with the challenges that life was
presenting.”
“I decided to change. To start my life again with my health
the number priority, once I did this everything shifted.
Through a great friend sharing her new found health
solution, I proceeded to lose 20kgs in weight and become
active daily. My passion for being a great mum returned and
I felt full of life again” Alisa says.
With purpose in my mind, passion in
my heart, progress is the only option
forward.
In 2007 the family hit 7 people and the business was only just starting.
In 2011 and 2013 we explored the USA for two months at a time
F I N D I N G B A L A N C E 15
F A C E B O O K . C O M / A L I S A . M C K I N L E Y
“Whilst at home I rediscovered why Matt and I had been
successful at running our own small business. Firstly we
work hard, secondly we don’t take our health for granted
anymore and over the last few years we have invested time
into personal development.”
“The greatest gift that my personal health project has given
me is reflection. Koolivoo has been the vehicle for Matt
and me to have a life full of passion, purpose and progress.
When you invoke the passion personally or in your business
to do the hard work, you can achieve the freedom at
whatever level you desire.”
“Now that I have found balance with my nutrition, no
goal is too big, no dream is too hard and nothing is
unobtainable. Now I personally can impact my community,
my friends and family. “
Life is to be lived so let’s get on with living it. And if you not
feeling connected with your life’s purpose start with your
health. I have a solution that can work for you, just ask me
to show you how!

16. koolivoo
K O O L I V O O . C O M . A U D I D G I G O . C O M
O U R G O A L I S T O D O
B U S I N E S S W I T H P E O P L E
W H O B E L I E V E I N W H A T
W E B E L I E V E .
N O W I S A L W A Y S B E T T E R T H A N
L A T E R B E C A U S E T O D A Y I S T H E
Y O U N G E S T Y O U W I L L E V E R B E .
ABN: 31151153114 email: matt.mckinley@koolivoo.com.au
Office Phone: +61 7 4041 2822 Fax: +61 7 4041 2422
First Floor, 143 Lake Street, PO Box 7099 Cairns, Queensland, Australia 4870
We believe that people make the difference.
We are an industry of Dreams not Commodities
That people want to be inspired and feel unique
That profits come from authenticity, creativity and connections.
The our innovation drives efficiencies that improve people’s lives.
That our solutions can be shared to benefit many people’s lives.
There is no secret. I simply showed my plan to 1200
people . 900 Said no, I signed up 300 people, 85
actually did anything, 30 took it out serious & 11
made me a multi millionaire - Bill Gates