Personal Information
Organização/Local de trabalho
Chicago United States
Cargo
Assistant Dean, Academics
Setor
Design
Sobre
Matt Mayfield has worked for over 20 years in applied research across the domains of design, consumer behavior, product/service strategy, and computing technology for fortune 500 companies.
As a consultant, developer, and educator, he has identified and shaped compelling product/service opportunities in several industries including wireless communication, medical products, housewares, consumer electronics, fast food, and air travel. Through an emphasis on multidisciplinary insight, repeatable processes, and a bias towards action, Matt is passionate about making sense of market spaces and helping organizations envision and evaluate potential futures.
Matt is currently the Assistant Dea
Marcadores
design
strategy
new product development
user research
institute of design
innovation
product development
npd
planning
framework
new product planning
insight
interpretation
data
fuzzy front end
product strategy
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Apresentações
(5)Gostaram
(1)Transforming Customer Experience: From Moments to Journeys
McKinsey on Marketing & Sales
•
Há 10 anos
Personal Information
Organização/Local de trabalho
Chicago United States
Cargo
Assistant Dean, Academics
Setor
Design
Sobre
Matt Mayfield has worked for over 20 years in applied research across the domains of design, consumer behavior, product/service strategy, and computing technology for fortune 500 companies.
As a consultant, developer, and educator, he has identified and shaped compelling product/service opportunities in several industries including wireless communication, medical products, housewares, consumer electronics, fast food, and air travel. Through an emphasis on multidisciplinary insight, repeatable processes, and a bias towards action, Matt is passionate about making sense of market spaces and helping organizations envision and evaluate potential futures.
Matt is currently the Assistant Dea
Marcadores
design
strategy
new product development
user research
institute of design
innovation
product development
npd
planning
framework
new product planning
insight
interpretation
data
fuzzy front end
product strategy
Ver mais